Karin Czerny's guest appearances

Karin Czerny


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Barack Obama

Richard Johnson

Duncan Wardle

Sarah Evans

Chris Brogan

Charlene Li

Leo Laporte

Ken Auletta

Kara Swisher

Jay Baer

Mark Hall

Dave Friedman

John Markoff

Brian Solis

Doug Kaye

OwlTail

Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured guests on this podcast, and the context of the conversation. 00:49 – Internet penetration and blogging culture in Vienna, Austria compared to other countries. 01:21 – The use of the social web during political campaigns and political bloggers. 03:53 – The conference on The Future of Journalism, organized at Amerika Haus by the US Embassy in Vienna. 04:39 – Use of the US Embassy in Vienna’s website to post press releases and announcements. 05:36 – The solvency and reach of newspapers versus online news in Vienna, and who reads what. 07:57 – Using a recent student protest as an example of how people are organizing and communicating online, the guests discuss the use of emerging media channels to communicate effectively on behalf of the US in Austria. 08:44 – How the US Embassy in Vienna is using social media to communicate such as  Facebook page, YouTube, Flickr and Twitter, and what they hope to achieve through these channels. 10:46 – The social media strategy driving the US Embassy in Vienna’s engagement, and how they decide what information should be distributed through their different online communications channels. 11:41 – The biggest challenges associated with communicating on behalf of the US Embassy in Vienna. 13:49 – Unique characteristics and requirements of communicating with the Austrian mindset. 17:02 – Whether or not the mainstream news media coverage and online discussion of the US domestic health care reform debate has impacted the credibility of our foreign policy decisions in the international community. 18:49 – A discussion of the types of topics and speakers that the US Embassy is hosting in Vienna. 21:15 – Hopes and expectations for the  UN Copenhagen Climate Change Conference. 22:10 – The social media readiness of Vienna compared to other European Countries. 23:29 – End Photo by Jacek Dylag on Unsplash The post Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny appeared first on Eric Schwartzman.

Dr. Karin H. Czerny, Head of the <a href="https://at.usembassy.gov/news-events/" rel="nofollow" target="_blank">Press Section</a> at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the <a href="https://at.usembassy.gov/" rel="nofollow" target="_blank">United States Embassy in Vienna</a> talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured guests on this podcast, and the context of the conversation. 00:49 – Internet penetration and blogging culture in Vienna, Austria compared to other countries. 01:21 – The use of the social web during political campaigns and political bloggers. 03:53 – The conference on The Future of Journalism, organized at Amerika Haus by the US Embassy in Vienna. 04:39 – Use of the US Embassy in Vienna’s website to post press releases and announcements. 05:36 – The solvency and reach of newspapers versus online news in Vienna, and who reads what. 07:57 – Using a recent student protest as an example of how people are organizing and communicating online, the guests discuss the use of emerging media channels to communicate effectively on behalf of the US in Austria. 08:44 – How the US Embassy in Vienna is using social media to communicate such as <a href="https://www.facebook.com/pages/Vienna-Austria/US-Embassy-Vienna/61299260993?ref=search&amp;sid=571299973.1574794636..1&amp;v=wall" rel="nofollow" target="_blank"> Facebook page</a>, <a href="https://www.youtube.com/user/USEmbassyVienna" rel="nofollow" target="_blank">YouTube</a>, <a href="https://www.flickr.com/photos/usembassy_vienna/" rel="nofollow" target="_blank">Flickr</a> and <a href="https://twitter.com/usembvienna" rel="nofollow" target="_blank">Twitter</a>, and what they hope to achieve through these channels. 10:46 – The social media strategy driving the US Embassy in Vienna’s engagement, and how they decide what information should be distributed through their different online communications channels. 11:41 – The biggest challenges associated with communicating on behalf of the US Embassy in Vienna. 13:49 – Unique characteristics and requirements of communicating with the Austrian mindset. 17:02 – Whether or not the mainstream news media coverage and online discussion of the US domestic health care reform debate has impacted the credibility of our foreign policy decisions in the international community. 18:49 – A discussion of the types of topics and speakers that the US Embassy is hosting in Vienna. 21:15 – Hopes and expectations for the <a href="https://ontherecordpodcast.com/social-media-global-warming-liz-murphy-billie-gross" rel="nofollow" target="_blank"> UN Copenhagen Climate Change Conference</a>. 22:10 – The social media readiness of Vienna compared to other European Countries. 23:29 – End Photo by <a href="https://unsplash.com/@dylu?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" rel="nofollow" target="_blank">Jacek Dylag</a> on <a href="https://unsplash.com/s/photos/vienna?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" rel="nofollow" target="_blank">Unsplash</a> The post <a href="https://www.ericschwartzman.com/us-embassy-press-officer-karin-czerny-on-social-media-communications-in-vienna/" rel="nofollow" target="_blank">Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny</a> appeared first on <a href="https://www.ericschwartzman.com" rel="nofollow" target="_blank">Eric Schwartzman</a>.

Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny