Iben Falconer's guest appearances

Iben Falconer

Business of Architecture Podcast

Marketing In Times of Recovery

Best Practice Fireside Chats

Matthew Rosenberg

Paul McClean

Adam Scott

Amy Edwards

Paul Petrunia

Ryan Saghian

Gerri Detweiler

Michael Smith

Chris Moore

Enoch Sears

Lance Cayko

Ryan Brown

Eric Corey Freed

Ray Brown

Rachel Bell

OwlTail

Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.In this fascinating interview we touch on:how large firms handle and manage marketing and BD,  her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. This episode was recorded on Thurs June 03 2021Resources Abbas MarketingSOM

Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host <a href="https://www.abbasmarketing.com/about" rel="nofollow" target="_blank">Ayo Abbas</a>, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is <a href="https://www.som.com/news/strategist-iben-falconer-to-lead-soms-global-marketing-and-business-development/" rel="nofollow" target="_blank">Iben Falconer</a> from SOM and she’s based in New York.In this fascinating interview we touch on:<ul><li>how large firms handle and manage marketing and BD,  </li><li>her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  </li><li>how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. </li></ul>Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. This episode was recorded on Thurs June 03 2021Resources <a href="https://www.abbasmarketing.com/" rel="nofollow" target="_blank">Abbas Marketing</a> <a href="https://www.som.com/" rel="nofollow" target="_blank">SOM </a>

Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM

Today, I speak with Iben Falconer.  Iben Falconer is the former Business Development Director of the Americas for BIG - Bjarke Ingels Group. Iben joined BIG's NYC office in 2010. During her tenure, the NYC office grew from 13 to 200 employees, and greatly expanded its market reach, winning its first North American cultural and institutional projects. In addition to being involved with the company's business development strategy and leading its implementation, she was also a member of the executive management team. Prior to BIG, Iben worked for Steven Holl Architects, the Museum of Modern Art, and the Urban Land Institute. More recently, she was a Director at Gehl, and before that, the Director of Strategic Initiatives at Columbia University Graduate School of Architecture, Planning and Preservation. I'm excited to have Iben on with us today to talk about BIG's explosive growth during it's early years in the United States. As we record this episode, we are 4 months into the COVID-19 pandemic, so this conversation is especially crucial as you look for strategies to maintain and gain new clients and projects during difficult times. You can reach Iben via her email at iben.falconer@gmail.com or through her LinkedIn at https://www.linkedin.com/in/ibenfalconer/.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture * For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture  Instagram: https://www.instagram.com/enoch.sears/  Website: https://www.businessofarchitecture.com/  Twitter: https://twitter.com/BusinessofArch  Podcast: http://www.businessofarchitecture.com/podcast/  iTunes:  https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926  Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast * Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today, I speak with Iben Falconer.  Iben Falconer is the former Business Development Director of the Americas for BIG - Bjarke Ingels Group. Iben joined BIG's NYC office in 2010. During her tenure, the NYC office grew from 13 to 200 employees, and greatly expanded its market reach, winning its first North American cultural and institutional projects. In addition to being involved with the company's business development strategy and leading its implementation, she was also a member of the executive management team. Prior to BIG, Iben worked for Steven Holl Architects, the Museum of Modern Art, and the Urban Land Institute. More recently, she was a Director at Gehl, and before that, the Director of Strategic Initiatives at Columbia University Graduate School of Architecture, Planning and Preservation. I'm excited to have Iben on with us today to talk about BIG's explosive growth during it's early years in the United States. As we record this episode, we are 4 months into the COVID-19 pandemic, so this conversation is especially crucial as you look for strategies to maintain and gain new clients and projects during difficult times. You can reach Iben via her email at iben.falconer@gmail.com or through her LinkedIn at <a href="https://www.linkedin.com/in/ibenfalconer/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ibenfalconer/</a>. ► Subscribe to my YouTube Channel for updates: <a href="https://www.youtube.com/c/BusinessofArchitecture" rel="nofollow" target="_blank">https://www.youtube.com/c/BusinessofArchitecture</a> * For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: <a href="https://www.facebook.com/groups/businessofarchitecture" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessofarchitecture</a> Instagram: <a href="https://www.instagram.com/enoch.sears/" rel="nofollow" target="_blank">https://www.instagram.com/enoch.sears/</a> Website: <a href="https://www.businessofarchitecture.com/" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/</a> Twitter: <a href="https://twitter.com/BusinessofArch" rel="nofollow" target="_blank">https://twitter.com/BusinessofArch</a> Podcast: <a href="http://www.businessofarchitecture.com/podcast/" rel="nofollow" target="_blank">http://www.businessofarchitecture.com/podcast/</a> iTunes: <a href="https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926" rel="nofollow" target="_blank"> https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926</a> Android Podcast Feed: <a href="http://feeds.feedburner.com/BusinessofArchitecture-podcast" rel="nofollow" target="_blank">http://feeds.feedburner.com/BusinessofArchitecture-podcast</a> * Access the FREE Architecture Firm Profit Map video here: <a href="http://freearchitectgift.com" rel="nofollow" target="_blank">http://freearchitectgift.com</a> Download the FREE Architecture Firm Marketing Process Flowchart video here: <a href="http://freearchitectgift.com" rel="nofollow" target="_blank">http://freearchitectgift.com</a> Come to my next live, in-person event: <a href="https://www.businessofarchitecture.com/live" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/live</a> Carpe Diem!

332: BIG and Business Development with Iben Falconer