Charlotte Silverstein's guest appearances

Charlotte Silverstein

The Aligned Entrepreneur Podcast

After Orange Slices

Blaze Your Own Trail Podcast with Jordan Mendoza

The Yakking Show

Heather Odendaal

Marques Ogden

TShane Johnson

Sam Leaf

Devon Loftus

Rich Cardona

Travis Chappell

Scott Miller

Shanna Lee

Emily Thompson

Mark Victor Hansen

Emily Cassel

Justin Pogue

Jordan Gross

Mark Metry

OwlTail

Welcome back, Aligned Entrepreneurs! Today I’m sharing a conversation with public relations specialist Charlotte Silverstein. Charlotte is the founder of her own PR agency, Lena Rose PR, and helps entrepreneurs who ‘do good’ to gain public exposure, boost credibility, and build trust with their audience. In this episode, Charlotte shares practical, actionable tips that entrepreneurs can take to build their brand story and gain media attention. Enjoy!   Connect with Charlotte: https://www.lenarosepr.com/Instagram: https://www.instagram.com/lenarosepr/   Overview:   01:30 - The importance of learning how to connect with people and grow your audience. 04:31 - Intro to Charlotte Silverstein. 08:45 - Charlotte’s experience in the entertainment industry and not being in alignment. 11:10 - Building credibility and gaining public exposure as an entrepreneur. 11:31 - Tangible steps that entrepreneurs can use to get their name out there. 13:54 - The power of being open to your audience to allow others to connect with your brand. 15:18 - Branding from a PR perspective and the process of trial and error. 17:18 - Honing in your brand messaging. 20:13 - How to gain your audience’s trust. 22:14 - What a micro-influencer is. 23:10 - How Charlotte’s mindset has played a role in building her business. 24:27 - The power of working with people you’re aligned with. 27:19 - Public relations as a long-term investment rather than a get-rich-quick scheme. 28:48 - The difference between PR and marketing. 29:11 - The importance of building out a team. 31:16 - Tips on building a landing page. 34:40 - The power of building your brand story. 35:15 - Charlotte’s top tips for gaining exposure as an entrepreneur.

Welcome back, Aligned Entrepreneurs! Today I’m sharing a conversation with public relations specialist Charlotte Silverstein. Charlotte is the founder of her own PR agency, Lena Rose PR, and helps entrepreneurs who ‘do good’ to gain public exposure, boost credibility, and build trust with their audience. In this episode, Charlotte shares practical, actionable tips that entrepreneurs can take to build their brand story and gain media attention. Enjoy! Connect with Charlotte: <a href="https://www.lenarosepr.com/" rel="nofollow" target="_blank">https://www.lenarosepr.com/</a> Instagram: <a href="https://www.instagram.com/lenarosepr/" rel="nofollow" target="_blank">https://www.instagram.com/lenarosepr/</a> Overview: 01:30 - The importance of learning how to connect with people and grow your audience. 04:31 - Intro to Charlotte Silverstein. 08:45 - Charlotte’s experience in the entertainment industry and not being in alignment. 11:10 - Building credibility and gaining public exposure as an entrepreneur. 11:31 - Tangible steps that entrepreneurs can use to get their name out there. 13:54 - The power of being open to your audience to allow others to connect with your brand. 15:18 - Branding from a PR perspective and the process of trial and error. 17:18 - Honing in your brand messaging. 20:13 - How to gain your audience’s trust. 22:14 - What a micro-influencer is. 23:10 - How Charlotte’s mindset has played a role in building her business. 24:27 - The power of working with people you’re aligned with. 27:19 - Public relations as a long-term investment rather than a get-rich-quick scheme. 28:48 - The difference between PR and marketing. 29:11 - The importance of building out a team. 31:16 - Tips on building a landing page. 34:40 - The power of building your brand story. 35:15 - Charlotte’s top tips for gaining exposure as an entrepreneur.

E.124 How to Gain Publicity as an Entrepreneur with Public Relations Specialist Charlotte Silverstein

Prior to her career in public relations, Charlotte started her professional experience with Nordstrom, touching everything from HR, to sales, to floor design and publicity — connecting continually with the people around her. After working at agencies, Charlotte found herself missing that authentic collaboration and connection to the outside world. She knew that PR can be a really daunting investment, and that messaging can be confusing and overwhelming, leaving people to wonder what exactly it is or why they really need it. She wanted to clear that up and decided to create a space where people felt at home. Real public relations for real people. At Lena Rose, there are no gimmicks or empty promises of a magazine cover or television appearance. Charlotte prides herself on her honesty and her prospective and current clients praise her for it, allowing them to focus on their day-to-day and bigger picture growth while Charlotte earnestly guides them and shares their stories with the people who need it most. In this episode Charlotte &amp; I discuss:  Her upbringing in California Her family background What she invested her time in as a kid Some previous roles she held Why she started Lena Rose How she came up with the name And more!  Connect with Charlotte:  Linkedin: https://www.linkedin.com/in/charlotte-silverstein-58605643/ Instagram: https://www.instagram.com/charsilverstein/ Website: https://www.lenarosepr.com/ Don't forget to follow our Instagram for more content: https://www.instagram.com/jordanjmendoza/--- Send in a voice message: https://podcasters.spotify.com/pod/show/blazeyourowntrail/message

Prior to her career in public relations, Charlotte started her professional experience with Nordstrom, touching everything from HR, to sales, to floor design and publicity — connecting continually with the people around her. After working at agencies, Charlotte found herself missing that authentic collaboration and connection to the outside world. She knew that PR can be a really daunting investment, and that messaging can be confusing and overwhelming, leaving people to wonder what exactly it is or why they really need it. She wanted to clear that up and decided to create a space where people felt at home. Real public relations for real people. At Lena Rose, there are no gimmicks or empty promises of a magazine cover or television appearance. Charlotte prides herself on her honesty and her prospective and current clients praise her for it, allowing them to focus on their day-to-day and bigger picture growth while Charlotte earnestly guides them and shares their stories with the people who need it most. In this episode Charlotte &amp; I discuss: <ul> <li>Her upbringing in California</li> <li>Her family background</li> <li>What she invested her time in as a kid</li> <li>Some previous roles she held</li> <li>Why she started Lena Rose</li> <li>How she came up with the name</li> <li>And more!</li> </ul> Connect with Charlotte:  Linkedin: <a href="https://www.linkedin.com/in/charlotte-silverstein-58605643/" rel="nofollow" target="_blank">https://www.linkedin.com/in/charlotte-silverstein-58605643/</a> Instagram: <a href="https://www.instagram.com/charsilverstein/" rel="nofollow" target="_blank">https://www.instagram.com/charsilverstein/</a> Website: <a href="https://www.lenarosepr.com/" rel="nofollow" target="_blank">https://www.lenarosepr.com/</a> Don't forget to follow our Instagram for more content: <a href="https://www.instagram.com/jordanjmendoza/" rel="nofollow" target="_blank">https://www.instagram.com/jordanjmendoza/</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/blazeyourowntrail/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/blazeyourowntrail/message</a>

S:2 Episode 5: Creating Lena Rose With Charlotte Silverstein

Charlotte Silverstein is one of the most sought after publicists in Los Angeles, and has been taking the country by storm since the launch of her own firm Lena Rose PR. Charlotte represents athletes, celebrities, authors, influencers, and beyond. Her best and brightest strength? Nailing the pitch. You know when you write an email and you’re not quite sure how to sell your product, your client, or YOURSELF? Charlotte spills her secrets on building your brand, how to work out of bounds, and sticking the landing. Several Lena Rose PR clients have joined the AOS podcast, so it’s only fitting that we have the woman making it all happen here today! Follow on IG @charsilverstein Follow the Show! IG: @afterorangeslices Twitter: @bridgetcase_

Charlotte Silverstein is one of the most sought after publicists in Los Angeles, and has been taking the country by storm since the launch of her own firm Lena Rose PR. Charlotte represents athletes, celebrities, authors, influencers, and beyond. Her best and brightest strength? Nailing the pitch. You know when you write an email and you’re not quite sure how to sell your product, your client, or YOURSELF? Charlotte spills her secrets on building your brand, how to work out of bounds, and sticking the landing. Several Lena Rose PR clients have joined the AOS podcast, so it’s only fitting that we have the woman making it all happen here today! Follow on IG @charsilverstein Follow the Show! IG: <a href="https://www.instagram.com/afterorangeslices/" rel="nofollow" target="_blank">@afterorangeslices</a> Twitter: <a href="https://twitter.com/bridgetcase_" rel="nofollow" target="_blank">@bridgetcase_</a>

Perfect Pitch: Making Yourself Marketable with Publicist Charlotte Silverstein