Kalen Thornton's guest appearances

Kalen Thornton

Marketing Vanguard

BRAVE COMMERCE

Kara Goldin

Nick Drake

Kelly Cook

Maria Menounos

Katie Couric

Jason Brown

Kate Spade

Rebecca Minkoff

Leslie Berland

Emily Culp

Musa Tariq

Shelley Zalis

Stephanie Mcmahon

Sarah Kate Ellis

Roy Spence

OwlTail

Kalen Thornton, Chief Marketing Officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Kalen begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.As a leader of the Gatorade brand, Kalen shares how his experience as a football player for the Dallas Cowboys has helped him build relationships with the athletes Gatorade works with. Speaking on Gatorade’s Fuel Tomorrow campaign, Kalen tells Rachel and Sarah how Gatorade focuses on giving back to underserved communities and future generations of athletes. Kalen then talks about how this initiative has strengthened the brand’s DTC efforts, stressing the importance of cultural relevance as the brand grows.In closing, Kalen articulates the full sweep of products Gatorade offers in its portfolio, and how these products help serve a multifaceted consumer’s needs.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Kalen Thornton, Chief Marketing Officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Kalen begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.As a leader of the Gatorade brand, Kalen shares how his experience as a football player for the Dallas Cowboys has helped him build relationships with the athletes Gatorade works with. Speaking on Gatorade’s Fuel Tomorrow campaign, Kalen tells Rachel and Sarah how Gatorade focuses on giving back to underserved communities and future generations of athletes. Kalen then talks about how this initiative has strengthened the brand’s DTC efforts, stressing the importance of cultural relevance as the brand grows.In closing, Kalen articulates the full sweep of products Gatorade offers in its portfolio, and how these products help serve a multifaceted consumer’s needs.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting <a href="http://adweek.com/podcasts" rel="noopener noreferrer nofollow" target="_blank">adweek.com/podcasts</a>.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at <a href="mailto:podcast@adweek.com" rel="noopener noreferrer">podcast@adweek.com</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Kalen Thornton of PepsiCo on cultural relevance as a brand, innovative marketing campaigns, and developing a holistic brand experience to serve a multifaceted consumer

David Tinson

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights. Hosted on Acast. See acast.com/privacy for more information.

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

David Tinson, CMO of EA, and Kalen Thornton, CMO of Gatorade - Marketing Is The Name of the Game