Carl Ratcliff's guest appearances

Carl Ratcliff

Managing Marketing

The New Abnormal

SHOT BY BOTH SIDES

Henry Innis

Chris Arnold

Chris Cheng

Mark Adams

Andrew Scott

Drew Baker

Chris Meyer

Michael Cohen

Chris Stephenson

Mike Wilson

Chris Mayer

John Broome

Mark Vernon

Mark Pollard

Lucie Greene

OwlTail

Series OneIn this episode of #TheNewAbnormal I interviewed Carl Ratcliff,  just after he’d set-up his consultancy 'This is the Day'. Prior to that, he was Chief Strategy Officer at DDB Group Australia, whilst other previous roles included being CEO of One Green Bean in Sydney, CEO of Naked Communications and MD of BWM Dentsu in Melbourne. Back in the day, he was Exec Planning Director at MCBD/Elvis in London, Head of Marketing at Channel Five TV, and Planning Partner at TBWA London. In this podcast, we discuss the view from Australia re: corporate / Govt levels of trust, positive brand behaviour as an expectation, reframing brand values, issues around behavioural economics, and building Post-C19 resilience.

Series One In this episode of #TheNewAbnormal I interviewed Carl Ratcliff,  just after he’d set-up his consultancy 'This is the Day'.  Prior to that, he was Chief Strategy Officer at DDB Group Australia, whilst other previous roles included being CEO of One Green Bean in Sydney, CEO of Naked Communications and MD of BWM Dentsu in Melbourne.  Back in the day, he was Exec Planning Director at MCBD/Elvis in London, Head of Marketing at Channel Five TV, and Planning Partner at TBWA London.  In this podcast, we discuss the view from Australia re: corporate / Govt levels of trust, positive brand behaviour as an expectation, reframing brand values, issues around behavioural economics, and building Post-C19 resilience.

Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the industry. https://www.trinityp3.com/2020/08/creativity-purpose-advertising/

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the industry. <a href="https://www.trinityp3.com/2020/08/creativity-purpose-advertising/" rel="nofollow" target="_blank">https://www.trinityp3.com/2020/08/creativity-purpose-advertising/</a>

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

Eaon talks with Carl about planning in London in late 90s/early 2000s, Carl's journey from planner to CEO, going back to planning and now indie consultant/indie agency partner hybrid.We also discuss the brand vs advertising gap. Brand is still as important as ever yet the media environment means advertising as we understand it may be failing to deliver on brand.So what does this mean for brand marketing?

Eaon talks with Carl about planning in London in late 90s/early 2000s, Carl's journey from planner to CEO, going back to planning and now indie consultant/indie agency partner hybrid. We also discuss the brand vs advertising gap. Brand is still as important as ever yet the media environment means advertising as we understand it may be failing to deliver on brand. So what does this mean for brand marketing?