Sakket Rao's guest appearances

Sakket Rao

The Digital Marketing Podcast with Mandar Marathe

GRAHAM BROWN

Shane Barker

Avi Arya

Bill Slawski

Xenia Muntean

Kunal Mehta

John Vuong

Kapil Nakra

Nitin Manchanda

Tarun Valecha

Zain Siddiqui

Lindsey Bnadad

Sanchit Babbar

Nistha Tripathi

Billy Attar

OwlTail

Sakket Rao is a top brand &amp; marketing Leader who consistently champions business growth and market leadership by delivering strategy and thought leadership and promotes a culture of innovation, trust, and comfort. He has demonstrated prowess in building and leading global brands (Retail &amp; E-Tail, FMCG, BFSI, Real Estate, and Consumer Durables) with extensive B2C, B2B, and B2B2C experience With a track record of leading large MNCs and startups such as MasterCard, Barclays, and Housing.com through conceptualization and implementation of highly effective, targeted, and optimal-budget integrated marketing and growth strategies, Sakket is now leading the marketing efforts at OxfordCaps. In this episode of the digital marketing podcast, we have a candid conversation on the following topics:  How Sakket started his career as a Marketer and how he has grown in the past 15 years. Sakket talks about his current role as VP Marketing at OxfordCaps and how he is leveraging digital media to reach out to Xennials. We talk about Integrated Marketing Communications and how the line has blurred between a traditional agency and a digital agency Sakket talks about the need to balance a marketing team by having experts in-house and outsourcing specialist functions to an agency. We talk about how small business / startups like Oxford Caps that have limited budgets need to invest in video content How do you measure effectiveness / RoI for digital marketing? 

Sakket Rao is a top brand &amp; marketing Leader who consistently champions business growth and market leadership by delivering strategy and thought leadership and promotes a culture of innovation, trust, and comfort. He has demonstrated prowess in building and leading global brands (Retail &amp; E-Tail, FMCG, BFSI, Real Estate, and Consumer Durables) with extensive B2C, B2B, and B2B2C experience With a track record of leading large MNCs and startups such as MasterCard, Barclays, and <a href="http://Housing.com" rel="nofollow" target="_blank">Housing.com</a> through conceptualization and implementation of highly effective, targeted, and optimal-budget integrated marketing and growth strategies, Sakket is now leading the marketing efforts at OxfordCaps. In this episode of the digital marketing podcast, we have a candid conversation on the following topics: <ul> <li>How Sakket started his career as a Marketer and how he has grown in the past 15 years.</li> <li>Sakket talks about his current role as VP Marketing at OxfordCaps and how he is leveraging digital media to reach out to Xennials.</li> <li>We talk about Integrated Marketing Communications and how the line has blurred between a traditional agency and a digital agency</li> <li>Sakket talks about the need to balance a marketing team by having experts in-house and outsourcing specialist functions to an agency.</li> <li>We talk about how small business / startups like Oxford Caps that have limited budgets need to invest in video content</li> <li>How do you measure effectiveness / RoI for digital marketing?</li> </ul>

Interview with Sakket Rao, VP Marketing at OxfordCaps