Alex Tomic's guest appearances

Alex Tomic

So You Want to Start a Business with Ingrid Thompson

The First Step Podcast with Nerissa Chaux

BEAUTE BY ABIC

Nik Mirkovic

Kayla Houlihan

Ingrid Thompson

Suzanne Paulinski

Jessica Freeman

Sarah Thompson

Megan Lyons

Howard Murad

Rebecca Miller

Emily Soccorsy

Justin Foster

Emma Hobson

Kelly George

Kelly Roach

Ronsley Vaz

OwlTail

Childhood friends and Hismile Co-Founders, Alex Tomic (27) and Nik Mirkovic (26), identified teeth whitening as their focus when, in their late teens, they noticed a common theme around bad teeth whitening experiences. Now, seven years on, having been profiled by the likes of Forbes and Smart Company, Nik &amp; Alex have placed a precedent on the importance of innovation and R&amp;D. Nik &amp; Alex continue to challenge the status quo of the oral care and whitening industries, culminating in the relocation to Hismile’s new, 2500sqm space in Burleigh Heads, equipped with an in-house Research Centre. Todays conversation is filled with practical advice from startup to scale-up, research and development all the way through to brand and influencer strategy. You'll fine more about HiSmile and the guys over on the gram @nikmirkovic and @alextomic1 Making todays episode possible is #BeautePartner Venus Concept Australia. Get in touch with the team by visiting www.venusconcept.com/AU to learn more. Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie--- Send in a voice message: https://podcasters.spotify.com/pod/show/beautebyabic/message

Childhood friends and <a href="https://hismileteeth.com/" rel="nofollow" target="_blank">Hismile</a> Co-Founders, Alex Tomic (27) and Nik Mirkovic (26), identified teeth whitening as their focus when, in their late teens, they noticed a common theme around bad teeth whitening experiences. Now, seven years on, having been profiled by the likes of Forbes and Smart Company, Nik &amp; Alex have placed a precedent on the importance of innovation and R&amp;D. Nik &amp; Alex continue to challenge the status quo of the oral care and whitening industries, culminating in the relocation to <a href="https://hismileteeth.com/" rel="nofollow" target="_blank">Hismile’s</a> new, 2500sqm space in Burleigh Heads, equipped with an in-house Research Centre. Todays conversation is filled with practical advice from startup to scale-up, research and development all the way through to brand and influencer strategy. You'll fine more about HiSmile and the guys over on the gram <a href="https://instagram.com/nikmirkovic" rel="nofollow" target="_blank">@nikmirkovic</a> and <a href="https://www.instagram.com/alextomic1/" rel="nofollow" target="_blank">@alextomic1</a> Making todays episode possible is #BeautePartner <a href="//www.venusconcept.com/AU" rel="nofollow" target="_blank">Venus Concept Australia</a>. Get in touch with the team by visiting <a href="http://www.venusconcept.com/AU" rel="noopener noreferrer nofollow" target="_blank">www.venusconcept.com/AU</a> to learn more. Don't forget to join our online <a href="https://www.facebook.com/groups/beauteindustrie" rel="nofollow" target="_blank">Facebook community </a>where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter <a href="https://www.beauteindustrie.com/" rel="nofollow" target="_blank">here</a>. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is <a href="https://instagram.com/tamarareidbeaute" rel="nofollow" target="_blank">@tamarareidbeaute</a> and we're at <a href="https://instagram.com/beauteindustrie" rel="nofollow" target="_blank">@beauteindustrie</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/beautebyabic/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/beautebyabic/message</a>

182: Teeth to $10Million with Nik Mirkovic & Alex Tomic, Co-Founders & Directors of Hismile

One of the definitions of entrepreneur that I heard recently and really like is: "Where once there was nothing, there now is something. The entrepreneur is the person who makes some thing where previously there was nothing" This episode is all about entrepreneurship by this definition. Nik Mirkovic and Alex Tomic were just 2 blokes in south east Queensland. They looked for an idea for a business and they grew it into a $40million + business n just 3 years. Where there was nothing .... and now there is Hi Smile! Theirs is a terrific story. One day it would be great to have one or both of them on my podcast. Meanwhile, here is my version of their start up story. If you want to read the full transcript it is over on my blog at  www.healthynumbers.com.au If you would like an excerpt of my soon to be released book you can go to www.SoYouWanttoStartaBusiness.com.au and leave your email and we'll send you a copy immediately. Thanks for listening.

One of the definitions of entrepreneur that I heard recently and really like is: "Where once there was nothing, there now is something. The entrepreneur is the person who makes some thing where previously there was nothing" This episode is all about entrepreneurship by this definition. Nik Mirkovic and Alex Tomic were just 2 blokes in south east Queensland. They looked for an idea for a business and they grew it into a $40million + business n just 3 years. Where there was nothing .... and now there is Hi Smile! Theirs is a terrific story. One day it would be great to have one or both of them on my podcast. Meanwhile, here is my version of their start up story. If you want to read the full transcript it is over on my blog at <a href="http://healthynumbers.com.au/journal_blog/lets-meet-hismiles-nik-mirkovic-alex-tomic/" rel="nofollow" target="_blank"> www.healthynumbers.com.au</a> If you would like an excerpt of my soon to be released book you can go to <a href="http://www.SoYouWanttoStartaBusiness.com.au" rel="nofollow" target="_blank">www.SoYouWanttoStartaBusiness.com.au</a> and leave your email and we'll send you a copy immediately. Thanks for listening.

43 Nik Mirkovic and Alex Tomic Founders of HiSmile

Starting their business two years ago from the humble setting of their families dining room table and with only $20k in their pockets, these guys have grown to become the largest DIY teeth whiting brand in the world.  Nik Mirkovic is a co-founder of multi-million-dollar e-tailer, HiSmile (www.hismileteeth.com), Australia’s leading DIY teeth whitening brand. Nik started the business with co-founder and best mate, Alex Tomic straight out of school, and after only two years in market the duo have taken on the globe with their teeth whitening sensation.    Nik has a very strong entrepreneurial sense and spends his time analysing and observing the world around him. This intuitiveness and curiosity, especially in the digital and social media realm has been the driving force behind the success of HiSmile today, with Nik always ensuring the business is one step ahead of the latest changes and advancements. Alex Tomic’s entrepreneurial streak took off when he grew bored of his university studies just six months into a Commerce degree and at just 19 years old. Alex went on to channel his passion for entrepreneurialism and found a gap in the market where he believed the teeth whitening industry was a prime target for disruption.  Much like his co-founder, Alex observed and analysed the market and used his social media acumen to launch HiSmile in 2015, sending half of the first batch of product to social media influencers. Two years on, the business attracts lucrative partnerships with high-end celebrities and influencers across the world and social media today continues to be the number one driver of sales for the business. Through social media their business has reached all corners of the world, with over 1 million Facebook followers, half a million Instagram followers, and many more on Twitter, Snapchat and Music.ly.  Chances are you’ve see HiSmile while flicking through your social media feeds.  If you’re a fan of HiSmile like me, you’re in good company.  A flick through social media shows actors, musician, TV stars and even Kylie Jenner are into HiSmile.  Nik &amp; Alex’s insight into building a business through social media is absolute gold and their pragmatic approach to business is refreshing.  Trust me after you hear this podcast, you’ll be reassessing how your business uses social media.  Whether you’re a small start-up looking to get in front of new customers or a well-established business wanting to get more out of social media, there are nuggets of gold scattered for you throughout the next hour or so. After you listen to this episode, please share it with your friends and others you like because you’ll be doing them a massive favour too.   Join the HiSmile movement: Website: https://hismileteeth.com/ Facebook: www.facebook.com/hismileteeth Instagram: www.instagram.com/hismileteeth Snapchat: hismileteeth YouTube: www.youtube.com/hismilechannel Musical.ly: hismileteeth   Show Notes  How HiSmile is a movement, not just a business 3:14 Nik Mirkovic and Alex Tomic chat about how they’re building their empire via social media 4:50 Why social infuencers are important and Nik &amp; Alex’s tips on how you can successfully incorporate them into your business 5:35 Landing one of the most powerful social media influencers globally - Kylie Jenner 8:06 What was the biggest surprise Nik and Alex learnt through social? 14:06 Thoughts on creating and maintaining a positive and thriving company culture 19:50 Nik &amp; Alex reveal the “secret sauce“ for the recipe to social media success 27:52 HiSmile’s worst ever social campaign and what you can learn from it 33:43 HiSmile’s most successful post &amp; how Nike has replicated that success 36:35 Outsource or keep digital marketing in house? 38:53 Nik’s opinion on social media platforms that all businesses regardless of industry, should be using 41:00 How HiSmile is going to become a billion dollar company in 2 years 45:36 How do Nik &amp; Alex maintain their thriving partnership? The answer is mind blowing: 46:55 Lessons learnt from day 1:01 The last photo Nik &amp; Alex took on their phones 1:11 If they only spent 2 hours a week on their business, this is what Nik &amp; Alex would do 1:12 How can every business build a loyal following? 1:13 See omnystudio.com/listener for privacy information.

Starting their business two years ago from the humble setting of their families dining room table and with only $20k in their pockets, these guys have grown to become the largest DIY teeth whiting brand in the world.  Nik Mirkovic is a co-founder of multi-million-dollar e-tailer, HiSmile (<a href="http://www.hismileteeth.com/" rel="nofollow" target="_blank">www.hismileteeth.com</a>), Australia’s leading DIY teeth whitening brand. Nik started the business with co-founder and best mate, Alex Tomic straight out of school, and after only two years in market the duo have taken on the globe with their teeth whitening sensation.   Nik has a very strong entrepreneurial sense and spends his time analysing and observing the world around him. This intuitiveness and curiosity, especially in the digital and social media realm has been the driving force behind the success of HiSmile today, with Nik always ensuring the business is one step ahead of the latest changes and advancements. Alex Tomic’s entrepreneurial streak took off when he grew bored of his university studies just six months into a Commerce degree and at just 19 years old. Alex went on to channel his passion for entrepreneurialism and found a gap in the market where he believed the teeth whitening industry was a prime target for disruption. Much like his co-founder, Alex observed and analysed the market and used his social media acumen to launch HiSmile in 2015, sending half of the first batch of product to social media influencers. Two years on, the business attracts lucrative partnerships with high-end celebrities and influencers across the world and social media today continues to be the number one driver of sales for the business. Through social media their business has reached all corners of the world, with over 1 million Facebook followers, half a million Instagram followers, and many more on Twitter, Snapchat and <a href="http://Music.ly" rel="nofollow" target="_blank">Music.ly</a>.  Chances are you’ve see HiSmile while flicking through your social media feeds.  If you’re a fan of HiSmile like me, you’re in good company.  A flick through social media shows actors, musician, TV stars and even Kylie Jenner are into HiSmile.  Nik &amp; Alex’s insight into building a business through social media is absolute gold and their pragmatic approach to business is refreshing.  Trust me after you hear this podcast, you’ll be reassessing how your business uses social media.  Whether you’re a small start-up looking to get in front of new customers or a well-established business wanting to get more out of social media, there are nuggets of gold scattered for you throughout the next hour or so. After you listen to this episode, please share it with your friends and others you like because you’ll be doing them a massive favour too. Join the HiSmile movement: Website: <a href="https://hismileteeth.com/" rel="nofollow" target="_blank">https://hismileteeth.com/</a> Facebook: <a href="http://www.facebook.com/hismileteeth" rel="nofollow" target="_blank">www.facebook.com/hismileteeth</a> Instagram: <a href="http://www.instagram.com/hismileteeth" rel="nofollow" target="_blank">www.instagram.com/hismileteeth</a> Snapchat: hismileteeth YouTube: <a href="http://www.youtube.com/hismilechannel" rel="nofollow" target="_blank">www.youtube.com/hismilechannel</a> <a href="http://Musical.ly" rel="nofollow" target="_blank">Musical.ly</a>: hismileteeth Show Notes <ul> <li>How HiSmile is a movement, not just a business 3:14</li> <li>Nik Mirkovic and Alex Tomic chat about how they’re building their empire via social media 4:50</li> <li>Why social infuencers are important and Nik &amp; Alex’s tips on how you can successfully incorporate them into your business 5:35</li> <li>Landing one of the most powerful social media influencers globally - Kylie Jenner 8:06</li> <li>What was the biggest surprise Nik and Alex learnt through social? 14:06</li> <li>Thoughts on creating and maintaining a positive and thriving company culture 19:50</li> <li>Nik &amp; Alex reveal the “secret sauce“ for the recipe to social media success 27:52</li> <li>HiSmile’s worst ever social campaign and what you can learn from it 33:43</li> <li>HiSmile’s most successful post &amp; how Nike has replicated that success 36:35</li> <li>Outsource or keep digital marketing in house? 38:53</li> <li>Nik’s opinion on social media platforms that all businesses regardless of industry, should be using 41:00</li> <li>How HiSmile is going to become a billion dollar company in 2 years 45:36</li> <li>How do Nik &amp; Alex maintain their thriving partnership? The answer is mind blowing: 46:55</li> <li>Lessons learnt from day 1:01</li> <li>The last photo Nik &amp; Alex took on their phones 1:11</li> <li>If they only spent 2 hours a week on their business, this is what Nik &amp; Alex would do 1:12</li> <li>How can every business build a loyal following? 1:13</li> </ul>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Building an Empire through Social Media with HiSmile founders Nik Mirkovic & Alex Tomic