Lars Anthonisen

2 Podcast Episodes

Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activit... Read more

16 Aug 2021

42mins

TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen

TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen

Lars Anthonisen is the Head of Ads Marketing for Large Customers in Southeast & South Asia at Google. With nearly tw... Read more

19 Jan 2020

41mins

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