Bob Selfridge's guest appearances

Bob Selfridge

Happy Market Research Podcast

David Garcia

Steve Portigal

James Taylor

John Martin

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

Stuart Crane

OwlTail

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Bob Selfridge, CEO and CTO of TMMData. Find Bob Online:Email: bob.selfridge@tmmdata.comLinkedInTTMData[00:02]Hi, you’re listening to the Happy Market Research Podcast.  I’m Jamin, your host.  Today I’ve got Bob with TMM Data.  We are live at Predictive Analytics World, Marketing Analytics World, Health Care.[00:16]  There’s a giant list…[00:17]  There’s a giant list.[0:18]  of events.  Email is in there somewhere.  Deep Analytics, there’s lots of good stuff here. [00:23]  The email one to me is kind of interesting.  I’m like, "Gosh, email’s dying." [00:28]You think?  You think so?[00:30]Yeah, open rates are decreasing.  There’s actually divisions of companies now that aren’t even responding to emails.  They only use Slack and other...anyway.  So, Bob, thanks for being on the show.   [00:42]   Thank you for having me.  I appreciate it.[00:44]Let’s start out.  Talk a little bit about TMM Data.  What do you guys do[00:48]  Sure.  We’re about a 13-year-old company.  I started it back in 2008 on my front porch, closed in the building, brought people in:  one of those good, old-fashioned, kind of bootstrap things.  We really started TMM was originally Track My Marketing.  So we were all about channel marketing and, ah...  Well, at that point, it was multi-channel; now it’s omni-channel ‘cause we have to have cool new words.  But being able to set this up so that you could do reporting.  [01:14]That was like early pre-social media focus market too.[01:18]Right, right.  2008:  I mean it was around, but nobody was really diving in.  It was more of a fun thing to have that us old folks were starting to play with more so than day-to-day operational thing that it is now.  But we started measuring that around 2012.  My phrase is, as I like to say, “It’s about the data dummy, not about specifically marketing data or analytics.”  And we really refocused the company to becoming a data-integration company.  We saw, while campaign management and marketing analytics is still very the core of what we do, we find that a lot of folks are still struggling with simple things.   They’ve got spreadsheets coming in email; they’ve got, of course, 7,000 marketing technologies out there, floating out there in the atmosphere that they need to pull that data in and merge it and meld it and marry it and all the cool phrases we use now.  So, our goal is to make it easier for analysts, whether they be predictive analysts, marketing analysts, financial analysts, just analysts that are fighting.  We just did a survey with Digital Analytics Association here last year.  People are spending 40% to 60% of their day just copying and pasting, cleaning data to start doing their work.  And our ultimate mission at the company, our official mission statement is “Meet data needs painlessly,” very short and sweet.            [02:32]Oh, I love that.[02:33]But we want to be able to allow analysts to come in at 8 in the morning and start doing their job instead of spending four to six hours cleaning up the data to then move to the next step to start doing their job.  So, that’s kind of ultimately our goal in life.[02:47]An ROI on that is really easy to get to.  That’s the nice part.[02:50]Well, it is.  Unfortunately, for us and unfortunately for some of the analysts, the really good analysts, end up doing the extra work and working into the wee hours.  And the senior management still get all their reports because they just put in extra hours.  So the ROI to the individuals on the ground, certainly the feet on the ground really know that there’s a great ROI to it ‘cause it saves them a...

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Bob Selfridge, CEO and CTO of TMMData. Find Bob Online: Email: bob.selfridge@tmmdata.com LinkedIn TTMData [00:02] Hi, you’re listening to the Happy Market Research Podcast.  I’m Jamin, your host. Today I’ve got Bob with TMM Data. We are live at Predictive Analytics World, Marketing Analytics World, Health Care. [00:16]   There’s a giant list… [00:17]   There’s a giant list. [0:18]   of events.  Email is in there somewhere.  Deep Analytics, there’s lots of good stuff here.  [00:23]   The email one to me is kind of interesting.  I’m like, "Gosh, email’s dying."  [00:28] You think?  You think so? [00:30] Yeah, open rates are decreasing.  There’s actually divisions of companies now that aren’t even responding to emails.  They only use Slack and other...anyway. So, Bob, thanks for being on the show.    [00:42]    Thank you for having me.  I appreciate it. [00:44] Let’s start out.  Talk a little bit about TMM Data.  What do you guys do [00:48]   Sure.  We’re about a 13-year-old company.  I started it back in 2008 on my front porch, closed in the building, brought people in:  one of those good, old-fashioned, kind of bootstrap things. We really started TMM was originally Track My Marketing.  So we were all about channel marketing and, ah... Well, at that point, it was multi-channel; now it’s omni-channel ‘cause we have to have cool new words.  But being able to set this up so that you could do reporting.   [01:14] That was like early pre-social media focus market too. [01:18] Right, right.  2008: I mean it was around, but nobody was really diving in.  It was more of a fun thing to have that us old folks were starting to play with more so than day-to-day operational thing that it is now.  But we started measuring that around 2012. My phrase is, as I like to say, “It’s about the data dummy, not about specifically marketing data or analytics.”  And we really refocused the company to becoming a data-integration company. We saw, while campaign management and marketing analytics is still very the core of what we do, we find that a lot of folks are still struggling with simple things.   They’ve got spreadsheets coming in email; they’ve got, of course, 7,000 marketing technologies out there, floating out there in the atmosphere that they need to pull that data in and merge it and meld it and marry it and all the cool phrases we use now.  So, our goal is to make it easier for analysts, whether they be predictive analysts, marketing analysts, financial analysts, just analysts that are fighting. We just did a survey with Digital Analytics Association here last year. People are spending 40% to 60% of their day just copying and pasting, cleaning data to start doing their work.  And our ultimate mission at the company, our official mission statement is “Meet data needs painlessly,” very short and sweet.    [02:32] Oh, I love that. [02:33] But we want to be able to allow analysts to come in at 8 in the morning and start doing their job instead of spending four to six hours cleaning up the data to then move to the next step to start doing their job.  So, that’s kind of ultimately our goal in life. [02:47] An ROI on that is really easy to get to.  That’s the nice part. [02:50] Well, it is.  Unfortunately, for us and unfortunately for some of the analysts, the really good analysts, end up doing the extra work and working into the wee hours.  And the senior management still get all their reports because they just put in extra hours. So the ROI to the individuals on the ground, certainly the feet on the ground really know that there’s a great ROI to it ‘cause it saves them a...

PAW 2019 Conference Series - Bob Selfridge - TMMData