Curt Nichols's guest appearances

Curt Nichols

Built on Passion

Operators Series

Matt Wilson

Nicole Bassett

Mark Wallace

Alex Ross

Justin Brown

Dan Abrams

Ajay Agarwal

Chris Cage

David Logan

Emily Schromm

Michael Lee

Nik Sharma

James Collie

Matt Segal

Gilad Nachmani

OwlTail

In 2016, Curt Nichols started Glade Optics as a side project while working at a market research firm. As he helped consumer-facing companies navigate the shift from physical to digital stores, he saw brands unlock massive returns by applying DTC principles to highly commoditized product categories. In this episode, we're chatting with Curt to learn how he launched Glade and grew it from a seasonal business into a year-round leader in mountain gear, using targeted community outreach, deep customer insights, and targeted post-purchase upsells.We'll also hear from the CEO of CartHook, Emily Foreman, on how brands can replicate these post-purchase offers to collect untapped revenue and drive higher AOV. Topics Discussed in Today’s Episode:  How Curt started Glade Optics How Curt got the manufacturing process started The seasonality of Curt’s business Why Curt decided on goggles What a partnership looks like in Curt’s industry How the Glade Optics catalog has evolved How to drive a strong customer experience with CartHook How CartHook uses credit card information The impact of the iOS update How Curt utilizes CartHook connections The biggest failure on post-purchase expenses The biggest lessons learned in using CartHook How people use CartHook to increase order value How launching sunglasses has helped even out sales through the year Lead time between new products Number one advice for other brands  Resources: Curt Nichols Glade Optics Emily Foreman CartHook

In 2016, Curt Nichols started Glade Optics as a side project while working at a market research firm. As he helped consumer-facing companies navigate the shift from physical to digital stores, he saw brands unlock massive returns by applying DTC principles to highly commoditized product categories. In this episode, we're chatting with Curt to learn how he launched Glade and grew it from a seasonal business into a year-round leader in mountain gear, using targeted community outreach, deep customer insights, and targeted post-purchase upsells. We'll also hear from the CEO of CartHook, Emily Foreman, on how brands can replicate these post-purchase offers to collect untapped revenue and drive higher AOV. Topics Discussed in Today’s Episode: <ul> <li>How Curt started Glade Optics</li> <li>How Curt got the manufacturing process started</li> <li>The seasonality of Curt’s business</li> <li>Why Curt decided on goggles</li> <li>What a partnership looks like in Curt’s industry</li> <li>How the Glade Optics catalog has evolved</li> <li>How to drive a strong customer experience with CartHook</li> <li>How CartHook uses credit card information</li> <li>The impact of the iOS update</li> <li>How Curt utilizes CartHook connections</li> <li>The biggest failure on post-purchase expenses</li> <li>The biggest lessons learned in using CartHook</li> <li>How people use CartHook to increase order value</li> <li>How launching sunglasses has helped even out sales through the year</li> <li>Lead time between new products</li> <li>Number one advice for other brands</li> </ul> Resources: <a href="https://www.starterstory.com/starters/curt-nichols" rel="nofollow" target="_blank">Curt Nichols</a> <a href="https://www.shopglade.com/" rel="nofollow" target="_blank">Glade Optics</a> <a href="https://www.linkedin.com/in/emilylforeman/" rel="nofollow" target="_blank">Emily Foreman</a> <a href="https://carthook.com/" rel="nofollow" target="_blank">CartHook</a>


                Glade Optics: Curt Nichols
            

Josh sits down with Glade Optics founder Curt Nichols. Glade is a company that embodies the notion that proper planning and research can make all the difference in building an outdoor brand. Beyond making fantastic goggles and sunglasses, Glade Optics is a HUGE disrupter of how customers interact with the brands they love and they’re showing no signs of stopping. Tune in to listen to how Curt managed to make top of the line sunglasses and goggles and insanely competitive prices.

Josh sits down with Glade Optics founder Curt Nichols. Glade is a company that embodies the notion that proper planning and research can make all the difference in building an outdoor brand. Beyond making fantastic goggles and sunglasses, Glade Optics is a HUGE disrupter of how customers interact with the brands they love and they’re showing no signs of stopping. Tune in to listen to how Curt managed to make top of the line sunglasses and goggles and insanely competitive prices.

#63 Glade Optics - High Quality, Backcountry Tested Goggles & Sunglasses at a Reasonable Price. Founder Curt Nichols Sharing His Story