Andrea Linehan

7 Podcast Episodes

Are you OK with OKRs? | Andrea Linehan | CMO Diaries

Are you OK with OKRs? | Andrea Linehan | CMO Diaries

OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. ... Read more

5 May 2022

34mins

Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries

Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea ex... Read more

4 Mar 2022

31mins

The Story Of A Merger Between Two Top Teams with Andrea Linehan

The Story Of A Merger Between Two Top Teams with Andrea Linehan

Introduction: Andrea Linehan is listed as one of the top 30 most influential Marketeers. She is a regular speaker at con... Read more

1 Mar 2022

49mins

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marke... Read more

28 Jan 2022

41mins

Most Popular

Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries

Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries

Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged ... Read more

10 Dec 2021

47mins

How marketers can stop worrying and learn to love Finance | Andrea Linehan | CMO Convo

How marketers can stop worrying and learn to love Finance | Andrea Linehan | CMO Convo

"Uh-oh, here comes Finance to spoil our fun and put a halt to all our good ideas." It's likely something along those lin... Read more

8 Sep 2021

42mins

What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair

What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair

In this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for... Read more

6 May 2021

40mins

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