7 Podcast Episodes
Are you OK with OKRs? | Andrea Linehan | CMO Diaries
Are you OK with OKRs? | Andrea Linehan | CMO Diaries
OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. ... Read more
5 May 2022
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34mins
Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries
Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries
Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea ex... Read more
4 Mar 2022
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31mins
The Story Of A Merger Between Two Top Teams with Andrea Linehan
The Story Of A Merger Between Two Top Teams with Andrea Linehan
Introduction: Andrea Linehan is listed as one of the top 30 most influential Marketeers. She is a regular speaker at con... Read more
1 Mar 2022
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49mins
Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries
Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries
Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marke... Read more
28 Jan 2022
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41mins
Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries
Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries
Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged ... Read more
10 Dec 2021
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47mins
How marketers can stop worrying and learn to love Finance | Andrea Linehan | CMO Convo
How marketers can stop worrying and learn to love Finance | Andrea Linehan | CMO Convo
"Uh-oh, here comes Finance to spoil our fun and put a halt to all our good ideas." It's likely something along those lin... Read more
8 Sep 2021
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42mins
What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair
What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair
In this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for... Read more
6 May 2021
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40mins