Dan Gipple's guest appearances

Dan Gipple

Green Add Venture

Let's Talk Loyalty

Julie Smith

Chris Arnold

Sarah Richardson

Daniel McCarthy

Paul Davies

Shirley King

Peter Fader

David Cox

Bryan Pearson

Paul Miller

Ashish Sinha

Sanjeev Nichani

Raymond Rewards

Leanne Papaioannou

Mike Atkin

OwlTail

Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare cases such as "Bella Mossa" in Italy, the programme is drive social change and sustainable behaviour.  In this episode, Dan Gipple, founder of Better Points, together with Marco Amadori of the City of Bologna Public Transport Authority, created a unique programme to incentivise residents of Bologna to cycle, walk and use public transport instead of driving - and with remarkable results. This loyalty programme was even featured by the BBC in their "World Hacks" series! We discuss human behaviour, the psychology of consumer loyalty and some ways in which programmes can be funded when the objectives are non- commercial. Show Notes: BBC News - Clip featuring the city of Bologna's loyalty programme.  Bella Mossa - Using Rewards to incentivise citizens of Bologna to drive less frequently, Dan Gipple. Better Points Platform. 

Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare cases such as "Bella Mossa" in Italy, the programme is drive social change and sustainable behaviour.  In this episode, <a href="https://www.linkedin.com/in/danielgipple/" rel="nofollow" target="_blank">Dan Gipple</a>, founder of Better Points, together with <a href="http://www.srmbologna.it/?page_id=2443" rel="nofollow" target="_blank">Marco Amadori</a> of the City of Bologna Public Transport Authority, created a unique programme to incentivise residents of Bologna to cycle, walk and use public transport instead of driving - and with remarkable results. This loyalty programme was even featured by the <a href="https://www.youtube.com/watch?v=_xGDS7EEPOk&amp;feature=emb_logo" rel="nofollow" target="_blank">BBC</a> in their "World Hacks" series! We discuss human behaviour, the psychology of consumer loyalty and some ways in which programmes can be funded when the objectives are non- commercial. Show Notes: <a href="https://www.youtube.com/watch?v=_xGDS7EEPOk&amp;feature=emb_logo" rel="nofollow" target="_blank">BBC News</a> - Clip featuring the city of Bologna's loyalty programme.  <a href="https://www.youtube.com/watch?v=_xGDS7EEPOk&amp;feature=emb_logo" rel="nofollow" target="_blank">Bella Mossa</a> - Using Rewards to incentivise citizens of Bologna to drive less frequently, <a href="https://www.linkedin.com/in/danielgipple/" rel="nofollow" target="_blank">Dan Gipple</a>. <a href="https://www.betterpoints.ltd/" rel="nofollow" target="_blank">Better Points Platform. </a>

#23: Dan Gipple on Leveraging Loyalty Psychology to Drive Social Change.

Dan Gipple is the founder of BetterPoints, a behaviour change technology company that provides a software platform which enables their clients to motivate people, focussing on sustainability, the environment and more. Put simply, their aim is to challenge people to do better.Highlights:  How evidential, trackable change is effective in motivating people How BetterPoints created early traction by targeting the audience that needs your solution the most How finding a like minded, complimentary partner is more beneficial than working alone The importance of building a team to fit your culture, and how this is reflected in successful investment  Useful links:BetterPointsGreen Angel SyndicateTime stamp:[01:09] An introduction to Dan Gipple and BetterPoints[02:55] The career path that lead him to BetterPoints[07:16] Educating people as an effective way of motivation[08:05] Creating a currency within BetterPoints[08:30] What makes BetterPoints different and more effective than other campaigns?[10:50] Dan’s moment of realisation when seeing results in the market[12:42] Advice on turning a vision into a successful campaign with traction[15:00] Approaching the investment market[16:30] Finding a complimentary partner and building a team[20:10] Making sacrifices in order to take a leap of faith and do good[23:28] Where does Dan see BetterPoints in 10 years?For more information go to Green Add VentureThis episode is hosted by Jake Woodhouse - connect with Jake on Linkedin or TwitterThis episode is produced by Woon Tan of Podcast Publishing

Dan Gipple is the founder of BetterPoints, a behaviour change technology company that provides a software platform which enables their clients to motivate people, focussing on sustainability, the environment and more. Put simply, their aim is to challenge people to do better. Highlights: <ul> <li>How evidential, trackable change is effective in motivating people</li> <li>How BetterPoints created early traction by targeting the audience that needs your solution the most</li> <li>How finding a like minded, complimentary partner is more beneficial than working alone</li> <li>The importance of building a team to fit your culture, and how this is reflected in successful investment </li> </ul>Useful links:<a href="https://www.betterpoints.ltd/" rel="nofollow" target="_blank">BetterPoints</a><a href="https://greenangelsyndicate.com/" rel="nofollow" target="_blank">Green Angel Syndicate</a> Time stamp: [01:09] An introduction to Dan Gipple and BetterPoints [02:55] The career path that lead him to BetterPoints [07:16] Educating people as an effective way of motivation [08:05] Creating a currency within BetterPoints [08:30] What makes BetterPoints different and more effective than other campaigns? [10:50] Dan’s moment of realisation when seeing results in the market [12:42] Advice on turning a vision into a successful campaign with traction [15:00] Approaching the investment market [16:30] Finding a complimentary partner and building a team [20:10] Making sacrifices in order to take a leap of faith and do good [23:28] Where does Dan see BetterPoints in 10 years? For more information go to <a href="https://greenaddventure.com/" rel="nofollow" target="_blank">Green Add Venture</a> This episode is hosted by Jake Woodhouse - connect with Jake on <a href="https://uk.linkedin.com/in/jakewoodhouse" rel="nofollow" target="_blank">Linkedin</a> or <a href="https://twitter.com/jakewoodhous" rel="nofollow" target="_blank">Twitter</a> This episode is produced by Woon Tan of <a href="http://podcastpublishing.help/" rel="nofollow" target="_blank">Podcast Publishing</a>

12: Dan Gipple - BetterPoints - Behaviour Change Tech For Sustainability