Joe Sawyer's guest appearances

Joe Sawyer

The Marketer's Journey

Peachtree Corners Life LIVE

Leaders of Growth

Matt Reeves

Brian Johnson

Beth Moore

Patrick Brown

Patrick Kane

Curt Thompson

Mike Mason

Moreno Aguiari

Chris Cleveland

John Eaves

David Huffman

Nabilah Islam

Lee Thompson

Alex Wright

Jason Park

OwlTail

In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe.Listen out for:Importance of balancing vision and execution.When should companies start with category creation?How to compete against category creators.Elements of category creation.Challenges of category creation.Whether category creation is the right strategy for businesses.Like the episode? Subscribe and don't miss out on the next one!

In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe. Listen out for:<ul><li>Importance of balancing vision and execution.</li><li>When should companies start with category creation?</li><li>How to compete against category creators.</li><li>Elements of category creation.</li><li>Challenges of category creation.</li><li>Whether category creation is the right strategy for businesses.</li></ul>Like the episode? Subscribe and don't miss out on the next one!

#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)

On this episode of The Marketer’s Journey, I interview Joe Sawyer, CMO at Mirakl. Joe began his career as one of the first e-commerce analysts and witnessed the dot-com boom, then became a CMO of an e-commerce company, bringing his journey full circle. I was eager to hear how his experience as an analyst has informed his current approach, and what he thinks most CMOs misunderstand about the role of analysts. We discuss when to use an analyst and when to use your company’s own internal knowledge, and the importance of focus for a robust marketing strategy. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Don’t see your relationship with analysts as transactional. Joe believes that CMOs and MarTech executives fundamentally misunderstand the role of analysts. Analysts like to engage and ask big questions about the ‘whys’ of your company, and you need to prove to them that your company or tech is the next big disruptor in the market. If you understand they are your partners, they can help you shape your organization’s story. Externalize the internal. Joe believes vendors need to remember that they have a lot of value internally, which they can ultimately transform into external assets. Creating assets that are independently valuable is a key lead-generating tool, and empowering internal thought leaders with the tools they need to create these assets is something that Joe believes is often overlooked. Sometimes you don’t need an analyst paper—you have all the tools you need already. Don’t create a category, redefine one. Joe believes that instead of creating a new category, organizations need to redefine a static, existing one. The way forward for many vendors is to disrupt how a category is perceived, while redefining the needs and expectations of the space. Learn more about Mirakl here: https://www.mirakl.comLearn more about Joe here: https://www.linkedin.com/in/joe-sawyer-a4255 

On this episode of The Marketer’s Journey, I interview Joe Sawyer, CMO at Mirakl. Joe began his career as one of the first e-commerce analysts and witnessed the dot-com boom, then became a CMO of an e-commerce company, bringing his journey full circle. I was eager to hear how his experience as an analyst has informed his current approach, and what he thinks most CMOs misunderstand about the role of analysts. We discuss when to use an analyst and when to use your company’s own internal knowledge, and the importance of focus for a robust marketing strategy.  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts! Key takeaways from this episode:<ul><li>Don’t see your relationship with analysts as transactional. Joe believes that CMOs and MarTech executives fundamentally misunderstand the role of analysts. Analysts like to engage and ask big questions about the ‘whys’ of your company, and you need to prove to them that your company or tech is the next big disruptor in the market. If you understand they are your partners, they can help you shape your organization’s story. </li><li>Externalize the internal. Joe believes vendors need to remember that they have a lot of value internally, which they can ultimately transform into external assets. Creating assets that are independently valuable is a key lead-generating tool, and empowering internal thought leaders with the tools they need to create these assets is something that Joe believes is often overlooked. Sometimes you don’t need an analyst paper—you have all the tools you need already. </li><li>Don’t create a category, redefine one. Joe believes that instead of creating a new category, organizations need to redefine a static, existing one. The way forward for many vendors is to disrupt how a category is perceived, while redefining the needs and expectations of the space. </li></ul> Learn more about Mirakl here: <a href="https://www.mirakl.com" rel="nofollow" target="_blank">https://www.mirakl.com</a>Learn more about Joe here: <a href="https://www.linkedin.com/in/joe-sawyer-a4255" rel="nofollow" target="_blank">https://www.linkedin.com/in/joe-sawyer-a4255</a>

Ep #137: Why CMOs Misunderstand the Role of Analysts w/ Joe Sawyer, CMO at Mirakl

An interview with candidate Joe "Citizen Joe" Sawyer, running for city council post 4 in the City of Peachtree Corners. Check out an article and short video with him here: http://peachtreecornerslife.com/2017/09/city-council-post-4-candidate-joe-sawyer-wants-voice-people/

An interview with candidate Joe "Citizen Joe" Sawyer, running for city council post 4 in the City of Peachtree Corners. Check out an article and short video with him here: <a href="http://peachtreecornerslife.com/2017/09/city-council-post-4-candidate-joe-sawyer-wants-voice-people/" rel="noopener nofollow" target="_blank">http://peachtreecornerslife.com/2017/09/city-council-post-4-candidate-joe-sawyer-wants-voice-people/</a>

Joe Sawyer Candidate for Post 4