Nicole Araujo's guest appearances

Nicole Araujo

Through the Noise

Associations Creating Community

John Graham

Jonathan Stark

Glenn Hughes

Elizabeth Scott

Andy Wilson

David Deal

Pete Bunce

George Jones

Sam Horn

Jennifer Hyman

Peggy Smith

Wendy Owens

Kristin Beck

Danny Carlson

Jake Lloyd

OwlTail

Nicole Araujo has been in the association community for over twenty years in a support operations role to help associations. The way associations develop community, from a vendor’s perspective, really depends on the specific association. The best solution, she says, is not having all your eggs in one basket in terms of creating community, and engaging members across multiple platforms. It’s important to stay in the forefront technologically. As an example, ASAE does a really good job of partner/vendor/supplier engagement and incorporating them into the association, listening to them, and helping them be successful. Having conversations with vendors or suppliers is critical to bringing them into the association community, as well as providing them with appropriate recognition. Nicole also says it’s important for vendors and suppliers to show up at events, hear the conversations that are going on, and be present and focused to make connections and develop relationships.

Nicole Araujo has been in the association community for over twenty years in a support operations role to help associations. The way associations develop community, from a vendor’s perspective, really depends on the specific association. The best solution, she says, is not having all your eggs in one basket in terms of creating community, and engaging members across multiple platforms. It’s important to stay in the forefront technologically. As an example, ASAE does a really good job of partner/vendor/supplier engagement and incorporating them into the association, listening to them, and helping them be successful. Having conversations with vendors or suppliers is critical to bringing them into the association community, as well as providing them with appropriate recognition. Nicole also says it’s important for vendors and suppliers to show up at events, hear the conversations that are going on, and be present and focused to make connections and develop relationships.

Blake is back! Ernesto and Blake are together in the studio again and recently won a "Trending 40" award for businesses contributing to the Washington, DC area and that's how they originally connected with today's guest -- Nicole Araujo, Director of Business Development for BrightKey. BrightKey is a company that makes other companies (and associations) look good by taking care of some of the more mundane aspects of running an organization. Need to spiff up your membership? Or send out a ton of materials? BrightKey can handle that for you. About 85% of their clients are associations so they're well-versed in membership conversion and retention. Give this episode a listen and find out about the vast possibilities to make your organization run more smoothly. Nicole Araujo is the Director of Business Development for associations at BrightKey, leading outsourced services and support company, providing a full range of association services, including call center and outbound telemarketing, warehousing and fulfillment, strategic marketing, mail processing, onsite mailrooms, and more.Nicole brings two decades of experience matching BrightKey’s skills and best practices to a wide variety of association needs. Her consultative, goals-driven approach begins with the strategy phase and continues through project launch and implementation. She finds the best approaches to address the specific needs of data integrity, membership, publications, certification, meetings, and marketing. She understands the different capabilities of all major (and many proprietaries) AMSs, all systems that are supported and utilized by BrightKey.

Blake is back! Ernesto and Blake are together in the studio again and recently won a "Trending 40" award for businesses contributing to the Washington, DC area and that's how they originally connected with today's guest -- Nicole Araujo, Director of Business Development for BrightKey. BrightKey is a company that makes other companies (and associations) look good by taking care of some of the more mundane aspects of running an organization. Need to spiff up your membership? Or send out a ton of materials? BrightKey can handle that for you. About 85% of their clients are associations so they're well-versed in membership conversion and retention. Give this episode a listen and find out about the vast possibilities to make your organization run more smoothly. Nicole Araujo is the Director of Business Development for associations at BrightKey, leading outsourced services and support company, providing a full range of association services, including call center and outbound telemarketing, warehousing and fulfillment, strategic marketing, mail processing, onsite mailrooms, and more.Nicole brings two decades of experience matching BrightKey’s skills and best practices to a wide variety of association needs. Her consultative, goals-driven approach begins with the strategy phase and continues through project launch and implementation. She finds the best approaches to address the specific needs of data integrity, membership, publications, certification, meetings, and marketing. She understands the different capabilities of all major (and many proprietaries) AMSs, all systems that are supported and utilized by BrightKey.

#271 BrightKey - Nicole Araujo