Geoff Tanner's guest appearances

Geoff Tanner

Marketing Today with Alan Hart

Sustainable Ambition

Connecting with Purpose

Connecting With Purpose

OwlTail

Geoff shares his view on transformational leadership. How it is grounded in purpose, inspired by vision and driven by belief. Learn about how Geoff has applied this approach in his role at multi-billion dollar J.M. Smucker company in addition to through his non-profit Opening Track sharing the power of music to thousands of deserving youth. A transformational business leader with extensive experience and a proven track record of driving top and bottom-line growth. Geoff is passionate about harnessing a ‘Power of One’ mentality across multiple teams and organizations to deliver incredible brand experiences throughout every touch point of the commercial funnel. Geoff Tanner, Chief Commercial and Marketing Officer, defines his mission as championing, nurturing, and enabling every element of brand building and driving growth. To him, achieving this starts and ends with unleashing the passion, capabilities, agility and creativity of employees and strategic partners. In his current role, Geoff oversees teams dedicated to supporting the consumer and customer experience across the commercial funnel. This includes Consumer Engagement, Innovation, Insights &amp; Analytics, as well as the U.S. Retail Sales, Market Development and eCommerce organizations. He is responsible for ensuring the seamless integration of all teams focused on delivering world class products, marketing and sales experiences. A key element of the role is ‘stitching’ external agency partners to also support the ‘Power of One’ approach. Learn more about the power of purpose

Geoff shares his view on transformational leadership. How it is grounded in purpose, inspired by vision and driven by belief. Learn about how Geoff has applied this approach in his role at multi-billion dollar J.M. Smucker company in addition to through his non-profit Opening Track sharing the power of music to thousands of deserving youth. A transformational business leader with extensive experience and a proven track record of driving top and bottom-line growth. Geoff is passionate about harnessing a ‘Power of One’ mentality across multiple teams and organizations to deliver incredible brand experiences throughout every touch point of the commercial funnel. Geoff Tanner, Chief Commercial and Marketing Officer, defines his mission as championing, nurturing, and enabling every element of brand building and driving growth. To him, achieving this starts and ends with unleashing the passion, capabilities, agility and creativity of employees and strategic partners. In his current role, Geoff oversees teams dedicated to supporting the consumer and customer experience across the commercial funnel. This includes Consumer Engagement, Innovation, Insights &amp; Analytics, as well as the U.S. Retail Sales, Market Development and eCommerce organizations. He is responsible for ensuring the seamless integration of all teams focused on delivering world class products, marketing and sales experiences. A key element of the role is ‘stitching’ external agency partners to also support the ‘Power of One’ approach. Learn more about <a href="https://www.purposefused.com" rel="nofollow" target="_blank">the power of purpose</a>

Vision, Belief and Impact - A Conversation with Geoff Tanner

Geoff Tanner is a passionate believer in the power of breakthrough creative. That philosophy and his passion for music lead to some of the most iconic campaigns of the past 10 years. Geoff oversees the consumer and customer experience across the commercial funnel. He has a unique perspective on the blending of sales and marketing that helped JM Smucker transform from having a “sleepy” brand portfolio to being named on Fast Company‘s list of the World’s Most Innovative Companies. In this episode, Alan and Geoff discuss the key elements JM Smucker targeted to transform the brand portfolio, marketing strategy, and operating model. Geoff tells us what “The Power of One” is, the importance of household penetration and reach, and how improved metrics will impact the future of marketing and creative  In this episode, you'll learn: How diverse the JM Smucker portfolio is and the impact of multiple acquisition How to maintain relevance for a brand that is over 100 years oldIssues with ROI and impact measurements, and what the future may look like Key Highlights [01:30] How Geoff is giving back to his community through music[05:22] The path from rugby in New Zealand to the C Suit at JM Smucker[08:15] How the public should think about JM Smucker’s portfolio[09:25] JM Smucker’s transformation and new marketing model [13:15] The key elements Geoff and his team had to change to reach their goals [13:50] What is the “Power of One” and how did it impact their agency search[15:00] Identifying what was most critical to driving the business[16:10] Modernizing Meow Mix [17:45] Ludacris and Jif Peanut Butter [18:50] Facelift for Folgers [20:20] The Byron Sharp and Mark Ritson Influence [22:45] Transforming the “selling machine”[24:30] Markers of growth[27:05] The balance of reach and creative[28:25] Talk about JB Steenkamp[29:15] How getting an internship at Heinze shaped Geoff's perspective[31:25] Give back earlier and know your value[34:15] The fusion between sales and marketing [35:50] Brands Geoff has his eye on[37:05] The threats and opportunities associated with mass media measurement Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

Geoff Tanner is a passionate believer in the power of breakthrough creative. That philosophy and his passion for music lead to some of the most iconic campaigns of the past 10 years. Geoff oversees the consumer and customer experience across the commercial funnel. He has a unique perspective on the blending of sales and marketing that helped JM Smucker transform from having a “sleepy” brand portfolio to being named on Fast Company‘s list of the World’s Most Innovative Companies. In this episode, Alan and Geoff discuss the key elements JM Smucker targeted to transform the brand portfolio, marketing strategy, and operating model. Geoff tells us what “The Power of One” is, the importance of household penetration and reach, and how improved metrics will impact the future of marketing and creative  In this episode, you'll learn: <ul><li>How diverse the JM Smucker portfolio is and the impact of multiple acquisition </li><li>How to maintain relevance for a brand that is over 100 years old</li><li>Issues with ROI and impact measurements, and what the future may look like</li></ul> Key Highlights <ul><li>[01:30] How Geoff is giving back to his community through music</li><li>[05:22] The path from rugby in New Zealand to the C Suit at JM Smucker</li><li>[08:15] How the public should think about JM Smucker’s portfolio</li><li>[09:25] JM Smucker’s transformation and new marketing model </li><li>[13:15] The key elements Geoff and his team had to change to reach their goals </li><li>[13:50] What is the “Power of One” and how did it impact their agency search</li><li>[15:00] Identifying what was most critical to driving the business</li><li>[16:10] Modernizing Meow Mix </li><li>[17:45] Ludacris and Jif Peanut Butter </li><li>[18:50] Facelift for Folgers </li><li>[20:20] The Byron Sharp and Mark Ritson Influence </li><li>[22:45] Transforming the “selling machine”</li><li>[24:30] Markers of growth</li><li>[27:05] The balance of reach and creative</li><li>[28:25] Talk about JB Steenkamp</li><li>[29:15] How getting an internship at Heinze shaped Geoff's perspective</li><li>[31:25] Give back earlier and know your value</li><li>[34:15] The fusion between sales and marketing </li><li>[35:50] Brands Geoff has his eye on</li><li>[37:05] The threats and opportunities associated with mass media measurement</li></ul> Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.