Sacha Beguely's guest appearances

Sacha Beguely

The Mike Hosking Breakfast

The Sunday Session with Francesca Rudkin

OwlTail

It seems TikTok can even influence what we choose to read. The Whitcoulls top 10 is out this morning - and the usual likes of Harry Potter dominate the list. But 20 out of the top 100 are books that rose to fame thanks to BookTok - a section of TikTok that's dedicated to book reviews and endorsements. Marketing manager at publisher Hachette NZ Sacha Beguely uses BookTok to advertise and she joined Mike Hosking. LISTEN ABOVESee omnystudio.com/listener for privacy information.

It seems TikTok can even influence what we choose to read. The Whitcoulls top 10 is out this morning - and the usual likes of Harry Potter dominate the list. But 20 out of the top 100 are books that rose to fame thanks to BookTok - a section of TikTok that's dedicated to book reviews and endorsements. Marketing manager at publisher Hachette NZ Sacha Beguely uses BookTok to advertise and she joined Mike Hosking. LISTEN ABOVESee <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Sacha Beguely: Publisher on the rise of 'BookTok'

TikTok is changing the face of book publishing. It’s something that has taken hold in Francesca’s household … this week she received a package of books, that were snapped up by her 13-year-old who had seen them reviewed on TikTok. In Britain, TikTok has helped book sales reach record high levels in 2021. Booktok is a huge phenomenon and to talk through exactly what it has meant for publishers here in New Zealand, Hachette NZ’s Marketing Manager, Sacha Beguely, joined Francesca Rudkin. LISTEN ABOVESee omnystudio.com/listener for privacy information.

TikTok is changing the face of book publishing.  It’s something that has taken hold in Francesca’s household … this week she received a package of books, that were snapped up by her 13-year-old who had seen them reviewed on TikTok.  In Britain, TikTok has helped book sales reach record high levels in 2021.  Booktok is a huge phenomenon and to talk through exactly what it has meant for publishers here in New Zealand, Hachette NZ’s Marketing Manager, Sacha Beguely, joined Francesca Rudkin.  LISTEN ABOVESee <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.