Zoe Ottaway's guest appearances

Zoe Ottaway

The Beer Healer Interviews

Crack the Ceiling

The Beer Healer interviews

Craig Williams

Ben Miller

Matt Wilson

Kenny G

Brian Watson

Aaron Brown

Scott Taylor

Matt Moore

Dan Norris

James Smith

Scott Hunt

Greg Koch

Chris Cooper

Troy Casey

Jester King

OwlTail

This week Linds and Tif are talking to Zoe Ottaway from Brick Lane Brewing. The discussion centres on why some women might think they should go into marketing or sales roles when what they really want to do is brew. 

This week Linds and Tif are talking to Zoe Ottaway from Brick Lane Brewing. The discussion centres on why some women might think they should go into marketing or sales roles when what they really want to do is brew.

Episode 2: Zoe Ottaway

Survey Link: https://www.surveymonkey.com/r/3Q9285D Friend of the show and one of my favourite guests, Zoe Ottaway is back to discuss the latest beer trend (according to BWS) to hit the market, Lifestyle Products. Has it really just arrived? Will it be a fad or become a trend? And what about those 0% beers, will they catch on in the craft beer market. Zoe answers these questions and more as we discuss some amazing product failures from the past and talk about what may be coming down the line. And Zoe provides a bazillion insights (yes, really, i counted) on all things craft beer marketing.

Survey Link: <a href="https://www.surveymonkey.com/r/3Q9285D" rel="nofollow" target="_blank">https://www.surveymonkey.com/r/3Q9285D</a> Friend of the show and one of my favourite guests, Zoe Ottaway is back to discuss the latest beer trend (according to BWS) to hit the market, Lifestyle Products. Has it really just arrived? Will it be a fad or become a trend? And what about those 0% beers, will they catch on in the craft beer market. Zoe answers these questions and more as we discuss some amazing product failures from the past and talk about what may be coming down the line. And Zoe provides a bazillion insights (yes, really, i counted) on all things craft beer marketing.

Ep. 62 - Craft Beer & Healthy Living, Are They Mutually Exclusive. Beer Trends With Marketing Guru, Zoe Ottaway.

Zoe Ottaway previously worked in Marketing roles with Little Creatures and Mountain Goat, and now she is co-owner of Totem Marketing. He aim now is to help craft breweries connect with their consumers in a targeted and effective way, and she is very passionate about it. In this episode we talk about some of the challenges facing breweries in the marketing space and how to navigate them. Zoe talks about some of her favourite brands, the importance of remaining authentic in a cluttered marketplace, telling stories to build a brand, and something called being "Flawesome". With so much knowledge to share, this podcast could have gone on for hours, I hope you enjoy it! https://www.facebook.com/BeerHealer

Zoe Ottaway previously worked in Marketing roles with Little Creatures and Mountain Goat, and now she is co-owner of Totem Marketing. He aim now is to help craft breweries connect with their consumers in a targeted and effective way, and she is very passionate about it. In this episode we talk about some of the challenges facing breweries in the marketing space and how to navigate them. Zoe talks about some of her favourite brands, the importance of remaining authentic in a cluttered marketplace, telling stories to build a brand, and something called being "Flawesome". With so much knowledge to share, this podcast could have gone on for hours, I hope you enjoy it! <a href="https://www.facebook.com/BeerHealer" rel="nofollow" target="_blank">https://www.facebook.com/BeerHealer</a>

Ep. 2 - New Brewery Marketing with Zoe Ottaway