Silvia Galfo's guest appearances

Silvia Galfo

Beauty Is Your Business - beautytech and beauty innovation

Earned: Unlocking the Power of the Creator Economy

Estee Lauder

Kim Taylor

Gail Sagel

Julie Mathers

Allie Egan

Bobbi Brown

Sarah Lee

Divya Gugnani

Marie Claire

Allison McNamara

Tina Hedges

April Gargiulo

Barb Stegemann

Nancy Twine

Mark Curry

OwlTail

In Ep. 72 of Earned, Conor sits down with Silvia Galfo, general manager of Armani Beauty. We start by talking about influencers: when Silvia first realized their potential, and how the narrative—and budgets—around influencer marketing have shifted in recent years. Silvia describes how important it is for luxury brands to strike the right balance between establishing a brand-led narrative and giving up some control to creators. We also discuss how to divvy up the marketing budget with the increasing number of channels available today, and Silvia shares her test-and-learn philosophy. We then explore the world of fragrance marketing—a historically difficult vertical to market across social media. Silvia emphasizes the importance of entertaining your audience, and shares the success of a recent TikTok activation for Armani’s Acqua di Giò Profondo fragrance. To close the show, we discuss how to adapt your brand’s message to resonate across international markets, and why Silvia’s leadership style prioritizes nimbleness and agility.In this episode, you will learn:How luxury brands' approach to influencer marketing has shifted in recent yearsThe importance of entertainment in fragrance marketingWhy you should adapt your brand's message to resonate across international markets Key Takeaways[02:28] Why brands—including luxury brands—should lean into influencer marketing[10:31] How Silvia divvies up the marketing budget across all of today's new channels[13:39] How to effectively market fragrance on social media[18:15] Why brands should adapt their messaging to resonate across different markets and cultures[25:12] Why Silvia's leadership style prioritizes nimbleness and agilityResources:L’ORÉAL’s websiteGiorgio Armani L’ORÉALConnect with the Guest:Silvia’s LinkedInConnect with Conor Begley &amp; CreatorIQ:Conor’s LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

In Ep. 72 of Earned, Conor sits down with Silvia Galfo, general manager of Armani Beauty. We start by talking about influencers: when Silvia first realized their potential, and how the narrative—and budgets—around influencer marketing have shifted in recent years. Silvia describes how important it is for luxury brands to strike the right balance between establishing a brand-led narrative and giving up some control to creators. We also discuss how to divvy up the marketing budget with the increasing number of channels available today, and Silvia shares her test-and-learn philosophy. We then explore the world of fragrance marketing—a historically difficult vertical to market across social media. Silvia emphasizes the importance of entertaining your audience, and shares the success of a recent TikTok activation for Armani’s Acqua di Giò Profondo fragrance. To close the show, we discuss how to adapt your brand’s message to resonate across international markets, and why Silvia’s leadership style prioritizes nimbleness and agility. In this episode, you will learn:<ol><li>How luxury brands' approach to influencer marketing has shifted in recent years</li><li>The importance of entertainment in fragrance marketing</li><li>Why you should adapt your brand's message to resonate across international markets </li></ol> Key Takeaways[02:28] Why brands—including luxury brands—should lean into influencer marketing[10:31] How Silvia divvies up the marketing budget across all of today's new channels[13:39] How to effectively market fragrance on social media[18:15] Why brands should adapt their messaging to resonate across different markets and cultures[25:12] Why Silvia's leadership style prioritizes nimbleness and agility Resources:<ul><li><a href="https://www.loreal.com/en/" rel="noopener noreferrer nofollow" target="_blank">L’ORÉAL’s website</a></li><li><a href="https://www.loreal.com/en/loreal-luxe/armani/" rel="noopener noreferrer nofollow" target="_blank">Giorgio Armani L’ORÉAL</a></li></ul> Connect with the Guest:<ul><li><a href="https://www.linkedin.com/in/silvia-galfo-893a1a2b/" rel="noopener noreferrer nofollow" target="_blank">Silvia’s LinkedIn</a></li></ul> Connect with Conor Begley &amp; CreatorIQ:<ul><li>Conor’s LinkedIn -<a href="https://www.linkedin.com/in/conormbegley/" rel="noopener noreferrer nofollow" target="_blank"> @conormbegley</a></li><li>CreatorIQ LinkedIn -<a href="https://www.linkedin.com/company/creatoriq/" rel="noopener noreferrer nofollow" target="_blank"> @creatoriq</a></li></ul> Follow us on social:<ul><li>CreatorIQ YouTube -<a href="https://www.youtube.com/@TribeDynamics" rel="noopener noreferrer nofollow" target="_blank"> @TribeDynamics</a></li><li>CreatorIQ Instagram -<a href="https://www.instagram.com/creatoriq/" rel="noopener noreferrer nofollow" target="_blank"> @creatoriq</a></li><li>CreatorIQ TikTok -<a href="https://www.tiktok.com/@creator.iq" rel="noopener noreferrer nofollow" target="_blank"> @creator.iq</a></li><li>CreatorIQ Twitter -<a href="https://twitter.com/CreatorIQ" rel="noopener noreferrer nofollow" target="_blank"> @CreatorIQ</a></li></ul>

72 - Silvia Galfo, Armani Beauty

What does it take to build a brand legacy, managing a global brand with international relevance?  Revlon's Global Brand President Silvia Galfo takes us on a journey into product innovation, how teams adapt to adjust to the needs of the market, and growing from heritage brand to the modern age. Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

What does it take to build a brand legacy, managing a global brand with international relevance?  Revlon's Global Brand President Silvia Galfo takes us on a journey into product innovation, how teams adapt to adjust to the needs of the market, and growing from heritage brand to the modern age. <a href="https://www.instagram.com/beautybizshow/" rel="payment nofollow" target="_blank">Instagram: https://www.instagram.com/beautybizshow/</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Silvia Galfo of Revlon - From Heritage Brand to the Modern Age