Amie Stankiste's guest appearances

Amie Stankiste

The Seven Deadly Sins of B2B Marketing

B2B Marketing Needs Don Draper

B2B Marketing: The Provocative Truth

Kate Owen

Don Draper

Ben Rhodes

Matt Hooper

Paul Collier

Simon McEvoy

James McCarthy

David Tiltman

Richard Parsons

Keith Browning

David Carmichael

David Burnand

Ruth Rowan

Ruth Connor

Mark Larwood

OwlTail

In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Amie Stankiste about content marketing strategy, and the truth behind creating a strategy with an impact. Without a doubt, content is essential to any marketing campaign or strategy. But it’s not enough to just produce plenty of content; it has become more important than ever to ensure that content marketing aligns with a company’s story, its intended audience, and most importantly, creates a meaningful impact.Amie Stankiste recently joined ION as their CMO, and she has significant experience in financial services and technology marketing. Prior to joining ION, she has served as Global Head of Marketing at S&amp;P Global Market Intelligence and the Global Marketing Director at Thomson Reuters, as well as previous experience working at BNY Mellon, Dow Jones, and more.You can find Amie Stankiste on Linkedin and Twitter.Ready to provoke the truth? Get in touch at alan-agency.com. See acast.com/privacy for privacy and opt-out information.

In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Amie Stankiste about content marketing strategy, and the truth behind creating a strategy with an impact. Without a doubt, content is essential to any marketing campaign or strategy. But it’s not enough to just produce plenty of content; it has become more important than ever to ensure that content marketing aligns with a company’s story, its intended audience, and most importantly, creates a meaningful impact.Amie Stankiste recently joined ION as their CMO, and she has significant experience in financial services and technology marketing. Prior to joining ION, she has served as Global Head of Marketing at S&amp;P Global Market Intelligence and the Global Marketing Director at Thomson Reuters, as well as previous experience working at BNY Mellon, Dow Jones, and more.You can find Amie Stankiste on <a href="https://www.linkedin.com/in/amiestankiste/" rel="noopener noreferrer nofollow" target="_blank">Linkedin</a> and <a href="https://twitter.com/amiestankiste" rel="noopener noreferrer nofollow" target="_blank">Twitter</a>.Ready to provoke the truth? Get in touch at <a href="http://www.alan-agency.com" rel="noopener noreferrer nofollow" target="_blank">alan-agency.com</a>. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Creating Content Marketing Strategy with an Impact with Amie Stankiste, CMO of ION

Amie Stankiste is responsible for building and executing the global marketing strategy for S&amp;P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.We discuss: How ESG plays a role in communications and brand buildingMerging two globally recognised brandsHer view on 'Big Impact" campaigns and how they can be used The importance of emotional messaging in FS marketing

Amie Stankiste is responsible for building and executing the global marketing strategy for S&amp;P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.We discuss: <ol><li>How ESG plays a role in communications and brand building</li><li>Merging two globally recognised brands</li><li>Her view on 'Big Impact" campaigns and how they can be used </li><li>The importance of emotional messaging in FS marketing</li></ol>

Amie Stankiste on investing in effective marketing within financial services

Amie Stankiste,  Senior Director – Global Marketing at S&amp;P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial services marketing and the thinking behind ‘account-based engagement’.See omnystudio.com/listener for privacy information.

Amie Stankiste,  Senior Director – Global Marketing at S&amp;P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial services marketing and the thinking behind ‘account-based engagement’.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Creativity and the customer experience in B2B.  Amie Stankiste of S&P Global Market Intelligence and Simon McEvoy