Stephen G. Pope's guest appearances

Stephen G. Pope

Leveraging Thought Leadership

The Storytelling Lab

Marketing Bound: For New B2B Marketers

WordPress Unleashed

On Another Track

Marketing:Unboxed

Distribution First

Ivan Misner

Michael F. Schein

Jeff Gothelf

Michael Bungay Stanier

David Burkus

Ken Blanchard

Tom Peters

Jonathan Keyser

David Katz

David Komlos

David Benjamin

Niko Canner

Tom Schwab

Mark Goulston

Charlene Li

OwlTail

In this episode, Justin chats with Stephen G. Pope, a video production expert who helps people create and automate high-quality video content at scale.Stephen shares his approach to creating video content that converts viewers into clients, whether you're just getting started or looking to scale up your content creation efforts. He also discusses the challenges of distributing video content across multiple channels and the importance of automation in streamlining the process.Justin and Stephen touch on the benefits of video content in building personal and business brands, the barriers to entry for creating original video content, and the essential tech tools for automating and optimizing your video production workflow.Whether you're a solopreneur looking to level up your content game or a marketer trying to scale your operation, this episode is packed with insights and practical tips for creating and distributing high-quality video content that resonates with your audience.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin chats with Stephen G. Pope, a video production expert who helps people create and automate high-quality video content at scale.Stephen shares his approach to creating video content that converts viewers into clients, whether you're just getting started or looking to scale up your content creation efforts. He also discusses the challenges of distributing video content across multiple channels and the importance of automation in streamlining the process.Justin and Stephen touch on the benefits of video content in building personal and business brands, the barriers to entry for creating original video content, and the essential tech tools for automating and optimizing your video production workflow.Whether you're a solopreneur looking to level up your content game or a marketer trying to scale your operation, this episode is packed with insights and practical tips for creating and distributing high-quality video content that resonates with your audience.LinkedIn: <a href="https://www.linkedin.com/in/justincsimon/" rel="noopener noreferrer nofollow" target="_blank">@justincsimon</a>Twitter <a href="https://twitter.com/justincsimon" rel="noopener noreferrer nofollow" target="_blank">@justincsimon</a>Email: hello@justinsimon.coThanks to my friends at <a href="https://www.hatch.fm/" rel="noopener noreferrer nofollow" target="_blank">hatch.fm</a> for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit <a href="https://www.hatch.fm/" rel="noopener noreferrer nofollow" target="_blank">hatch.fm</a> to learn more.

Is It Time To Go All In on Video? A 2023 Update With Stephen G. Pope

After Stephen sold the tech company he grew to 2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social. Now, Stephen G. Pope is the founder and CEO of SGP Labs, a marketing strategy and media company that helps entrepreneurs grow fast by avoiding all the trial and error. On this episode of The Storytelling Lab, Stephen explains how to keep your social media strategy simple and sustainable so you can efficiently grow your reach, even as a one-person team! Hosted on Acast. See acast.com/privacy for more information.

After Stephen sold the tech company he grew to 2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social. Now, Stephen G. Pope is the founder and CEO of SGP Labs, a marketing strategy and media company that helps entrepreneurs grow fast by avoiding all the trial and error. On this episode of The Storytelling Lab, Stephen explains how to keep your social media strategy simple and sustainable so you can efficiently grow your reach, even as a one-person team! Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Making Your Social Media Easier with Stephen G. Pope

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder &amp; CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder &amp; CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

The Power Of Video | Stephen G. Pope

Stephen G. Pope is the Founder &amp; CEO of SGP Labs and he helps entrepreneurs generate more revenue by leveraging online marketing and video content strategies.He used to be an engineer and that has served him well when it comes to creating content at scale. Stephen has found a way to automate nearly 90% of his content creation and, if you saw it in action, it would blow your mind. He's also killing it on TikTok as a marketer- and he doesn't have to dance. We talk about:Why TikTok works for businesses and marketers and why you should have a presence there. Psychology and why people stop to check out your content or keep scrolling. Automation - especially when it comes to contentHere are some highlights from our conversation with timestamps if you want to jump ahead.9:37 - Automating your content creation and distribution: Stephen has automated nearly 90% of his content creation and has built a community where he shares how he's done this with people interested in learning and applying it to their own content.12:30 - Should you hire an editor to help 14:40 - Where you distribute and where you're active are two different things20:41 - Connecting the dots and paying attention to the little details24:24 - The importance of staying focused on growing one thing at a time.26:32 - You don't have to keep coming up with new things. It's OK to repeat yourself28:58 - Listen to what people are asking about including your prospects you speak with, customers, and a gold mine is in the discussions happening in communities and groups.35:25 - People are addicted to 'how-to' videos and content and a lot of the time the biggest roadblock for people is themselves. 38:34 - The best way to get started. 42:02 - Why content creation is easier for new companies versus companies who have been around for a while.----------------------Where to find Stephen: LinkedIn, TikTok, Twitter, SGP Labs, Digital Masters Community Where to find Travis: LinkedIn, Twitter, RainierDigital

Stephen G. Pope is the Founder &amp; CEO of SGP Labs and he helps entrepreneurs generate more revenue by leveraging online marketing and video content strategies. He used to be an engineer and that has served him well when it comes to creating content at scale. Stephen has found a way to automate nearly 90% of his content creation and, if you saw it in action, it would blow your mind. He's also killing it on <a href="https://www.tiktok.com/@stephengpope" rel="nofollow" target="_blank">TikTok</a> as a marketer- and he doesn't have to dance.  We talk about: <ul><li>Why TikTok works for businesses and marketers and why you should have a presence there. </li><li>Psychology and why people stop to check out your content or keep scrolling. </li><li>Automation - especially when it comes to content</li></ul>Here are some highlights from our conversation with timestamps if you want to jump ahead.9:37 - Automating your content creation and distribution: Stephen has automated nearly 90% of his content creation and has <a href="https://community.sgplabs.com/" rel="nofollow" target="_blank">built a community</a> where he shares how he's done this with people interested in learning and applying it to their own content. 12:30 - Should you hire an editor to help  14:40 - Where you distribute and where you're active are two different things 20:41 - Connecting the dots and paying attention to the little details 24:24 - The importance of staying focused on growing one thing at a time. 26:32 - You don't have to keep coming up with new things. It's OK to repeat yourself 28:58 - Listen to what people are asking about including your prospects you speak with, customers, and a gold mine is in the discussions happening in communities and groups. 35:25 - People are addicted to 'how-to' videos and content and a lot of the time the biggest roadblock for people is themselves.  38:34 - The best way to get started.  42:02 - Why content creation is easier for new companies versus companies who have been around for a while. ---------------------- Where to find Stephen: <a href="https://www.linkedin.com/in/stephengregorypope/" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://www.tiktok.com/@stephengpope" rel="nofollow" target="_blank">TikTok</a>, <a href="https://twitter.com/StephenGPope" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.sgplabs.com/" rel="nofollow" target="_blank">SGP Labs</a>, <a href="https://community.sgplabs.com/" rel="nofollow" target="_blank">Digital Masters Community</a> Where to find Travis: <a href="https://www.linkedin.com/in/travisscott24/" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://twitter.com/509marketer" rel="nofollow" target="_blank">Twitter</a>, <a href="https://rainierdigital.com/" rel="nofollow" target="_blank">RainierDigital</a>

Content Creation at Scale with Stephen G. Pope

Today’s guest is Stephen G. Pope the founder and CEO of SGP Labs a creative marketing, media, and technology company with the goal of helping others grow their business faster. Creating video is as easy as hitting the record button, but once that is done what do you do with it?  Stephen shares the importance of having a solid process in place that makes for an easy workflow for everyone involved in it. Stephen talks about how you can take existing video content such as zoom calls and repurposes them into shorter video clips for social media, transcribe them for consumption on your website, and even convert them into other blog posts to create a deep pool of content suitable for any platform. If you are thinking about adding video to your thought leadership arsenal or already have video sitting on a drive somewhere this episode is just what you need to turn that unused potential into a new content library! Three Key Takeaways:  When creating thought leadership videos you should be mindful to highlight what your company is doing and what value you bring to the table. Thought leadership videos are a great way for people to meet you and remember your name. Don’t let a thought leadership video stay in that one format.  Reuse it in smaller clips, transcripts, or slide decks. 

Today’s guest is <a href="https://www.linkedin.com/in/stephengregorypope/" rel="noopener nofollow" target="_blank">Stephen G. Pope</a> the founder and CEO of <a href="https://sgplabs.com/" rel="noopener nofollow" target="_blank">SGP Labs</a> a creative marketing, media, and technology company with the goal of helping others grow their business faster. Creating video is as easy as hitting the record button, but once that is done what do you do with it?  Stephen shares the importance of having a solid process in place that makes for an easy workflow for everyone involved in it. Stephen talks about how you can take existing video content such as zoom calls and repurposes them into shorter video clips for social media, transcribe them for consumption on your website, and even convert them into other blog posts to create a deep pool of content suitable for any platform. If you are thinking about adding video to your thought leadership arsenal or already have video sitting on a drive somewhere this episode is just what you need to turn that unused potential into a new content library! Three Key Takeaways: <ul> <li>When creating thought leadership videos you should be mindful to highlight what your company is doing and what value you bring to the table.</li> <li>Thought leadership videos are a great way for people to meet you and remember your name.</li> <li>Don’t let a thought leadership video stay in that one format.  Reuse it in smaller clips, transcripts, or slide decks.</li> </ul>