Lars Anthonisen's guest appearances

Lars Anthonisen

The Worldly Marketer Podcast

Masters of Metrics

Neal Schaffer

Brendan Kane

David Meerman Scott

Tristan Harris

Sean Duffy

Josh Steimle

Shama Hyder

Andy Molinsky

Patrick Kelly

Michele Smith

Carrie Fischer

Ryan Patel

Mike Michelini

Sarah Nichols

Steven Hoffman

OwlTail

Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long-term brand awareness building. Hint: Set your objectives first and 'fail fast, learn fast'. He chats with Emma about data-driven marketing at Google, pivots through COVID-19, his guilty pleasure and more!

Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

Lars Anthonisen is the Head of Ads Marketing for Large Customers in Southeast &amp; South Asia at Google. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. He has worked with clients across the globe – from Europe all the way to the emerging markets of Asia – and from early-stage startups to large organizations. In the course of his career, he has gained an in-depth understanding of marketing, sales and business development across a wide range of cultures and industries. Originally from Denmark, Lars speaks five different languages and has a background in marketing, economics and business. He began his career on the agency side of the Danish marketing industry. In 2011, he moved to Singapore to take on a Regional Director role with MediaCom, a global advertising and marketing firm. For the next three years, he led MediaCom’s strategic digital planning for Proctor &amp; Gamble across the Asia-Pacific region. In 2014, he joined Google in the role of Regional Business Lead - CPG for Asia Pacific, and he has been with Google ever since. In his current role, Lars is responsible for helping businesses understand the consumer behaviour and trends that are driving our world, so that their marketing and advertising efforts remain relevant and achieve results. Together with his team, he is focused on driving consistent thought leadership to enable action amongst Google’s large customers, so that they can take advantage of the advancements happening in technology, and from that, understand their impact on consumer behaviour.   Links:  Google homepage Google Trends page Think With Google – APAC  e-Conomy SEA 2019 report Google Skillshop Create With Google – Director Mix Lars on LinkedIn    This episode was sponsored by the Globalization and Localization Association (GALA).

Lars Anthonisen is the Head of Ads Marketing for Large Customers in Southeast &amp; South Asia at Google. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. He has worked with clients across the globe – from Europe all the way to the emerging markets of Asia – and from early-stage startups to large organizations. In the course of his career, he has gained an in-depth understanding of marketing, sales and business development across a wide range of cultures and industries. Originally from Denmark, Lars speaks five different languages and has a background in marketing, economics and business. He began his career on the agency side of the Danish marketing industry. In 2011, he moved to Singapore to take on a Regional Director role with MediaCom, a global advertising and marketing firm. For the next three years, he led MediaCom’s strategic digital planning for Proctor &amp; Gamble across the Asia-Pacific region. In 2014, he joined Google in the role of Regional Business Lead - CPG for Asia Pacific, and he has been with Google ever since. In his current role, Lars is responsible for helping businesses understand the consumer behaviour and trends that are driving our world, so that their marketing and advertising efforts remain relevant and achieve results. Together with his team, he is focused on driving consistent thought leadership to enable action amongst Google’s large customers, so that they can take advantage of the advancements happening in technology, and from that, understand their impact on consumer behaviour. Links: <ul> <li><a href="https://www.google.com/" rel="nofollow" target="_blank">Google homepage</a></li> <li><a href="https://trends.google.com/trends/" rel="nofollow" target="_blank">Google Trends page</a></li> <li><a href="https://www.thinkwithgoogle.com/intl/en-apac/" rel="nofollow" target="_blank">Think With Google – APAC</a></li> <li><a href="https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/e-conomy-sea-2019-swipe-up-and-to-the-right-southeast-asias-100-billion-internet-economy/" rel="nofollow" target="_blank"> e-Conomy SEA 2019 report</a></li> <li><a href="https://skillshop.withgoogle.com/" rel="nofollow" target="_blank">Google Skillshop</a></li> <li><a href="https://create.withgoogle.com/tools/director-mix" rel="nofollow" target="_blank">Create With Google – Director Mix</a></li> <li><a href="https://www.linkedin.com/in/lars-m-b-anthonisen/" rel="nofollow" target="_blank">Lars on LinkedIn</a></li> </ul> This episode was sponsored by the <a href="https://www.gala-global.org/" rel="noopener nofollow" target="_blank">Globalization and Localization Association (GALA)</a>.

TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen