Daren Garcia's guest appearances

Daren Garcia

eCommerce Deep Dive

The Digital Deep Dive With Aaron Conant

Michael Zakkour

Rick Watson

Nich Weinheimer

Jordan Brannon

Keith Anderson

Kathleen Booth

Steve Dennis

Peter Bond

Matt Schlicht

Rob Gonzalez

Alex Kantrowitz

Mike Black

David Morneau

Tim Madigan

Rohan Shah

OwlTail

Daren Garcia is a Partner and Brand Protection and eCommerce Attorney at Vorys eControl, an agency that helps brands grow their value and achieve online sales control both domestically and internationally.  As a partner at Vorys eControl for nearly two decades, Daren has worked with hundreds of brands and their sales, eCommerce, and marketing teams. He guides them in implementing solutions to minimize unauthorized sales and to control MAP violations and channel conflict. In this episode… Unauthorized sellers on marketplaces such as Amazon and Walmart compromise a brand’s value and undermine sales. But, with hundreds of resellers and few regulations in place to mitigate these sellers, it becomes increasingly difficult to maintain brand control. So, how can you protect your brand?  One of the most important things to consider when dealing with unauthorized sellers is that online platforms won’t remove them for you. It’s essential to establish a robust legal framework for defining and creating authorized selling channels for your brand. Once you’ve set clear guidelines for authorized selling, you can implement a Minimum Advertised Price (MAP) policy to ensure long run sales and brand protection.  In this episode of The Digital Deep Dive, Aaron Conant sits down with Daren Garcia, Partner and Brand Protection and eCommerce Attorney at Vorys eControl, to discuss protecting your brand through online sales control. Daren shares how you can regain control over your brand, how to determine if a MAP policy is right for your brand, and some legal tips for handling unauthorized sellers on the marketplace.

Daren Garcia is a Partner and Brand Protection and eCommerce Attorney at Vorys eControl, an agency that helps brands grow their value and achieve online sales control both domestically and internationally.  As a partner at Vorys eControl for nearly two decades, Daren has worked with hundreds of brands and their sales, eCommerce, and marketing teams. He guides them in implementing solutions to minimize unauthorized sales and to control MAP violations and channel conflict. In this episode… Unauthorized sellers on marketplaces such as Amazon and Walmart compromise a brand’s value and undermine sales. But, with hundreds of resellers and few regulations in place to mitigate these sellers, it becomes increasingly difficult to maintain brand control. So, how can you protect your brand?  One of the most important things to consider when dealing with unauthorized sellers is that online platforms won’t remove them for you. It’s essential to establish a robust legal framework for defining and creating authorized selling channels for your brand. Once you’ve set clear guidelines for authorized selling, you can implement a Minimum Advertised Price (MAP) policy to ensure long run sales and brand protection.  In this episode of The Digital Deep Dive, Aaron Conant sits down with Daren Garcia, Partner and Brand Protection and eCommerce Attorney at Vorys eControl, to discuss protecting your brand through online sales control. Daren shares how you can regain control over your brand, how to determine if a MAP policy is right for your brand, and some legal tips for handling unauthorized sellers on the marketplace.

Achieving Brand Protection Via Channel Control with Daren Garcia

In Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team. With years of legal experience defending brands online, Daren shares his inside view of what brands constantly get wrong. The two then discuss a better, more holistic approach to online enforcement and the benefits of preparing a global eControl strategy. About the Guest: Daren is a partner and member of the Vorys eControl team. Daren’s practice is centered on the representation of manufacturers and brands and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to protect brand value by controlling online sales. His areas of focus include: advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, and executing legal strategies to remove unauthorized sellers and MAP violators. Daren has extensive lead trial counsel experience in a variety of areas, including conducting litigation on behalf of brands against disruptive unauthorized resellers. Daren has been recognized by Chambers and Partners as a “Leading Lawyer” in litigation. Follow Daren on LinkedIn _______ Connect With John Ghiorso on LinkedIn   

In Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team. With years of legal experience defending brands online, Daren shares his inside view of what brands constantly get wrong. The two then discuss a better, more holistic approach to online enforcement and the benefits of preparing a global eControl strategy. About the Guest: Daren is a partner and member of the <a href="http://www.vorysecontrol.com/" rel="nofollow" target="_blank">Vorys eControl </a>team. Daren’s practice is centered on the representation of manufacturers and brands and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to protect brand value by controlling online sales. His areas of focus include: advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, and executing legal strategies to remove unauthorized sellers and MAP violators. Daren has extensive lead trial counsel experience in a variety of areas, including conducting litigation on behalf of brands against disruptive unauthorized resellers. Daren has been recognized by Chambers and Partners as a “Leading Lawyer” in litigation. <a href="https://www.linkedin.com/in/daren-garcia-0910a958/" rel="nofollow" target="_blank">Follow Daren on LinkedIn</a> _______ <a href="https://www.linkedin.com/in/johnlouisghiorso/" rel="nofollow" target="_blank">Connect With John Ghiorso on LinkedIn </a>

Channel Management and Brand Protection with Daren Garcia