Zlatko Vucetic's guest appearances

Zlatko Vucetic

Happy Market Research Podcast

David Garcia

Steve Portigal

James Taylor

John Martin

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

Stuart Crane

OwlTail

Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics.Zlatko took over as CEO of FocusVision in late 2017. Under his leadership, FocusVision has won a prestigious MarTech award for customer management.FIND ZLATKO ONLINE:Twitter: @zlatko_vuceticLinkedIn: https://www.linkedin.com/in/zlatko-vucetic-b328b71/FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxpTwitter: @happymrxp Instagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/[00:00:00]Hi. I’m Jamin Brazil and you're listening to the Happy Market Research podcast. Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics. Zlatko took over as CEO of FocusVision in late 2017. Under his leadership FocusVision has won a prestigious MarTech award for customer management. Zlatko, thank you very much for joining me today.[00:00:29]Thank you for having me on the show Jamin. I’m delighted to be a part of your show. I’ve been following over the last couple of weeks and it’s been truly amazing to see what type of conversations you're having with various individuals and it’s very, very impressive that you’ve been able to have a good conversation with a lot of the various brands and enterprises out there and their relation to market research. So good work to you guys on getting something like this up very, very quickly.[00:01:02]Hey, thank you very much Zlatko. A little bit of a plug for the show, I’m starting to get inbound requests from major brands, most recently MasterCard to be on the show. So it’s actually pretty exciting to see how the value hypothesis is getting proven out here at Happy Market Research, which is the brands’ needs have shifted on the insights. They want to communicate that to the agencies so that agencies can better meet and address those gaps meaning that insights becomes really the rudder of the ship of these business decisions. So it’s an exciting time for me honestly and a hell of a lot of fun.[00:01:44]So you're basically the Henry Kissinger of market research industry.[00:01:49]I hadn’t thought of it like that but there you go. [00:01:54]That’s good. Somebody has to be in the middle and translate the both parts as one and that’s not an easy task.[00:02:00]Zlatko and I, just for the audience’s benefit have a long-standing history of working together for the better part of gosh over two years. We were introduced originally in London about two and a half years ago and I absolutely fell in love with his work ethic and intelligence. He absolutely blew me away from a production or productivity perspective working with me when I was the CEO of FocusVision. And when I recognized that that role was not a good fit for me, I worked hard alongside him and the rest of the board in order to make sure that there was a smooth transition of leadership, which he assumed that CEO mantle very effectively. So I wanted to just kind of give that preface to the show so that people understood one, where we’ve come from; and then two, gosh I was in New York was it last week or the week before and we had dinner. Thank you very much by the way for buying. I do appreciate that.[00:03:01]Yes, of course. And thank you for clarifying that. A lot of people in the industry get a little bit surprised when I tell them that I spoke to Jamin or I met Jamin. That’s still a funny thing to experience but as you said it yourself, yeah, I think it was amazing working with Jamin at FocusVision. It was definitely a different experience for me understanding not only the entrepreneurship that Jamin had but also the innovation and really understanding the passion behind building a good product that he built over the last decade. So it was a very,

Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics. Zlatko took over as CEO of FocusVision in late 2017. Under his leadership, FocusVision has won a prestigious MarTech award for customer management. FIND ZLATKO ONLINE: Twitter: @zlatko_vucetic LinkedIn: <a href="https://www.linkedin.com/in/zlatko-vucetic-b328b71/" rel="nofollow" target="_blank">https://www.linkedin.com/in/zlatko-vucetic-b328b71/</a> FIND US ONLINE: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a> Facebook: <a href="https://www.facebook.com/pg/happymrxp" rel="nofollow" target="_blank">https://www.facebook.com/pg/happymrxp</a> Twitter: @happymrxp Instagram: @happymrxp LinkedIn: <a href="https://www.linkedin.com/company/happymarketresearch/" rel="nofollow" target="_blank">https://www.linkedin.com/company/happymarketresearch/</a> [00:00:00] Hi. I’m Jamin Brazil and you're listening to the Happy Market Research podcast. Today my guest is Zlatko Vucetic, CEO of FocusVision. FocusVision is the only comprehensive research software solution to capture real-time human insights and analytics. Zlatko took over as CEO of FocusVision in late 2017. Under his leadership FocusVision has won a prestigious MarTech award for customer management. Zlatko, thank you very much for joining me today. [00:00:29] Thank you for having me on the show Jamin. I’m delighted to be a part of your show. I’ve been following over the last couple of weeks and it’s been truly amazing to see what type of conversations you're having with various individuals and it’s very, very impressive that you’ve been able to have a good conversation with a lot of the various brands and enterprises out there and their relation to market research. So good work to you guys on getting something like this up very, very quickly. [00:01:02] Hey, thank you very much Zlatko. A little bit of a plug for the show, I’m starting to get inbound requests from major brands, most recently MasterCard to be on the show. So it’s actually pretty exciting to see how the value hypothesis is getting proven out here at Happy Market Research, which is the brands’ needs have shifted on the insights. They want to communicate that to the agencies so that agencies can better meet and address those gaps meaning that insights becomes really the rudder of the ship of these business decisions. So it’s an exciting time for me honestly and a hell of a lot of fun. [00:01:44] So you're basically the Henry Kissinger of market research industry. [00:01:49] I hadn’t thought of it like that but there you go. [00:01:54] That’s good. Somebody has to be in the middle and translate the both parts as one and that’s not an easy task. [00:02:00] Zlatko and I, just for the audience’s benefit have a long-standing history of working together for the better part of gosh over two years. We were introduced originally in London about two and a half years ago and I absolutely fell in love with his work ethic and intelligence. He absolutely blew me away from a production or productivity perspective working with me when I was the CEO of FocusVision. And when I recognized that that role was not a good fit for me, I worked hard alongside him and the rest of the board in order to make sure that there was a smooth transition of leadership, which he assumed that CEO mantle very effectively. So I wanted to just kind of give that preface to the show so that people understood one, where we’ve come from; and then two, gosh I was in New York was it last week or the week before and we had dinner. Thank you very much by the way for buying. I do appreciate that. [00:03:01] Yes, of course. And thank you for clarifying that. A lot of people in the industry get a little bit surprised when I tell them that I spoke to Jamin or I met Jamin. That’s still a funny thing to experience but as you said it yourself, yeah, I think it was amazing working with Jamin at FocusVision. It was definitely a different experience for me understanding not only the entrepreneurship that Jamin had but also the innovation and really understanding the passion behind building a good product that he built over the last decade. So it was a very,

Ep. 122 – Zlatko Vucetic, CEO of FocusVision