Colleen Quattlebaum's guest appearances

Colleen Quattlebaum

Wizards of Ecom

My Amazon Guy

Robyn Johnson

Kristin Ostrander

Adam Heist

Joe Valley

Daniela Bolzmann

Andrew Morgans

John Jonas

Yoni Kozminski

Michael Maher

Trent Dyrsmid

Bradley Sutton

Michael Erickson

Dan Pope

Matt Davis

Rich Goldstein

OwlTail

No matter how many Amazon reviews you have on a product, you always need more. Colleen Quattlebaum of eComEngine joined me to chat about the power of Amazon reviews and why you shouldn’t be complacent once you’ve reached a high number. Now Amazon reviews versus buyer feedback are two different things and affect your listings in different ways. Reviews help boost your visibility and inspire others to buy when they are recent, well written, and come from a trusted source. Reviews once given also can’t be erased or changed. Buyer feedback on the other hand affects your Amazon SEO and a negative feedback can be changed. It is still extremely important to have amazing feedback scores. Listen as Colleen shares how eComEngine approaches the review process and why you should be asking your customers to leave reviews.  If this isn’t already an integral part of your process… then you have some work to do. Listen in to see how you can start implementing systems and processes around requesting reviews, today.   In This Episode: [00:29] Welcome special guest and Amazon Sellers group sponsor Colleen Quattlebaum.  [02:28] Hear a bit about Colleen’s background and her experience with EcomEngine. [04:10] How important is it to have reviews on amazon and why?  [05:46] What are the top things that differentiate very similar products?  [07:57] Are there best practices for getting reviews early on?  [09:29] Do certain products fare better with the early reviewer program?  [10:05] Aside from early reviewers, how else can a new seller get reviews?  [12:54] What type of verbiage is appropriate for requesting reviews from purchasers?  [15:15] Is the manual request a review button better for conversions than automated requests?  [16:45] How EcomEngine automated the request a review button.  [19:59] Can you keep the automated request a review action from sending out to someone who has already left a review? [21:47] What’s the best system for getting higher numbers of reviews?  [22:27] Learn other ways to get reviews for your products.  [23:26] What should sellers be aware of right now with Amazon and reviews versus feedback? [25:29] How does seller feedback impact your listings?  [28:16] Any parting feedback and advice from Colleen?  [30:01] What is Colleen’s favorite book and why?    Links and Resources: Wizards of Amazon  Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook  Wizards of Amazon on Instagram  Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   eComEngine colleen@ecomengine.com   Inbound Organization by Dan Tyre and Todd Hockenberry

No matter how many Amazon reviews you have on a product, you always need more. Colleen Quattlebaum of eComEngine joined me to chat about the power of Amazon reviews and why you shouldn’t be complacent once you’ve reached a high number. Now Amazon reviews versus buyer feedback are two different things and affect your listings in different ways. Reviews help boost your visibility and inspire others to buy when they are recent, well written, and come from a trusted source. Reviews once given also can’t be erased or changed. Buyer feedback on the other hand affects your Amazon SEO and a negative feedback can be changed. It is still extremely important to have amazing feedback scores. Listen as Colleen shares how eComEngine approaches the review process and why you should be asking your customers to leave reviews.  If this isn’t already an integral part of your process… then you have some work to do. Listen in to see how you can start implementing systems and processes around requesting reviews, today. In This Episode: [00:29] Welcome special guest and Amazon Sellers group sponsor Colleen Quattlebaum.  [02:28] Hear a bit about Colleen’s background and her experience with EcomEngine. [04:10] How important is it to have reviews on amazon and why?  [05:46] What are the top things that differentiate very similar products?  [07:57] Are there best practices for getting reviews early on?  [09:29] Do certain products fare better with the early reviewer program?  [10:05] Aside from early reviewers, how else can a new seller get reviews?  [12:54] What type of verbiage is appropriate for requesting reviews from purchasers?  [15:15] Is the manual request a review button better for conversions than automated requests?  [16:45] How EcomEngine automated the request a review button.  [19:59] Can you keep the automated request a review action from sending out to someone who has already left a review? [21:47] What’s the best system for getting higher numbers of reviews?  [22:27] Learn other ways to get reviews for your products.  [23:26] What should sellers be aware of right now with Amazon and reviews versus feedback? [25:29] How does seller feedback impact your listings?  [28:16] Any parting feedback and advice from Colleen?  [30:01] What is Colleen’s favorite book and why?  Links and Resources: <a href="https://www.wizardsofamazon.com/" rel="nofollow" target="_blank">Wizards of Amazon</a> <a href="https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p" rel="nofollow" target="_blank"> Wizards of Amazon Courses</a> <a href="https://www.meetup.com/South-Florida-FBA/" rel="nofollow" target="_blank">Wizards of Amazon Meetup</a> Text “Amazon” to 69922 <a href="https://www.facebook.com/groups/WizardsofAmazon/" rel="nofollow" target="_blank">Wizards of Amazon on Facebook</a> <a href="https://www.instagram.com/wizardsofamazon/" rel="nofollow" target="_blank"> Wizards of Amazon on Instagram</a> <a href="http://www.linkedin.com/in/wizardsofamazon" rel="nofollow" target="_blank"> Wizards of Amazon on LinkedIn</a> <a href="https://twitter.com/WizardsOfAmazon" rel="nofollow" target="_blank">Wizards of Amazon on Twitter</a> <a href="https://www.ecomengine.com/" rel="nofollow" target="_blank">eComEngine</a> <a href="mailto:colleen@ecomengine.com">colleen@ecomengine.com</a> <a href="https://www.amazon.com/Inbound-Organization-Strengthen-Companys-Principles/dp/1119482453" rel="nofollow" target="_blank"> Inbound Organization by Dan Tyre and Todd Hockenberry</a>

#034 Five White Hat Ways to Get Amazon Product Reviews with Colleen Quattlebaum of eComEngine

Product Review Strategies have changed a lot in the past 3 years on Amazon. Today’s guest Colleen Quattlebaum, Marketing Manager with eComEngine, will tell us how to get more product reviews while staying compliant. Feedback Five is their flagship product and you've probably heard about them. They also have sourcing tools. Market Scout. Pricing tools. Been around the past 13 years. Monitor website changes with www.Wachete.com (Tool has alerts)Amazon making it easier to leave a review. Frustrating for sellers who want to respond to negative reviews. Stay white hat. Early reviewer program. Amazon Vine is on hold for 2 weeks. Use tools like Feedback Five. Amazon Approved Product Review StrategiesHow are reviews affected in the current environment (COVID-19)?  Shifting to MFN from FBA.  What are some effective and compliant ways to get more reviews on Amazon?Safest way “request a review button” on orders page. What are the benefits of the new Request a Review button in Seller Central?Lot of unknown. Take 100 requests to get 10-15 reviews.Get Amazon Consulting at https://myamazonguy.com/Article from EcomEngine on Request a Review Button.Amazon recently added a “Request a Review” button to the Order Details page in Seller Central, raising many questions for sellers. A clarification to the Amazon Communication Guidelines was also posted in November 2019. In this article, we’ll discuss both updates and what they mean for third-party sellers.How Does Amazon’s Request a Review Button Work?To send a review request with the Request a Review button, log into your Seller Central account. Go to the Manage Orders page and select the order that you would like to request a review for. Click the order to go to the Order Details page, and you should see the button on the top right side of the page.When you click the button, Amazon will send a seller feedback and product review request (in the same message) to the buyer for your order. The message will be automatically translated into the buyer's chosen language. You cannot send a follow up message to the same customer after the initial request has been sent. Requests can only be sent from 4-30 days after the order is delivered. Buyers cannot respond to the message. It's worth noting that this is a manual process in which the seller is unable to customize the message that is sent to the buyer. Sellers cannot respond to these messages.Great news: you can now schedule Request a Review automation using FeedbackFive!Getting started is easy. Just activate the Amazon Feedback and Review Request Template with any campaign in FeedbackFive. FeedbackFive will then tell Amazon which of your orders to send the request for based on your unique campaign settings. You can set it once and forget it, as FeedbackFive will continue to communicate with Amazon via a secure and authorized connection based on the sending rules you select. Learn more about how to automate Request a Review messages.Support the show

Product Review Strategies have changed a lot in the past 3 years on Amazon. Today’s guest Colleen Quattlebaum, Marketing Manager with <a href="https://www.ecomengine.com/" rel="nofollow" target="_blank">eComEngine</a>, will tell us how to get more product reviews while staying compliant. Feedback Five is their flagship product and you've probably heard about them. They also have sourcing tools. Market Scout. Pricing tools. Been around the past 13 years. Monitor website changes with <a href="https://www.Wachete.com" rel="nofollow" target="_blank">www.Wachete.com</a> (Tool has alerts) Amazon making it easier to leave a review. Frustrating for sellers who want to respond to negative reviews. Stay white hat. Early reviewer program. Amazon Vine is on hold for 2 weeks. Use tools like Feedback Five. Amazon Approved Product Review Strategies How are reviews affected in the current environment (COVID-19)?  Shifting to MFN from FBA.  What are some effective and compliant ways to get more reviews on Amazon? Safest way “request a review button” on orders page. What are the benefits of the new Request a Review button in Seller Central? Lot of unknown. Take 100 requests to get 10-15 reviews. Get Amazon Consulting at <a href="https://myamazonguy.com/" rel="nofollow" target="_blank">https://myamazonguy.com/</a> <a href="https://www.ecomengine.com/blog/amazon-request-a-review-button" rel="nofollow" target="_blank">Article from EcomEngine on Request a Review Button.</a> Amazon recently added a “Request a Review” button to the Order Details page in Seller Central, raising many questions for sellers. A clarification to the Amazon Communication Guidelines was also posted in November 2019. In this article, we’ll discuss both updates and what they mean for third-party sellers.How Does Amazon’s Request a Review Button Work? To send a review request with the Request a Review button, log into your Seller Central account. Go to the Manage Orders page and select the order that you would like to request a review for. Click the order to go to the Order Details page, and you should see the button on the top right side of the page. When you click the button, Amazon will send a seller feedback and product review request (in the same message) to the buyer for your order. The message will be automatically translated into the buyer's chosen language. You cannot send a follow up message to the same customer after the initial request has been sent. Requests can only be sent from 4-30 days after the order is delivered. Buyers cannot respond to the message. It's worth noting that this is a manual process in which the seller is unable to customize the message that is sent to the buyer. Sellers cannot respond to these messages.Great news: you can now schedule Request a Review automation using FeedbackFive!Getting started is easy. Just activate the Amazon Feedback and Review Request Template with any campaign in FeedbackFive. FeedbackFive will then tell Amazon which of your orders to send the request for based on your unique campaign settings. You can set it once and forget it, as FeedbackFive will continue to communicate with Amazon via a secure and authorized connection based on the sending rules you select. Learn more about how to <a href="https://www.ecomengine.com/blog/automate-amazon-request-review" rel="nofollow" target="_blank">automate Request a Review</a> messages.<a href="https://www.paypal.com/paypalme/myamazonguy" rel="payment nofollow" target="_blank">Support the show</a>

How to Generate More Amazon Product Reviews with eComEngine's Colleen Quattlebaum - Feedback Five #26