Paris Buchanan's guest appearances

Paris Buchanan

Flip the Switch by EngageMint 

Bleav in Everything Ole Miss

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This College Leaders segment of Flip the Switch features Paris Buchanan, Assistant AD for Marketing and Fan Experience for Ole Miss Athletics. Through one football season with minimal crowds, Ole Miss realized not only how much they value their home field advantage, but how to connect with Rebel fans that aren’t viewing the games in person. Paris, David Millay and Katie Rudy dive into the data driving their digital activations, in-season changes and planning for future seasons.    Show Notes2:25  The “Home Team” virtual experience5:22   Balancing the in-person and virtual fan experiences6:33   Differentiating the Ole Miss brand7:52   Creating a social voice11:50   Turnkey tailgates and personalized game days with REVEL XP 14:27   Bringing “The Grove” inside16:20   What if money was no object…20:54   Sources of inspiration24:07   In-season data collection and reaction29:08   The brainstorm for 2022 football 35:46   The “bedroom to kitchen to sofa” experience—-Reach out to Paris via email or connect on LinkedIn or TwitterFor more info on topics covered this episode: New game plan for Ole Miss fansFootball Game Day Experiences | REVEL XPOle Miss Partners: FanMaker | Low6Ole Miss in-season concessions changes Carolina Panthers’ Mixed Reality PantherPlanning for next season? Check out some of these tools to lead more effective brainstorms: Impact Feasibility MatrixEp. 97: The Basics for Better BrainstormsConnect with Host, David Millay:Follow David Millay on TWITTER: https://twitter.com/DavidMillayConnect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/

This College Leaders segment of Flip the Switch features Paris Buchanan, Assistant AD for Marketing and Fan Experience for Ole Miss Athletics. Through one football season with minimal crowds, Ole Miss realized not only how much they value their home field advantage, but how to connect with Rebel fans that aren’t viewing the games in person. Paris, David Millay and Katie Rudy dive into the data driving their digital activations, in-season changes and planning for future seasons.     Show Notes2:25  The “Home Team” virtual experience5:22   Balancing the in-person and virtual fan experiences6:33   Differentiating the Ole Miss brand7:52   Creating a social voice11:50   Turnkey tailgates and personalized game days with REVEL XP 14:27   Bringing “The Grove” inside16:20   What if money was no object…20:54   Sources of inspiration24:07   In-season data collection and reaction29:08   The brainstorm for 2022 football 35:46   The “bedroom to kitchen to sofa” experience—-Reach out to Paris via <a href="mailto:parisb@olemiss.edu">email</a> or connect on <a href="https://www.linkedin.com/in/paris-buchanan-9338a736" rel="nofollow" target="_blank">LinkedIn</a> or <a href="http://@paris_buchanan" rel="nofollow" target="_blank">Twitter</a> For more info on topics covered this episode: <a href="https://www.hottytoddy.com/2021/12/23/new-game-plan-for-ole-miss-fans/" rel="nofollow" target="_blank">New game plan for Ole Miss fans</a><a href="https://www.olemissexperience.com/football-gameday-experiences" rel="nofollow" target="_blank">Football Game Day Experiences</a> | <a href="https://revelxp.com/" rel="nofollow" target="_blank">REVEL XP</a> Ole Miss Partners: <a href="https://fanmaker.com/" rel="nofollow" target="_blank">FanMaker</a> | <a href="https://www.low6.com/" rel="nofollow" target="_blank">Low6</a><a href="http://olemissgameday.com/football/vaught-concession-enhancements/" rel="nofollow" target="_blank">Ole Miss in-season concessions changes </a><a href="https://www.youtube.com/watch?v=_XhgfnwVTts" rel="nofollow" target="_blank">Carolina Panthers’ Mixed Reality Panther</a> Planning for next season? Check out some of these tools to lead more effective brainstorms: <a href="https://engagemintpartners.com/impact-feasibility-matrix/" rel="nofollow" target="_blank">Impact Feasibility Matrix</a><a href="https://engagemintpartners.com/the-basics-for-better-brainstorms/" rel="nofollow" target="_blank">Ep. 97: The Basics for Better Brainstorms</a>Connect with Host, David Millay: Follow David Millay on TWITTER: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkx0M2kwM1NfSWJmR2g3a1ZpZlNkNE10dWdVUXxBQ3Jtc0trWi1zRDlTc3Y4WlBZc18zdkFjLTdwblNRVEFMOW5nMXE1MDBnY2poT2toTVNkdzl0LU5JOGNyT0xFQW1HdTRQZTRJeGZCVFdYNmM2dzNFTF9OSy1QaGU5TWRGMk1JcDFSMWNINEkzNWY0Qm1hdDktYw&amp;q=https%3A%2F%2Ftwitter.com%2FDavidMillay&amp;v=rbQg7O0H4Ek" rel="nofollow" target="_blank">https://twitter.com/DavidMillay</a> Connect w/ David Millay on LINKEDIN: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVFfVnk4NkVGOTEzS3N0bXRqaE9iYURWVS03Z3xBQ3Jtc0tsdjNoazczdi1ra2VoOWVUNkZkanpxYzZvMlNBQU5jSXdTZm5YQXBqTW5BQVlwd3pDeklVZjFYZXpGTnU2OXBoZ3k3enFKYVlKa0tHaEI3ZDJNTWUzUWhkMl9XM3lRdjJTYkx5eU1VSTMxaUN5NzFQdw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdavidmillay%2F&amp;v=rbQg7O0H4Ek" rel="nofollow" target="_blank">https://www.linkedin.com/in/davidmillay/</a>

College Leaders | Leveraging Real-Time Data to Enhance Fan Experiences w/ Paris Buchanan

Jordan Dollenger sits down with Assistant Athletics Director for Marketing and Fan Experience Paris Buchanan to discuss how Ole Miss is gearing up for the fall and what fans can expect, the explosion of our presence on social media, what goes into creating the "Are You Ready?" hype videos and so much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Dollenger sits down with Assistant Athletics Director for Marketing and Fan Experience <a href="https://twitter.com/paris_buchanan" rel="nofollow" target="_blank">Paris Buchanan</a> to discuss how Ole Miss is gearing up for the fall and what fans can expect, the explosion of our presence on social media, what goes into creating the "Are You Ready?" hype videos and so much more.See Privacy Policy at <a href="https://art19.com/privacy" rel="nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.