Kimberly Storin's guest appearances

Kimberly Storin

Marketing Trends

TalkingSense

SaaS Half Full

Carilu Dietrich

Kate Bullis

Christina Mautz

Adam Goyette

Sydney Sloan

Randy Frisch

Ed Breault

Brian Rothenberg

Justin Schmidt

Geoffrey Miller

Travis Chambers

Jay Baer

Jaleh Rezaei

Joe Chernov

Kurt Stoll

OwlTail

Kimberly Storin strongly believes that culture beats strategy every day of the week and that you can be the best strategic marketer in the world, but if you fail to build a sustainable culture, your strategy is irrelevant. It’s one of the reasons why when she joined the Zayo Group, she made a plan for her first 100 days, during which she would be relentlessly focused on making sure that within her organization, the sales and marketing teams remain aligned in their vision.“The biggest impact that we're going to have is to get that sales alignment right off the bat so that we can see a great account-based marketing approach. The biggest win that we can have in the next six to 12 months will be to implement account-based marketing.”Kimberly has extensive experience in enterprise technology, having overseen brand refreshes and strategy implementation at some of the world’s biggest technology companies — including Dell, AMD, and IBM. Now, as the CMO of Zayo Group, she helped to implement similar strategies. On this episode of Marketing Trends, Kimberly explains why having a strong ABM strategy is integral to the growth of Zayo Group, she also dives into why every marketing department should devote resources to its own creative services department, and how every new CMO can earn quick wins.Main Takeaways:Building a Plan For a Plan: When you enter any new organization, you have to understand the values and benchmarks the organization needs to hit. A good practice is to start by meeting with all the internal stakeholders of the business to best understand where you earn quick wins. Once you identify these, you can then gain a better understanding of what the key elements and goals of the business are.What Makes for a Good ABM Strategy: A good account-based marketing plan starts with a strong alignment between sales and marketing departments. When both sales and marketing have the ability to leverage market data, combined with the internal data the organization has, it makes for an incredibly streamlined process for identifying the proper prospects to target.Let’s Get Creative: Brand consistency is key, but in order to make sure you are building a strong and consistent message, marketing teams should invest in having their own internal creative agency. When creative services are in-house, it allows you to highlight elements of the brand that matter while building a strong and consistent approach.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

<a href="https://www.linkedin.com/in/kimberlystorin" rel="nofollow" target="_blank">Kimberly Storin</a> strongly believes that culture beats strategy every day of the week and that you can be the best strategic marketer in the world, but if you fail to build a sustainable culture, your strategy is irrelevant. It’s one of the reasons why when she joined the <a href="https://www.zayo.com/" rel="nofollow" target="_blank">Zayo Group</a>, she made a plan for her first 100 days, during which she would be relentlessly focused on making sure that within her organization, the sales and marketing teams remain aligned in their vision.“The biggest impact that we're going to have is to get that sales alignment right off the bat so that we can see a great account-based marketing approach. The biggest win that we can have in the next six to 12 months will be to implement account-based marketing.”Kimberly has extensive experience in enterprise technology, having overseen brand refreshes and strategy implementation at some of the world’s biggest technology companies — including Dell, AMD, and IBM. Now, as the CMO of Zayo Group, she helped to implement similar strategies. On this episode of Marketing Trends, Kimberly explains why having a strong ABM strategy is integral to the growth of Zayo Group, she also dives into why every marketing department should devote resources to its own creative services department, and how every new CMO can earn quick wins.Main Takeaways:<ul><li>Building a Plan For a Plan: When you enter any new organization, you have to understand the values and benchmarks the organization needs to hit. A good practice is to start by meeting with all the internal stakeholders of the business to best understand where you earn quick wins. Once you identify these, you can then gain a better understanding of what the key elements and goals of the business are.</li><li>What Makes for a Good ABM Strategy: A good account-based marketing plan starts with a strong alignment between sales and marketing departments. When both sales and marketing have the ability to leverage market data, combined with the internal data the organization has, it makes for an incredibly streamlined process for identifying the proper prospects to target.</li><li>Let’s Get Creative: Brand consistency is key, but in order to make sure you are building a strong and consistent message, marketing teams should invest in having their own internal creative agency. When creative services are in-house, it allows you to highlight elements of the brand that matter while building a strong and consistent approach.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>.

Using ABM as a Driver for Business Growth with Zayo Group’s Kimberly Storin

talkingsense with Kimberly Storin | Chief Market Officer of RapidDeploy

In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show?  Listen in as Kimberly shares the metrics she’s measured by and her take on B2B vs. B2C marketing.  Connect with Kimberly: https://www.linkedin.com/in/kimberlystorin/  Learn more about IBM Cognitive Systems: https://www.ibm.com/  Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/  

In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show?  Listen in as Kimberly shares the metrics she’s measured by and her take on B2B vs. B2C marketing. <ul> <li>Connect with Kimberly: <a href="https://www.linkedin.com/in/kimberlystorin/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kimberlystorin/</a> </li> <li>Learn more about IBM Cognitive Systems: <a href="https://www.ibm.com/" rel="nofollow" target="_blank">https://www.ibm.com/</a> </li> <li>Connect with Lindsey: <a href="https://www.linkedin.com/in/lindseygroepper/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lindseygroepper/</a> </li> <li>Learn more about BLASTmedia: <a href="https://www.blastmedia.com/" rel="nofollow" target="_blank">https://www.blastmedia.com/</a> </li> </ul>

Driving Digital Transformation with Kimberly Storin of IBM Cognitive Systems