2 Podcast Episodes
Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals
Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals
Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activit... Read more
16 Aug 2021
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42mins
TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen
TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen
Lars Anthonisen is the Head of Ads Marketing for Large Customers in Southeast & South Asia at Google. With nearly tw... Read more
19 Jan 2020
•
41mins