Tom Cates's guest appearances

Tom Cates

B2B Growth

Christopher Lochhead

David Campbell

Whitney Johnson

Sheryl Sandberg

Blair Enns

Mike McDerment

Vanessa Van Edwards

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

OwlTail

If there is brand equity in the B2C marketplace, is there such a thing as sales equity in the B2B world? In the B2B marketplace the value to the individual you’re selling to is paramount. At the end of the day, you’re not selling to a company, you’re selling to a person. In this episode Tom Cates, Founder and Chief Storyteller at Sales Equity, breaks down how to build trusted relationships with your B2B customers and how to avoid the F-word in business.

If there is brand equity in the B2C marketplace, is there such a thing as sales equity in the B2B world? In the B2B marketplace the value to the individual you’re selling to is paramount. At the end of the day, you’re not selling to a company, you’re selling to a person. In this episode <a href="https://www.linkedin.com/in/tomcates" rel="nofollow" target="_blank">Tom Cates</a>, Founder and Chief Storyteller at <a href="http://www.salesequity.com" rel="nofollow" target="_blank">Sales Equity</a>, breaks down how to build trusted relationships with your B2B customers and how to avoid the F-word in business.

99: How to Avoid the F-Word in Business w/ Tom Cates