Lesley Rohrbaugh's guest appearances

Lesley Rohrbaugh

Virginia Talk Radio Network

Happy Market Research Podcast

The Hannah & Fred Show

Kamala Harris

Michelle Obama

Mike Lewis

Jill Schlesinger

Tim Kaine

David Garcia

Lawrence Welk

Mike Miller

Bob Davis

Chris Young

Steve Portigal

Carl Reiner

Jens Soering

Ian Smith

Ryan Newman

OwlTail

Lesley Rohrbaugh 1-6-22 Consumer Technology Association, producer of CES

Lesley Rohrbaugh 1 - 6-22 Consumer Technology Association, Producer Of CES.MP3

Lesley Rohrbaugh from the Consumer Electronics Show joins us to talk electronic toys as the CES goes virtual. How will Fred contain his excitement?

Lesley Rohrbaugh from the Consumer Electronics Show joins us to talk electronic toys as the CES goes virtual. How will Fred contain his excitement?

Episode 87: Lesley Rohrbaugh

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Lesley Rohrbaugh, director or research at Consumer Technology Association.Find Lesley Online:LinkedInWebsite: https://www.cta.tech [00:02Lesley with CES.  Thanks for being on the Happy Market Research Podcast today.  [00:07]    Thanks for having me.[00:08]We are live at the NEXT Conference in Chicago.  What do you think about the show?[00:12]It’s amazing.  It’s so nice to be here with so many of our colleagues in the research community.  A lot of great turnout from all sides of the research community.  So we have exhibitors here, and we have analysts on the corporate side, the non-profit side.  So it’s great to pick each other’s brains.[00:28]CES is a big deal.  I mean it’s the trade show of trade shows of trade shows, right, the mother ship.  But I hear that you guys have a track specific for research. [00:39]   We do.  So, a few years ago, we started a research summit at the show that precedes the actual show days.  And we have a ton of participants there.  We have multiple panels; we have speakers from big and small companies.  So we have startups and then we have the big, large corporations.  But it’s attended by a few thousand people, and all we talk about for a few days is just research, research, research when it comes to technology.      [01:06]So, the application of technology to enable customer conversations sort of bent?  Is it user experience research, market research, kind of broad umbrella of just consumer points of view?  [01:22]      It’s a mix.  We also have B-to-B in there as well.  So, with technology, you have to be able to adopt it somehow, and what better way than to talk to companies in their space and see how they’re actually using things like voice, things like AI, robotics, all these different areas.  So it’s a mix of folks, and it’s really interesting to see the application of things like Artificial Intelligence being built into the data computerization and seeing how people are actually making these ideas come to life.    [01:49]I loved your talk this morning, especially as it related to smart devices.  The microwave is still frustrating to me because of all the stupid buttons on it.  [01:58]Right.[01:59] And a microwave that actually can identify the objects, the items that are going in there, and then smartly uses that information to not burn the popcorn, as you aptly said, right?  Why don’t you give them sort of the highlights of your 30-minute chat? [02:14]Yeah, sure.  So, obviously, 30 minutes is not long to talk about the entire 350+ billion-dollar technology world.  But some of the highlights include 5G:  where we are? where we’re going? what it means? who’s driving it? which is really the industry as opposed to the consumer, which is a little bit different.  Additionally, we talked about Virtual Reality, Augmented Reality:  how that impacts both the consumer and research and insights.  And then also things like healthcare technology.  We touched on that a little bit.  There’s a lot going on in that space.  But, overall, I think some of the underlying technologies that we see throughout all of these products include Artificial Intelligence and the real state of Artificial Intelligence and where we are.  Things are not necessarily just smart anymore; they’re intelligent.  So, I think that’s an underlying theme we see in a lot of these products.   [03:08]That’s an interesting distinction that I have, probably moronically, never made before your talk.  This idea between smart and intelligent.  Because one is more of information in action – it’s doing stuff with it and then forms and outcomes.  Going back to the smart or intelligent whatever, microwave,

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Lesley Rohrbaugh, director or research at Consumer Technology Association. Find Lesley Online: LinkedIn Website: https://www.cta.tech [00:02 Lesley with CES.  Thanks for being on the Happy Market Research Podcast today.   [00:07]     Thanks for having me. [00:08] We are live at the NEXT Conference in Chicago.  What do you think about the show? [00:12] It’s amazing.  It’s so nice to be here with so many of our colleagues in the research community.  A lot of great turnout from all sides of the research community. So we have exhibitors here, and we have analysts on the corporate side, the non-profit side.  So it’s great to pick each other’s brains. [00:28] CES is a big deal.  I mean it’s the trade show of trade shows of trade shows, right, the mother ship.  But I hear that you guys have a track specific for research.  [00:39]    We do.  So, a few years ago, we started a research summit at the show that precedes the actual show days.  And we have a ton of participants there. We have multiple panels; we have speakers from big and small companies.  So we have startups and then we have the big, large corporations. But it’s attended by a few thousand people, and all we talk about for a few days is just research, research, research when it comes to technology.       [01:06] So, the application of technology to enable customer conversations sort of bent?  Is it user experience research, market research, kind of broad umbrella of just consumer points of view?   [01:22]       It’s a mix.  We also have B-to-B in there as well.  So, with technology, you have to be able to adopt it somehow, and what better way than to talk to companies in their space and see how they’re actually using things like voice, things like AI, robotics, all these different areas.  So it’s a mix of folks, and it’s really interesting to see the application of things like Artificial Intelligence being built into the data computerization and seeing how people are actually making these ideas come to life.     [01:49] I loved your talk this morning, especially as it related to smart devices.  The microwave is still frustrating to me because of all the stupid buttons on it.   [01:58] Right. [01:59]  And a microwave that actually can identify the objects, the items that are going in there, and then smartly uses that information to not burn the popcorn, as you aptly said, right?  Why don’t you give them sort of the highlights of your 30-minute chat?  [02:14] Yeah, sure.  So, obviously, 30 minutes is not long to talk about the entire 350+ billion-dollar technology world.  But some of the highlights include 5G: where we are? where we’re going? what it means? who’s driving it? which is really the industry as opposed to the consumer, which is a little bit different.  Additionally, we talked about Virtual Reality, Augmented Reality: how that impacts both the consumer and research and insights. And then also things like healthcare technology. We touched on that a little bit.  There’s a lot going on in that space. But, overall, I think some of the underlying technologies that we see throughout all of these products include Artificial Intelligence and the real state of Artificial Intelligence and where we are.  Things are not necessarily just smart anymore; they’re intelligent. So, I think that’s an underlying theme we see in a lot of these products.    [03:08] That’s an interesting distinction that I have, probably moronically, never made before your talk.  This idea between smart and intelligent. Because one is more of information in action – it’s doing stuff with it and then forms and outcomes.  Going back to the smart or intelligent whatever, microwave,

NEXT 2019 Conference Series - Lesley Rohrbaugh - Consumer Technology Association