Ted Santiago's guest appearances

Ted Santiago

The Neutral Zone - Official Denver Broncos Podcast

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Ben Shapiro

Bill Johnson

Mina Kimes

Steve Foley

Sam Houston

Jeffrey Gitomer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

OwlTail

Our sixth episode of the Broncos Boardroom Blitz podcast features Ted Santiago, the Broncos' director of marketing, and details his journey to Denver. Host Niyanth Anand, an MBA candidate at Duke University and a Broncos business intelligence intern, gathers insider advice for breaking into the competitive sports industry.Special thanks to Meher Kohli for sound-editing assistance.See omnystudio.com/listener for privacy information.

Our sixth episode of the Broncos Boardroom Blitz podcast features Ted Santiago, the Broncos' director of marketing, and details his journey to Denver. Host Niyanth Anand, an MBA candidate at Duke University and a Broncos business intelligence intern, gathers insider advice for breaking into the competitive sports industry. Special thanks to Meher Kohli for sound-editing assistance.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Broncos Boardroom Blitz (Ep. 6) with Ted Santiago

Ted Santiago is constantly developing new ways to make hockey cool in the desert. That isn’t easy when the team is in Phoenix, which is known as a “paper town” where tickets have notoriously been available to fans without paying for them. Santiago talks about that challenge as the Coyotes have greatly reduced the amount of free tickets per game offered, and some of the methodology behind advertising in general. Santiago discusses the NHL ownership issue, factors in trying to attract new fans to the Phoenix product, and how the entire Coyotes organization has started to gain in-roads in the Arizona marketplace with some challenges still lying ahead.

Ted Santiago is constantly developing new ways to make hockey cool in the desert. That isn’t easy when the team is in Phoenix, which is known as a “paper town” where tickets have notoriously been available to fans without paying for them. Santiago talks about that challenge as the Coyotes have greatly reduced the amount of free tickets per game offered, and some of the methodology behind advertising in general. Santiago discusses the NHL ownership issue, factors in trying to attract new fans to the Phoenix product, and how the entire Coyotes organization has started to gain in-roads in the Arizona marketplace with some challenges still lying ahead.

Tao of Sports Ep. 89 - Ted Santiago (Director of Marketing, Phoenix Coyotes)