Franz Paasche's guest appearances

Franz Paasche

The New CCO

Damn Good Brands

Frictionless Marketing

Catherine Blades

Linda Rutherford

Jordan Silbert

Danielle Citron

Charles Schwab

Marshall Goldsmith

Selena Soo

Alan Murray

Marjory Stoneman Douglas

Mike Cessario

JESSIE ITZLER

Dave Phinney

Karen Frank

Benton Crane

Alan VanderMolen

OwlTail

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.  On this episode of The New CCO, Paasche discusses PayPal’s purpose to democratize financial services. From remittances for small businesses to cash advances for furloughed government workers during the shutdown earlier this year, PayPal lives by its purpose and makes it real through action.  The company’s mission and values similarly inform its policy positions, some of which have played out on the national stage: as in the case of PayPal’s responses to North Carolina’s controversial “bathroom bill” and the Charlottesville episode. As Paasche notes, “If you have a clear sense of your mission and you have a clear sense of your values, then these are not political decisions, these are values-driven decisions.” Special thanks to our podcast partners Morning Consult and Rivet Smart Audio for their support.

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.  On this episode of The New CCO, Paasche discusses PayPal’s purpose to democratize financial services. From remittances for small businesses to cash advances for furloughed government workers during the shutdown earlier this year, PayPal lives by its purpose and makes it real through action.  The company’s mission and values similarly inform its policy positions, some of which have played out on the national stage: as in the case of PayPal’s responses to North Carolina’s controversial “bathroom bill” and the Charlottesville episode. As Paasche notes, “If you have a clear sense of your mission and you have a clear sense of your values, then these are not political decisions, these are values-driven decisions.” Special thanks to our podcast partners Morning Consult and Rivet Smart Audio for their support.

The Payment Platform with a Purpose - Franz Paasche, PayPal

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment. Today’s episode is with Franz Paasche, Senior Vice President, Corporate Affairs and Communications at PayPal. When PayPal split from Ebay, Franz built a corporate affairs function by integrating the communications practice with governmental relations and social innovation, all operating as a single entity. We get into the benefits of consolidating previously disparate communications practices and key insights for other brands seeking to better integrate their own comms departments. Prior to joining PayPal in 2015, Franz spent spent almost four years at McKinsey &amp; Company, where he was responsible for external relations, public affair and strategic communications. Before that, he was a senior partner at FleishmanHillard and is one of the few comms industry leaders to hold a law degree. Earlier this year Franz, was ranked as one of the most important and influential in-house communicators in the world by Holmes Report’s Influence 100.

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment. Today’s episode is with Franz Paasche, Senior Vice President, Corporate Affairs and Communications at PayPal. When PayPal split from Ebay, Franz built a corporate affairs function by integrating the communications practice with governmental relations and social innovation, all operating as a single entity. We get into the benefits of consolidating previously disparate communications practices and key insights for other brands seeking to better integrate their own comms departments. Prior to joining PayPal in 2015, Franz spent spent almost four years at McKinsey &amp; Company, where he was responsible for external relations, public affair and strategic communications. Before that, he was a senior partner at FleishmanHillard and is one of the few comms industry leaders to hold a law degree. Earlier this year Franz, was ranked as one of the most important and influential in-house communicators in the world by Holmes Report’s Influence 100.

PayPal’s Uniquely Integrated Communications Department with Franz Paasche [Episode 09]