Yvonne McNair's guest appearances

Yvonne McNair

Create Your Life Series

HerSuiteSpot

Nothing To Lose But Yourself

Dennis Kimbro

Dominique Broadway

Jovian Zayne

Michael Holland

Simon Sinek

John Lee Dumas

Evita Robinson

Ahyiana Angel

Les Brown

Stephen Hart

Patrice Washington

Matt Giovanisci

Colin Morgan

Mathew Knowles

Chris Bryant

OwlTail

Join me for my conversation with Yvonne McNair, the CEO of Captivate Marketing Group.  Captivate Marketing Group is led by Yvonne McNair, the highly creative certified Entertainment Marketing Professional and Emmy Nominated Event Producer. Yvonne has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities, increase revenue and growth. Yvonne is known as a powerhouse behind the scene closing deals, sculpting entertainment, one exquisite experience at a time.

Join me for my conversation with Yvonne McNair, the CEO of Captivate Marketing Group. Captivate Marketing Group is led by Yvonne McNair, the highly creative certified Entertainment Marketing Professional and Emmy Nominated Event Producer. Yvonne has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities, increase revenue and growth. Yvonne is known as a powerhouse behind the scene closing deals, sculpting entertainment, one exquisite experience at a time.

EP41 Breaking Barriers In a Male Dominated Field with Yvonne McNair

Episode summary: Yvonne talks about her entrepreneurial journey, sharing how she used her experiences and her education to become a go-to special event producer in the music industry. She shares inspiration and strategies for navigating negative feedback and holding her own in an industry where women of color are minorities. She also talks about the importance of the behind-the-scenes movers and shakers in all industries: how to value them and how fulfilling a job in that role can be.   About our Guest: Yvonne McNair is CEO of Captivate Marketing Group. She is a certified and Emmy-nominated special events producer and entertainment marketing professional. She was mentored by Esther Gordy Edwards, Berry’s Gordon’s sister and the creator of Motown Museum. At 22, she was featured on the cover of Crain magazine as someone to watch in the industry. Today, she has 20 years and over 10,000 events under her belt. She has worked with artists big and small, including working with Prince as well as top media companies including the Sundance Film Festival and MTV, among others.    Insights from this episode: Strategies for continuing to innovate and evolve with your craft Strategies for cultivating and sustaining relationships How to play the long game when securing clients Secrets to mastering your craft How to show your gratitude for the people in your corner Strategies for pushing past introversion to network successfully Strategies for retaining clients year over year    Quotes from the show: “I wanted to have all those same credentials so there was nothing holding me back.” - Yvonne McNair, Episode #170 On developing strong relationships with clients: “When I’m working with artists, I’m not just gonna hit you up when you’re high.” - Yvonne McNair, Episode #170 “I’m the go-to person when people want something a little different. I compete against myself. I want to do better than the last event.” -  Yvonne McNair, Episode #170 “There are so many things I learned from grad school that I use every day.” -  Yvonne McNair, Episode #170 On navigating negative feedback: “I just shake it off. I feel that I’m really strong and I feel that there’s nothing I can’t handle or do, so you know just having strength and believing in yourself.” -  Yvonne McNair, Episode #170 “I try to go with how a person makes me feel – instinct. If I’m gonna partner with you we gotta both be bringing something to the table.” -  Yvonne McNair, Episode #170 “Be the best that you can be in your own lane” - Kevin Y Brown, Episode #170 On rebuilding her business after moving to New York: “I had to really have the confidence in myself. I had to have a long talk with myself.” -  Yvonne McNair, Episode #170 “I think it’s so important, especially with things that go on in the world, I’ve lost a couple very close friends – they’ve passed away – so I want my friends to know I love them and I appreciate them because you just never know.” -  Yvonne McNair, Episode #170 “A plan is not a plan until you write it down.” -  Yvonne McNair, Episode #170 “You only have one time, in fact you might have half a time to show me who you are before I believe it. That doesn’t mean that I’m through with you, but I might reposition you.” -  Yvonne McNair, Episode #170    Resources mentioned: Keynote     Favorite book: The Success Principles by Jack Canfield    Favorite quote: “When people show you who they are, believe them.” - Maya Angelou    3 keys to Create Your Best Life:      Persistence      Step out of your comfort zone      Be a risk taker    Stay Connected:   Show Social Media: https://www.facebook.com/cylseries/ https://www.instagram.com/cylseries/   Kevin Y Brown: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001   Yvonne NcNair: www.instagram.com/ymcnairasiseeit https://twitter.com/ymcnair www.captivatemarketinggroup.com  Subscribe to our podcast + download each episode on  iTunes, Google Podcast, Stitcher, and Spotify.

Episode summary: Yvonne talks about her entrepreneurial journey, sharing how she used her experiences and her education to become a go-to special event producer in the music industry. She shares inspiration and strategies for navigating negative feedback and holding her own in an industry where women of color are minorities. She also talks about the importance of the behind-the-scenes movers and shakers in all industries: how to value them and how fulfilling a job in that role can be. About our Guest: Yvonne McNair is CEO of Captivate Marketing Group. She is a certified and Emmy-nominated special events producer and entertainment marketing professional. She was mentored by Esther Gordy Edwards, Berry’s Gordon’s sister and the creator of Motown Museum. At 22, she was featured on the cover of Crain magazine as someone to watch in the industry. Today, she has 20 years and over 10,000 events under her belt. She has worked with artists big and small, including working with Prince as well as top media companies including the Sundance Film Festival and MTV, among others. Insights from this episode: <ul><li>Strategies for continuing to innovate and evolve with your craft</li> <li>Strategies for cultivating and sustaining relationships</li> <li>How to play the long game when securing clients</li> <li>Secrets to mastering your craft</li> <li>How to show your gratitude for the people in your corner</li> <li>Strategies for pushing past introversion to network successfully</li> <li>Strategies for retaining clients year over year</li> </ul> Quotes from the show: <ul><li>“I wanted to have all those same credentials so there was nothing holding me back.” - Yvonne McNair, Episode #170</li> <li>On developing strong relationships with clients: “When I’m working with artists, I’m not just gonna hit you up when you’re high.” - Yvonne McNair, Episode #170</li> <li>“I’m the go-to person when people want something a little different. I compete against myself. I want to do better than the last event.” -  Yvonne McNair, Episode #170</li> <li>“There are so many things I learned from grad school that I use every day.” -  Yvonne McNair, Episode #170</li> <li>On navigating negative feedback: “I just shake it off. I feel that I’m really strong and I feel that there’s nothing I can’t handle or do, so you know just having strength and believing in yourself.” -  Yvonne McNair, Episode #170</li> <li>“I try to go with how a person makes me feel – instinct. If I’m gonna partner with you we gotta both be bringing something to the table.” -  Yvonne McNair, Episode #170</li> <li>“Be the best that you can be in your own lane” - Kevin Y Brown, Episode #170</li> <li>On rebuilding her business after moving to New York: “I had to really have the confidence in myself. I had to have a long talk with myself.” -  Yvonne McNair, Episode #170</li> <li>“I think it’s so important, especially with things that go on in the world, I’ve lost a couple very close friends – they’ve passed away – so I want my friends to know I love them and I appreciate them because you just never know.” -  Yvonne McNair, Episode #170</li> <li>“A plan is not a plan until you write it down.” -  Yvonne McNair, Episode #170</li> <li>“You only have one time, in fact you might have half a time to show me who you are before I believe it. That doesn’t mean that I’m through with you, but I might reposition you.” -  Yvonne McNair, Episode #170</li> </ul> Resources mentioned: <ul><li><a href="https://www.apple.com/keynote/" rel="nofollow" target="_blank">Keynote </a></li> </ul> Favorite book: <ul><li><a href="https://www.amazon.com/Success-Principles-TM-Where-Want/dp/0060594896" rel="nofollow" target="_blank">The Success Principles</a> by Jack Canfield</li> </ul> Favorite quote: <ul><li>“When people show you who they are, believe them.” - Maya Angelou</li> </ul> 3 keys to Create Your Best Life: <ol><li>     Persistence</li> <li>     Step out of your comfort zone</li> <li>     Be a risk taker </li> </ol> Stay Connected: Show Social Media: <a href="https://www.facebook.com/cylseries/" rel="nofollow" target="_blank">https://www.facebook.com/cylseries/</a> <a href="https://www.instagram.com/cylseries/" rel="nofollow" target="_blank">https://www.instagram.com/cylseries/</a> Kevin Y Brown: <a href="http://www.kevinybrown.com/" rel="nofollow" target="_blank">www.kevinybrown.com</a> <a href="http://www.instagram.com/kevinybrown" rel="nofollow" target="_blank">www.instagram.com/kevinybrown</a> <a href="http://www.twitter.com/kevinybrown" rel="nofollow" target="_blank">www.twitter.com/kevinybrown</a> <a href="http://www.facebook.com/kevbrown001" rel="nofollow" target="_blank">www.facebook.com/kevbrown001</a> Yvonne NcNair: <a href="https://www.instagram.com/ymcnairasiseeit/" rel="nofollow" target="_blank">www.instagram.com/ymcnairasiseeit</a> <a href="https://twitter.com/ymcnair" rel="nofollow" target="_blank">https://twitter.com/ymcnair</a> <a href="https://www.captivatemarketinggroup.com/who-we-are" rel="nofollow" target="_blank">www.captivatemarketinggroup.com</a> Subscribe to our podcast + download each episode on <a href="http://bit.ly/CYLSitunes" rel="nofollow" target="_blank"> iTunes</a>, <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9jeWxzZXJpZXMucG9kYmVhbi5jb20vZmVlZC54bWw" rel="nofollow" target="_blank">Google Podcast</a>,<a href="http://bit.ly/CYLSTITCH" rel="nofollow" target="_blank"> Stitcher</a>, and<a href="http://www.createyourlifeseries.com/podcast" rel="nofollow" target="_blank"> </a><a href="https://open.spotify.com/show/3S7j0iYi2vqsCFHNt5GBZJ" rel="nofollow" target="_blank">Spotify</a>.

CYLS 170: Be The Best That You Can Be In Your Own Lane with Yvonne McNair