Duncan Gledhill's guest appearances

Duncan Gledhill

The Next 100 Days Podcast

Digital Rapport®

The Inbound Social

Michael Bungay Stanier

Phil Jones

Casanova Brooks

Duncan Wardle

Robert Wright

Mike Morrison

Dan Wells

Jason Van Orden

Meryl Johnston

John Davidson

Adam Witty

Mary Shores

Chris Martin

Anthony Evans

Peter Osborne

OwlTail

In episode 30 of the Digital Rapport®  podcast, we have Duncan Gledhill the Founder of Emailmovers. Duncan has been in email marketing for as long as he can remember - "there must have been a time before email, I think originally I wanted to be a truck driver in America after watching Convoy but that never happened, maybe one day."  In 2003, Duncan founded Emailmovers, the UK's leading full-service Email Marketing agency. Having worked on several hundred campaigns for hundreds of clients directly over the last 16 years, his focus now is on providing global, bespoke B2B email data that is both accurate and compliant.  "It is tough and don't let anyone tell you any different. In email, we are always up against so much change. Just in the last few years alone, we have seen the emergence of technological filters that use artificial intelligence (smart computing) to identify and filter sales and marketing messages through to regulatory changes like the DPA 2018 otherwise known as the GDPR, turn our industry almost on its head."  His message right now is that relevancy has become "KING".  "We must be relevant or we die. This means that we must put the effort into understanding our target audience and know what they find relevant and why. If we can do this well then everything else will fall in to place from IP reputation to conversion rate. If we do it badly then everything else will suffer. Focus what resources you have, on being relevant to your audience.  If you are having real issues with your Email Marketing then no matter how big or small your company is, go right back to basics. Ask your clients why they buy from you and specifically, what problem did you solve? Then take these pain points and put them in an email to a "lookalike" prospect, send the email and wait for engagement. If you don't get engagement then change the wording of your email and go again to a different lookalike prospect.  Only when you starting getting engagement should you start thinking about scale." Join me as I speak to Duncan about email marketing, artificial intelligence (clever computing) and how we can build rapport with our audience by understanding them and providing solutions by helping them solve problems that are relevant to their needs.  Website: http://www.emailmovers.com  Social Media: https://www.linkedin.com/in/emailguy/ Jatinder Palaha  - https://www.jatinderpalaha.com Digital Rapport® Podcast - https://www.digital-rapport.com

In episode 30 of the Digital Rapport®  podcast, we have Duncan Gledhill the Founder of Emailmovers. Duncan has been in email marketing for as long as he can remember - "there must have been a time before email, I think originally I wanted to be a truck driver in America after watching Convoy but that never happened, maybe one day."  In 2003, Duncan founded Emailmovers, the UK's leading full-service Email Marketing agency. Having worked on several hundred campaigns for hundreds of clients directly over the last 16 years, his focus now is on providing global, bespoke B2B email data that is both accurate and compliant.  "It is tough and don't let anyone tell you any different. In email, we are always up against so much change. Just in the last few years alone, we have seen the emergence of technological filters that use artificial intelligence (smart computing) to identify and filter sales and marketing messages through to regulatory changes like the DPA 2018 otherwise known as the GDPR, turn our industry almost on its head."  His message right now is that relevancy has become "KING".  "We must be relevant or we die. This means that we must put the effort into understanding our target audience and know what they find relevant and why. If we can do this well then everything else will fall in to place from IP reputation to conversion rate. If we do it badly then everything else will suffer. Focus what resources you have, on being relevant to your audience.  If you are having real issues with your Email Marketing then no matter how big or small your company is, go right back to basics. Ask your clients why they buy from you and specifically, what problem did you solve? Then take these pain points and put them in an email to a "lookalike" prospect, send the email and wait for engagement. If you don't get engagement then change the wording of your email and go again to a different lookalike prospect.  Only when you starting getting engagement should you start thinking about scale." Join me as I speak to Duncan about email marketing, artificial intelligence (clever computing) and how we can build rapport with our audience by understanding them and providing solutions by helping them solve problems that are relevant to their needs.  Website: <a href="http://www.emailmovers.com" rel="nofollow" target="_blank">http://www.emailmovers.com</a> Social Media: <a href="https://www.linkedin.com/in/emailguy/" rel="nofollow" target="_blank">https://www.linkedin.com/in/emailguy/</a> Jatinder Palaha  - <a href="https://www.jatinderpalaha.com" rel="nofollow" target="_blank">https://www.jatinderpalaha.com</a> Digital Rapport® Podcast - <a href="http://www.digital-rapport.com" rel="nofollow" target="_blank">https://www.digital-rapport.com</a>

30 - Email Marketing - Your Message Relevancy Is "KING" with Duncan Gledhill

How essential is data in today's world? What’s the best way to stand out in a prospect’s busy inbox? And how can you futureproof your database for effective growth today?   This week we are joined by Duncan Gledhill, from Email Movers. Discussing the importance of data organisation and management, and how a detailed email strategy can turn cold prospects into healthy growth for you and your business.   The Inbound Social is the practical, no-nonsense podcast, sharing the latest inbound and digital marketing advice to get you closer to your business goals. Together with marketing experts, we discuss the definition of attracting, engaging and delighting customers in today's industry. 

How essential is data in today's world? What’s the best way to stand out in a prospect’s busy inbox? And how can you futureproof your database for effective growth today? This week we are joined by Duncan Gledhill, from Email Movers. Discussing the importance of data organisation and management, and how a detailed email strategy can turn cold prospects into healthy growth for you and your business. The Inbound Social is the practical, no-nonsense podcast, sharing the latest inbound and digital marketing advice to get you closer to your business goals. Together with marketing experts, we discuss the definition of attracting, engaging and delighting customers in today's industry.

08 - Email Marketing with Duncan Gledhill

Kevin and Graham discuss the way you can enhance your CRM database with more complete information. We talk to Duncan Gledhill about his tool Contact Enhance.Duncan Gledhill co-founded a company called Emailmovers in 2003, which went onto become one of the UK’s leading email marketing agencies. In 2015, Duncan ran a survey with 11,000 customers that he had worked with.He asked them what their biggest challenge was when it came to segmenting their data? 	Time was a huge issue for them.Duncan started working on Contact Enhance. It programmatically enhances their data. This means customers do not have to waste time doing in manually.Duncan read Ryan Levesque’s book Ask, to help him craft the right question on his survey.https://www.amazon.co.uk/d/Books/Ask-Counterintuitive-Discover-Customers-Business/1939447720/ref=sr_1_1?ie=UTF8&amp;qid=1491816682&amp;sr=8-1&amp;keywords=ryan+levesque+askDo you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You will discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company. In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head. You'll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you'll also learn how YOU can implement the same system in your own business - no matter your market.The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt. Whether you re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online. For example, you ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more... Discover for yourself why leading marketers all use and recommend the Ask formula.Ask prompts you to listen to your customers if you are thinking of launching a new product. Hence the survey. Duncan read every page and made prodigious notes on the book. Like back in school!How do you apply the "Ask" formula in practice?He started with a survey to 11,000 customer emails. He asked them what their challenges were. Duncan was inundated with stuff that people were struggling with. He had no idea these were their problems. For Duncan and his team, these problems were quite easy for them to fix, but his customers were really struggling with them.Segmentation was one of the issues raised, there were all sorts of challenges his clients were facing. Duncan decided to focus on segmentation.Duncan has run the survey format, advocated by Ryan Levesque a few times, including with another business Duncan runs, Digital Entrepreneur, which he setup in 2012. This is a network for digital entrepreneurs who...

Kevin and Graham discuss the way you can enhance your CRM database with more complete information. We talk to Duncan Gledhill about his tool Contact Enhance. Duncan Gledhill co-founded a company called Emailmovers in 2003, which went onto become one of the UK’s leading email marketing agencies. In 2015, Duncan ran a survey with 11,000 customers that he had worked with. He asked them what their biggest challenge was when it came to segmenting their data? 	Time was a huge issue for them. Duncan started working on Contact Enhance. It programmatically enhances their data. This means customers do not have to waste time doing in manually. Duncan read Ryan Levesque’s book Ask, to help him craft the right question on his survey. <a href="https://www.amazon.co.uk/d/Books/Ask-Counterintuitive-Discover-Customers-Business/1939447720/ref=sr_1_1?ie=UTF8&amp;qid=1491816682&amp;sr=8-1&amp;keywords=ryan+levesque+ask" rel="nofollow" target="_blank">https://www.amazon.co.uk/d/Books/Ask-Counterintuitive-Discover-Customers-Business/1939447720/ref=sr_1_1?ie=UTF8&amp;qid=1491816682&amp;sr=8-1&amp;keywords=ryan+levesque+ask</a> Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You will discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company. In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head. You'll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you'll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt. Whether you re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online. For example, you ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more... Discover for yourself why leading marketers all use and recommend the Ask formula. Ask prompts you to listen to your customers if you are thinking of launching a new product. Hence the survey. Duncan read every page and made prodigious notes on the book. Like back in school! How do you apply the "Ask" formula in practice? He started with a survey to 11,000 customer emails. He asked them what their challenges were. Duncan was inundated with stuff that people were struggling with. He had no idea these were their problems. For Duncan and his team, these problems were quite easy for them to fix, but his customers were really struggling with them. Segmentation was one of the issues raised, there were all sorts of challenges his clients were facing. Duncan decided to focus on segmentation. Duncan has run the survey format, advocated by Ryan Levesque a few times, including with another business Duncan runs, Digital Entrepreneur, which he setup in 2012. This is a network for digital entrepreneurs who...

#68 Contact Enhance with Duncan Gledhill