Andrew Homeyer's guest appearances

Andrew Homeyer

Lean Startup

Reid Hoffman

Marc Andreessen

Christopher Lochhead

Jake Knapp

Irene Au

Christina Stembel

Kara Goldin

Guy Kawasaki

Joe Moore

Ben Horowitz

Diane Tavenner

Mamie Kanfer Stewart

Ryan Caldbeck

Laura Klein

Des Traynor

OwlTail

When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.

Launch A New Product That Doesn't Hurt Your Existing Brand | Andrew Homeyer