Alex Shipillo's guest appearances

Alex Shipillo

Growth Marketing Today

Marketing Spark (The B2B SaaS Marketing Podcast)

Amrita Gurney

Ross Simmonds

Ruth Zive

Chris Walker

Kieran Flanagan

Jessica Mehring

Ed Fry

Patrick Campbell

Sujan Patel

Sean Ellis

Val Geisler

Aaron Krall

Josh Garofalo

Hiten Shah

Rand Fishkin

OwlTail

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more &amp; get $500 in free consulting time - visit them at https://growthtoday.fm/42

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees. In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more &amp; get $500 in free consulting time - visit them at <a href="https://growthtoday.fm/42" rel="nofollow" target="_blank">https://growthtoday.fm/42</a>

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

B2B and SaaS companies are scrambling to find ways to connect with prospects and customers at a time when in-person conferences aren't happening. Some companies are attempting to replicate the in-person experience but many of these efforts are, at best, mediocre. Clio, which offers software to law firms, however, appears to have discovered the recipe for success. Its recent virtual conference attracted 4,500 paid (yes, paid!) attendees from 46 countries. In this Marketing Spark episode, Clio's Alex Shipillo offers a behind-the-scenes look into: - why and how the event was so successful - why it charged people to attend, and - what one sponsor did to make an impact. 

B2B and SaaS companies are scrambling to find ways to connect with prospects and customers at a time when in-person conferences aren't happening. Some companies are attempting to replicate the in-person experience but many of these efforts are, at best, mediocre. <a href="https://www.clio.com/" rel="nofollow" target="_blank">Clio</a>, which offers software to law firms, however, appears to have discovered the recipe for success. Its recent virtual conference attracted 4,500 paid (yes, paid!) attendees from 46 countries. In this Marketing Spark episode, <a href="https://www.linkedin.com/in/alexshipillo/" rel="nofollow" target="_blank">Clio's Alex Shipillo</a> offers a behind-the-scenes look into: - why and how the event was so successful - why it charged people to attend, and - what one sponsor did to make an impact.

A Virtual Event Success: Story: 4,500 Paid Attendees - Alex Shipillo