Cheryl Hayman's guest appearances

Cheryl Hayman

The CMO Show

Cemoh Marketing Podcast

Take on Board

AskShivani Podcast

Your Future in Sales & Marketing

Brave Feminine Leadership

Tamara Howe

Mark Jones

Alex Newton

Rachel Botsman

Chris Shaw

Andrew Collins

Richard Curtis

Jenny Williams

Aric Dromi

John Roberts

Renee Garner

Ronni Kahn

Oscar Trimboli

Caroline Codsi

Josh Steimle

OwlTail

It might be surprising, but only 2.6% of board members have marketing experience, according to the Marketing Science Institute.  Why might that be the case? According to Cheryl Hayman, non-executive director, it is because the marketing function is often misunderstood.  “I think everybody always thought that was a skill that was in the organisation and didn't need to be around the board table,” Cheryl says. “What we do isn't black and white, and that's what makes it hard for people to understand.” Cheryl is on the board of a number of companies and organisations, including HGL Limited, Peer Support Australia and Chartered Accountants Australia &amp; New Zealand. With a background in marketing, Cheryl is an outlier on a lot of boards, and is passionate about promoting the value marketers bring to the table. “I think we're often put in a box and described as being from the ‘colouring-in’ department. We are so much more than that, we are the entire toolbox and you need a huge amount of really diverse skills to take a product or service to market,” Cheryl says. The things that equip marketers as great marketers also makes them great members of boards - being insight driven, growth oriented and being accountable for return on investment. Cheryl says, “We have to know a little bit about a lot in order to actually ask the right questions and get the very best from the people we want to help us bring the best success to the organisation.” “I think that's been somewhat undervalued, and as marketers, we need to up our view on the value of those things,” she says. Cheryl explains one of the best things about being on a board is the diversity of representation. “You sit around a board table and everybody's different by and large. What I love about it actually is you meet really different and interesting people that you may never have come across in your normal functional role in a corporate sector,” she says.   What advice does Cheryl have for marketers keen to join the board at the table? “You have to be open to be curious, to be unafraid, to ask questions and to recognise you are often with people who have a lot more experience than you.” To hear more from Cheryl Hayman and find out how marketers can use the power of self-promotion, tune into this episode of The CMO Show. Resources    Mentor Walks    You might also like…   Renee Garner on diversity of thought &amp; inclusive leadership in marketing (amaysim)  Anny Havercroft on seizing opportunities to learn &amp; lead (Verizon Media)  Katherine Raskob on the transition from CMO to CEO 

It might be surprising, but only 2.6% of board members have marketing experience, according to the Marketing Science Institute.  Why might that be the case? According to <a href="https://au.linkedin.com/in/cherylhayman" rel="nofollow" target="_blank">Cheryl Hayman</a>, non-executive director, it is because the marketing function is often misunderstood.  “I think everybody always thought that was a skill that was in the organisation and didn't need to be around the board table,” Cheryl says. “What we do isn't black and white, and that's what makes it hard for people to understand.” Cheryl is on the board of a number of companies and organisations, including HGL Limited, Peer Support Australia and Chartered Accountants Australia &amp; New Zealand. With a background in marketing, Cheryl is an outlier on a lot of boards, and is passionate about promoting the value marketers bring to the table. “I think we're often put in a box and described as being from the ‘colouring-in’ department. We are so much more than that, we are the entire toolbox and you need a huge amount of really diverse skills to take a product or service to market,” Cheryl says. The things that equip marketers as great marketers also makes them great members of boards - being insight driven, growth oriented and being accountable for return on investment. Cheryl says, “We have to know a little bit about a lot in order to actually ask the right questions and get the very best from the people we want to help us bring the best success to the organisation.” “I think that's been somewhat undervalued, and as marketers, we need to up our view on the value of those things,” she says. Cheryl explains one of the best things about being on a board is the diversity of representation. “You sit around a board table and everybody's different by and large. What I love about it actually is you meet really different and interesting people that you may never have come across in your normal functional role in a corporate sector,” she says.   What advice does Cheryl have for marketers keen to join the board at the table? “You have to be open to be curious, to be unafraid, to ask questions and to recognise you are often with people who have a lot more experience than you.” To hear more from Cheryl Hayman and find out how marketers can use the power of self-promotion, tune into this episode of The CMO Show. Resources <ul> <li><a href="https://www.mentorwalks.com.au/mentors/cheryl-hayman" rel="nofollow" target="_blank">Mentor Walks</a></li> </ul> You might also like… <ul> <li><a href="https://www.thecmoshow.impactinstitute.com.au/episodes/renee-garner-on-diversity-of-thought-inclusive-leadership-in-marketing-amaysim" rel="nofollow" target="_blank"> Renee Garner on diversity of thought &amp; inclusive leadership in marketing (amaysim)</a></li> <li><a href="https://www.thecmoshow.impactinstitute.com.au/episodes/anny-havercroft-on-seizing-opportunities-to-learn-lead-verizon-media" rel="nofollow" target="_blank"> Anny Havercroft on seizing opportunities to learn &amp; lead (Verizon Media)</a></li> <li><a href="https://www.thecmoshow.impactinstitute.com.au/episodes/katherine-raskob-on-the-transition-from-cmo-to-ceo" rel="nofollow" target="_blank"> Katherine Raskob on the transition from CMO to CEO</a></li> </ul>

Cheryl Hayman on what marketers can bring to the boardroom

In this episode, Mike chats with Cheryl Hayman, a professional Non-Executive Director or NED. Before embarking on her NED Career, Cheryl was a marketer working in FMCG and QSR, holding senior roles and leading functions for Unilever, Yum! George Weston Foods. They discuss the transition from working in a business to being part of a Board. What does the role actually entail? What happens at board meetings, what are measures of success and risks involved? How do you land a NED role and at what stage in your career should someone get board exposure?  She also discusses her thoughts on diversity and innovation for boards and businesses in the future.As a Non-Executive Director, Cheryl's board portfolio of organisations includes Beston Global Food Company, Shriro Australia, HGL, Chartered Accounts ANZ, the Darlinghurst Theatre Company and Peer Support Australia.  She’s also a mentor for The Marketing Academy and a member of the Board of Advisors for the federal government’s Digital Technology Taskforce.

In this episode, Mike chats with Cheryl Hayman, a professional Non-Executive Director or NED. Before embarking on her NED Career, Cheryl was a marketer working in FMCG and QSR, holding senior roles and leading functions for Unilever, Yum! George Weston Foods. They discuss the transition from working in a business to being part of a Board. What does the role actually entail? What happens at board meetings, what are measures of success and risks involved? How do you land a NED role and at what stage in your career should someone get board exposure?  She also discusses her thoughts on diversity and innovation for boards and businesses in the future. As a Non-Executive Director, Cheryl's board portfolio of organisations includes Beston Global Food Company, Shriro Australia, HGL, Chartered Accounts ANZ, the Darlinghurst Theatre Company and Peer Support Australia.  She’s also a mentor for The Marketing Academy and a member of the Board of Advisors for the federal government’s Digital Technology Taskforce.

Cheryl Hayman - Non-Executive Director

Today on the Take on Board podcast, Helga is speaking to Cheryl Hayman about non-traditional skills and what directors with these bring and why are they needed for great governance and board effectiveness.Cheryl is on the boards of:Shriro Holdings Ltd,HGL Ltd,Chartered Accountants ANZ,Darlinghurst Theatre Co,Peer Support Australia and amember of the Digital Experts Advisory Committee and a HCF Councillor.Cheryl Hayman is an experienced ASX Non-Executive Director (NED), ASX Remuneration and Nominations Committee Chair, and was previously a c-Suite marketing director with global food and retail restaurant companies, including George Weston Foods and Yum! Restaurants.Cheryl advises companies that want to achieve digital transformation at scale, grow through diversification, innovation and customer-centric strategies.Cheryl’s background in marketing is considered a ‘non-traditional’ path to the boardroom, but she utilises her expertise, diverse perspective and whole of business leadership experience to guide companies that want to disrupt and grow. Cheryl is a passionate mentor of women of all ages and stages of their professional life, whether in the corporate sector or in the entrepreneurial space.Contact Cheryl or find out more about her:https://www.linkedin.com/in/cherylhayman/Resources mentioned in this episode:How I Built This - https://www.npr.org/podcasts/510313/how-i-built-thisFOR MORE TAKE ON BOARD INFORMATION:Join the Take on Board community: https://www.facebook.com/groups/TakeOnBoard/Follow along on Twitter: @TakeOnBoardFor more information about Helga Svendsen: https://www.helgasvendsen.com.au/Interested in working with Helga? https://www.helgasvendsen.com.au/workwithmeContact Helga: helga@helgasvendsen.com.au Hosted on Acast. See acast.com/privacy for more information.

Today on the Take on Board podcast, Helga is speaking to Cheryl Hayman about non-traditional skills and what directors with these bring and why are they needed for great governance and board effectiveness. Cheryl is on the boards of:<ul><li>Shriro Holdings Ltd,</li><li>HGL Ltd,</li><li>Chartered Accountants ANZ,</li><li>Darlinghurst Theatre Co,</li><li>Peer Support Australia and a</li><li>member of the Digital Experts Advisory Committee and a HCF Councillor.</li></ul>Cheryl Hayman is an experienced ASX Non-Executive Director (NED), ASX Remuneration and Nominations Committee Chair, and was previously a c-Suite marketing director with global food and retail restaurant companies, including George Weston Foods and Yum! Restaurants. Cheryl advises companies that want to achieve digital transformation at scale, grow through diversification, innovation and customer-centric strategies. Cheryl’s background in marketing is considered a ‘non-traditional’ path to the boardroom, but she utilises her expertise, diverse perspective and whole of business leadership experience to guide companies that want to disrupt and grow. Cheryl is a passionate mentor of women of all ages and stages of their professional life, whether in the corporate sector or in the entrepreneurial space. Contact Cheryl or find out more about her:<a href="https://www.linkedin.com/in/cherylhayman/" rel="nofollow" target="_blank">https://www.linkedin.com/in/cherylhayman/</a>Resources mentioned in this episode:How I Built This - <a href="https://www.npr.org/podcasts/510313/how-i-built-this" rel="nofollow" target="_blank">https://www.npr.org/podcasts/510313/how-i-built-this</a> FOR MORE TAKE ON BOARD INFORMATION:Join the Take on Board community: <a href="https://www.facebook.com/groups/TakeOnBoard/" rel="nofollow" target="_blank">https://www.facebook.com/groups/TakeOnBoard/</a>Follow along on Twitter: @TakeOnBoardFor more information about Helga Svendsen: <a href="https://www.helgasvendsen.com.au/" rel="nofollow" target="_blank">https://www.helgasvendsen.com.au/</a>Interested in working with Helga? <a href="https://www.helgasvendsen.com.au/workwithme" rel="nofollow" target="_blank">https://www.helgasvendsen.com.au/workwithme</a>Contact Helga: helga@helgasvendsen.com.au Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Non-traditional skills do have a place in the boardroom says Cheryl Hayman