Troy Paquette's guest appearances

Troy Paquette

The Small Business Big Marketing Podcast with Timbo Reid

Business Brain Food

Steve Sims

Mark McKeon

Brent Grundy

Andrew Griffiths

KAREN JACOBSEN

Daniel Flynn

Dale Beaumont

Tristan White

Phillip Kuoch

Tansel Ali

Steve Hui

Rowdy McLean

Jim Penman

Calvin Klein

Alex Pirouz

OwlTail

It sounds like pure makebelieve, but this week we hear from a guy who has made his fortune by selling fresh air! Troy Paquette is the co-founder and COO of Vanity Air, a company born out of Troy’s desire for the world to breathe the same fresh air as he could in his native Banff in Canada. From humble beginnings selling zip-lock bags full of air on eBay, Troy has built up Vanity Air to become a global phenomenon. Troy shared some interesting insight about what you need to take an unusual product to market, and how you should approach partnership in business.   Read on for Troy’s top tips:  If you have a truly unique product, your presence can multiply quickly if the right media gets hold of it.   Be careful if your business grows organically. Without a business plan from the beginning, you may hit the wall.  Do what you can to self fund. Doing so keeps a tight discipline on the finances when you’re starting out.   Don’t be afraid of working in partnership with a friend. If you both complement each other’s skills then it can work great.   Choose your investors wisely. Be careful of investors who will clip your wings.   Passion is the absolute key to being a great entrepreneur. Although luck is always a factor, without passion, you will not make your own luck.   Don’t worry about the haters and naysayers. If you have a groundbreaking product there will always be negativity. Keep the faith and ride it out!   The people who make it are the people who push hard when they’re at rock bottom. In this episode of Business Brain Food you will learn:   How Troy took a leap of faith and started out   What motivates an entrepreneur   The secrets of a successful global business   How Troy courted international investors   The importance of intellectual property Resources mentioned in this episode:   Work wih one of our business Excellerators: http://www.maxmyprofit.com.au   Troy’s website: http://www.vitalityair.com   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell   Call to action: Let’s end this with some sage advice from Ben. If you’re struggling to keep the faith with a unique product, consider this: “…we wouldn’t have flight if it wasn’t for the Wright Brothers!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

It sounds like pure makebelieve, but this week we hear from a guy who has made his fortune by selling fresh air! Troy Paquette is the co-founder and COO of Vanity Air, a company born out of Troy’s desire for the world to breathe the same fresh air as he could in his native Banff in Canada. From humble beginnings selling zip-lock bags full of air on eBay, Troy has built up Vanity Air to become a global phenomenon. Troy shared some interesting insight about what you need to take an unusual product to market, and how you should approach partnership in business. Read on for Troy’s top tips: If you have a truly unique product, your presence can multiply quickly if the right media gets hold of it.   Be careful if your business grows organically. Without a business plan from the beginning, you may hit the wall. Do what you can to self fund. Doing so keeps a tight discipline on the finances when you’re starting out.   Don’t be afraid of working in partnership with a friend. If you both complement each other’s skills then it can work great.   Choose your investors wisely. Be careful of investors who will clip your wings.   Passion is the absolute key to being a great entrepreneur. Although luck is always a factor, without passion, you will not make your own luck.   Don’t worry about the haters and naysayers. If you have a groundbreaking product there will always be negativity. Keep the faith and ride it out!   The people who make it are the people who push hard when they’re at rock bottom. In this episode of Business Brain Food you will learn:   How Troy took a leap of faith and started out   What motivates an entrepreneur   The secrets of a successful global business   How Troy courted international investors   The importance of intellectual property Resources mentioned in this episode:   Work wih one of our business Excellerators: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>   Troy’s website: <a href="http://www.vitalityair.com" rel="nofollow" target="_blank">http://www.vitalityair.com</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Let’s end this with some sage advice from Ben. If you’re struggling to keep the faith with a unique product, consider this: “…we wouldn’t have flight if it wasn’t for the Wright Brothers!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF174: How to build a business selling nothing but air with Troy Paquette

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :) “We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview:  How do you sell fresh air? How to test a business idea using eBay? How to market a strange product? How to use the media to generate enquiry and sales? And so much more ...  Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air. As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find. Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do. With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air. Here’s what caught my attention from my chat with Troy Paquette of Vitality Air:  People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius!  Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist.  I like how Vitality Air is expanding into other related products - Oxygen and scented mists.   But the marketing gold doesn’t stop there, in this episode you’ll also discover:  I announce a new give-away idea I have for the show I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts I’ll update you on how my marketing mastermind is progressing And Melbourne SEO Services Dave Jenyns and I explain why and how to optimise every page of your website for the user … not Google!   Other resources mentioned:  Vitality Air’s official website Vitality Air’s product range How to opitimise your website for humans! Melbourne SEO Services Interview with Orbitkey’s Rex Kuo on crowdfunding Interview with Rand Fishkin on how to optimise your blog posts Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda Interview with Four Pillars Stu Gregor on how to build a premium brand Interview with Clive McCorkell from Ard Zone about promotional products   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.See omnystudio.com/listener for privacy information.

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :) “We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview: <ul> <li>How do you sell fresh air?</li> <li>How to test a business idea using eBay?</li> <li>How to market a strange product?</li> <li>How to use the media to generate enquiry and sales?</li> <li>And so much more ...</li> </ul> Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air. As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find. Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do. With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air. Here’s what caught my attention from my chat with Troy Paquette of Vitality Air: <ol> <li>People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius! </li> <li>Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist. </li> <li>I like how Vitality Air is expanding into other related products - Oxygen and scented mists. </li> </ol> But the marketing gold doesn’t stop there, in this episode you’ll also discover: <ul> <li>I announce a new give-away idea I have for the show</li> <li>I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts</li> <li>I’ll update you on how my marketing mastermind is progressing</li> <li>And Melbourne SEO Services <a href="https://www.davidjenyns.com/" rel="nofollow" target="_blank">Dave Jenyns</a> and I explain why and how to optimise every page of your website for the user … not Google! </li> </ul> Other resources mentioned: <ul> <li><a href="https://vitalityair.com/" rel="nofollow" target="_blank">Vitality Air’s official website</a></li> <li><a href="https://vitalityair.com/flavoured-oxygen/#" rel="nofollow" target="_blank">Vitality Air’s product range</a></li> <li>How to opitimise your website for humans!</li> <li><a href="https://www.melbourneseoservices.com/" rel="nofollow" target="_blank">Melbourne SEO Services</a></li> <li><a href="https://smallbusinessbigmarketing.com/how-to-have-a-successful-crowdfunding-campaign-in-fact-one-that-raises-3000-more-than-its-target/" rel="nofollow" target="_blank">Interview with Orbitkey’s Rex Kuo on crowdfunding</a></li> <li><a href="https://smallbusinessbigmarketing.com/rand-fishkin-on-how-to-optimise-your-podcast-show-notes-so-you-rank-on-page-1-of-google/" rel="nofollow" target="_blank">Interview with Rand Fishkin on how to optimise your blog posts</a></li> <li><a href="https://smallbusinessbigmarketing.com/joke-ebay-video-selling-girlfriends-old-honda-goes-viral/" rel="nofollow" target="_blank">Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda</a></li> <li><a href="https://smallbusinessbigmarketing.com/four-pillars-gin-creator-stu-gregor-on-how-to-build-a-premium-brand-without-spending-a-fortune/" rel="nofollow" target="_blank">Interview with Four Pillars Stu Gregor on how to build a premium brand</a></li> <li><a href="https://smallbusinessbigmarketing.com/how-to-use-promotional-products-to-market-your-business/" rel="nofollow" target="_blank">Interview with Clive McCorkell from Ard Zone about promotional products</a></li> </ul> Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. <a href="http://designcrowd.com/Timbo" rel="nofollow" target="_blank">Get $100 off your DesignCrowd brief here.</a> <a href="https://ican.prospa.com/timbo/?utm_source=sbbmshow&amp;utm_medium=webbanner&amp;utm_campaign=nov17&amp;utm_content=accesstofinance" rel="nofollow" target="_blank">Prospa is Australia’s #1 online lender to small businesses</a>. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s <a href="https://smallbusinessbigmarketing.com/podcast-2/" rel="nofollow" target="_blank">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How to sell fresh air. Seriously! Troy Paquette from Vitality Air cans and sells fresh air! | #400