Charlotte Mair's guest appearances

Charlotte Mair

PRmoment Podcast

The Marketing Millennials

The Brief Bros.

Ben Smith

Scott Wilson

Carrie Rose

Sarah Perry

Tom Watson

Giles Fraser

Tom Murphy

Nick Clark

Rachel Bell

Will Hart

Iain Anderson

Tim Bell

David Fraser

Greg Jones

Julietta Dexter

OwlTail

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.  Her personal motto? Create hype, demand, and legacy. Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy. Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).0:00 Intro/Background3:35 Approach to Marketing6:30 Launching a Brand11:10 What Good Looks Like16:20 Taking Risks22:17 Favorite Past Campaigns30:41 A Hill to Die On32:55 Follow Us Follow Charlotte: Website: https://tfr.agencyLinkedIn: https://www.linkedin.com/in/charlotte-mair/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.  Her personal motto? Create hype, demand, and legacy. Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy. Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).0:00 Intro/Background3:35 Approach to Marketing6:30 Launching a Brand11:10 What Good Looks Like16:20 Taking Risks22:17 Favorite Past Campaigns30:41 A Hill to Die On32:55 Follow Us Follow Charlotte: Website: <a href="https://tfr.agency/" rel="nofollow" target="_blank">https://tfr.agency</a>LinkedIn: <a href="https://www.linkedin.com/in/charlotte-mair/" rel="nofollow" target="_blank">https://www.linkedin.com/in/charlotte-mair/</a> Follow Daniel:Twitter: <a href="https://www.twitter.com/Dmurr68" rel="nofollow" target="_blank">https://www.twitter.com/Dmurr68</a>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="nofollow" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a> And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? <a href="http://Retention.com" rel="nofollow" target="_blank">Retention.com</a> is their highest-performing ROAS channel by far. Visit <a href="http://www.retention.com/" rel="nofollow" target="_blank">Retention.com </a>to book a demo today.  Sign up for The Marketing Millennials newsletter: <a href="http://www.workweek.com/brand/the-marketing-millenials" rel="nofollow" target="_blank">www.workweek.com/brand/the-marketing-millennials</a> Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:<a href="http://www.workweek.com/" rel="nofollow" target="_blank">www.workweek.com</a>

176 - Why Hip Hop Shapes Marketing, with Charlotte Mair

Henry Gomez and I welcome Charlotte Mair, named by Ad Age as one of the Leading Women Europe 2021. She is the founder and managing director of her own cultural marketing agency, The Fitting Room. Charlotte’s story will resonate with American viewers. She started with virtually nothing in her bank account, and built a major branding and cultural marketing agency from scratch. We talked about her beginnings, how she turned expectations on their head and thrived as a minority entrepreneur. Don’t miss this conversation!

<a href="http://henrylouisgomez.com" rel="nofollow" target="_blank">Henry Gomez</a> and I welcome <a href="https://www.charlottemair.com" rel="nofollow" target="_blank">Charlotte Mair</a>, named by Ad Age as one of the <a href="https://adage.com/LeadingWomen2021?adobe_mc=MCMID%3D41915073099586805242787176101593197023%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1661285391" rel="nofollow" target="_blank">Leading Women Europe 2021</a>. She is the founder and managing director of her own cultural marketing agency, <a href="https://tfr.agency" rel="nofollow" target="_blank">The Fitting Room</a>. Charlotte’s story will resonate with American viewers. She started with virtually nothing in her bank account, and built a major branding and cultural marketing agency from scratch. We talked about her beginnings, how she turned expectations on their head and thrived as a minority entrepreneur. Don’t miss this conversation!

80. A conversation with Charlotte Mair, founder/managing director, The Fitting Room.

On the PRmoment Podcast this week we’re talking to Charlotte Mair, Founder and Managing Director, The Fitting RoomThe Fitting Room was originally called PR and Everything in Between in 2012. It was rebranded as The Fitting Room in 2017.The Fitting Room specialises in Food &amp; Drink, Fashion, Music and Hospitality work. It has revenues of circa £1.2 m and employs 7 people. Clients include Cafe Rouge, Sony, Green King and Putt shack.Charlotte welcome to the show1.30 mins How Charlotte started her business when she had £17.22 in her account!2.20 mins How Charlotte, without an agency background, or much PR experience decided to start her own PR firm because “she’d always had a burning desire to work in PR.”3.30 mins Whether calling their parents is the first thing most entrepreneurs do when they decide to launch their business!4.30 mins How the fitting Room has really gained momentum in the last couple of years.5.20 mins How giving away a couple of Cliff Richard tickets lead to Charlotte winning her first big non-celebrity client!5.40 mins How before her first pitch Charlotte had to Google “How to pitch!”10.50 mins Why Charlotte takes her inspiration from the US agency market, rather than the UK PR agencies market14.30 mins Why The Fitting Room’s vibe is so important to Charlotte.19.20 mins How, almost 10 years after founding the business, Charlotte only got a website in May this year!20.25 mins How Charlotte self-taught herself how to run an agency business.25.30 mins As a black woman running her own firm, does Charlotte feel the pressure to become a role model?31.40 mins How Charlotte wants to be: “who she needed when she was younger.” 35.30 mins Why Charlotte doesn’t like the term BAME. 40.50 mins Why doesn't Charlotte like the word urban?41.50 mins Charlotte tells us about her plans for The Fitting Room?43.30 mins Why Charlotte has launched a podcast called 1722.

On the PRmoment Podcast this week we’re talking to Charlotte Mair, Founder and Managing Director, The Fitting RoomThe Fitting Room was originally called PR and Everything in Between in 2012. It was rebranded as The Fitting Room in 2017.The Fitting Room specialises in Food &amp; Drink, Fashion, Music and Hospitality work. It has revenues of circa £1.2 m and employs 7 people. Clients include Cafe Rouge, Sony, Green King and Putt shack.Charlotte welcome to the show1.30 mins How Charlotte started her business when she had £17.22 in her account!2.20 mins How Charlotte, without an agency background, or much PR experience decided to start her own PR firm because “she’d always had a burning desire to work in PR.”3.30 mins Whether calling their parents is the first thing most entrepreneurs do when they decide to launch their business!4.30 mins How the fitting Room has really gained momentum in the last couple of years.5.20 mins How giving away a couple of Cliff Richard tickets lead to Charlotte winning her first big non-celebrity client!5.40 mins How before her first pitch Charlotte had to Google “How to pitch!”10.50 mins Why Charlotte takes her inspiration from the US agency market, rather than the UK PR agencies market14.30 mins Why The Fitting Room’s vibe is so important to Charlotte.19.20 mins How, almost 10 years after founding the business, Charlotte only got a website in May this year!20.25 mins How Charlotte self-taught herself how to run an agency business.25.30 mins As a black woman running her own firm, does Charlotte feel the pressure to become a role model?31.40 mins How Charlotte wants to be: “who she needed when she was younger.” 35.30 mins Why Charlotte doesn’t like the term BAME. 40.50 mins Why doesn't Charlotte like the word urban?41.50 mins Charlotte tells us about her plans for The Fitting Room? 43.30 mins Why Charlotte has launched a podcast called 1722.

Charlotte Mair, Founder and Managing Director, The Fitting Room on the PRmoment Podcast