Simon Lowden's guest appearances

Simon Lowden

The Robin Zander Show

Marketing Vanguard

The Marketing Podcast with Robin Zander

Robin Zander

Jeremy Liew

Zach Morrison

Didier Elzinga

Katie Bisbee

Jason Brown

Jenny Blake

Kate Spade

Rebecca Minkoff

Leslie Berland

Aaron Dignan

Derek Sivers

Emily Culp

Musa Tariq

Anil Dash

OwlTail

Hello, and welcome back to the Marketing Podcast, a show designed to help you learn the ins and outs of purpose-driven storytelling from today’s most forward-thinking marketers.  Today’s guest is Simon Lowden, who has spent more than 20 years at PepsiCo, including the recent roles President and Chief marketing officer of Pepsi Global Snacks, and now Chief Sustainability Officer. When we interviewed Simon Lowden in 2017, he was just starting to work in sustainability at PepsiCo, and his busy day job was managing a team of over 400 marketers on PepsiCo’s US beverage marketing team. We all know Pepsi, but less well known is the efforts Simon has led to help PepsiCo become a more resilient and responsive organization, or to lead the way as an environmentally responsible company. Simon has led marketing efforts throughout his career, but his passion is around sustainability, and he has passionately tackled that issue making significant incremental change from inside one of the world’s largest corporations. Please enjoy this conversation with President and Chief Sustainability Officer at PepsiCo Simon Lowden.

Hello, and welcome back to the Marketing Podcast, a show designed to help you learn the ins and outs of purpose-driven storytelling from today’s most forward-thinking marketers.  Today’s guest is Simon Lowden, who has spent more than 20 years at PepsiCo, including the recent roles President and Chief marketing officer of Pepsi Global Snacks, and now Chief Sustainability Officer. When we interviewed Simon Lowden in 2017, he was just starting to work in sustainability at PepsiCo, and his busy day job was managing a team of over 400 marketers on PepsiCo’s US beverage marketing team. We all know Pepsi, but less well known is the efforts Simon has led to help PepsiCo become a more resilient and responsive organization, or to lead the way as an environmentally responsible company. Simon has led marketing efforts throughout his career, but his passion is around sustainability, and he has passionately tackled that issue making significant incremental change from inside one of the world’s largest corporations. Please enjoy this conversation with President and Chief Sustainability Officer at PepsiCo Simon Lowden.

Simon Lowden on leading change as PepsiCo’s President, Chief Marketing Officer, and Chief Sustainability Officer 

My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the philosophies that he has implemented over the span of his career. He offers tactical advice on how to work well with teams and build a future focused organization. I hope you enjoy!   Podcast Notes 3:00 How Simon found Responsive 5:00 Building a team 7:45 Why Pepsico brought Simon on 10:45 How Simon stays current in marketing 12:45 Balancing the internal politics of the organization with staying fresh with consumer attention 15:45 Marketing platforms on the rise 18:15 Plastics Project 21:15 Three local rules of the Plastics Project 25:30 Simon mentions: If by Rudyard Kipling 26:00 Simon’s thoughts to the Responsive community 28:00 Steps towards being plastic-free 31:30 Begin with trust

My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the philosophies that he has implemented over the span of his career. He offers tactical advice on how to work well with teams and build a future focused organization. I hope you enjoy! Podcast Notes 3:00 How Simon found Responsive 5:00 Building a team 7:45 Why Pepsico brought Simon on 10:45 How Simon stays current in marketing 12:45 Balancing the internal politics of the organization with staying fresh with consumer attention 15:45 Marketing platforms on the rise 18:15 Plastics Project 21:15 Three local rules of the Plastics Project 25:30 Simon mentions: <a href="https://en.wikipedia.org/wiki/If%E2%80%94" rel="nofollow" target="_blank">If</a> by Rudyard Kipling 26:00 Simon’s thoughts to the Responsive community 28:00 Steps towards being plastic-free 31:30 Begin with trust

Building Responsive Organizations with President of Pepsi, Simon Lowden

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory.  Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future.  Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success. Hosted on Acast. See acast.com/privacy for more information.

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future. Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Simon Lowden, President Global Foods, PepsiCo - Getting Comfortable with Discomfort