Mel Peralta's guest appearances

Mel Peralta

The Glossy Podcast

Build Tell Sell

Marc Jacobs

Tom Ford

Claire Mazur

Aubrie Pagano

Jenny Fleiss

Kelly Cook

Jeff Johnson

Emily Weiss

Jennifer Lopez

Ralph Lauren

Eileen Fisher

Henry Davis

Michele Romanow

Nick Brown

Kate Spade

OwlTail

Mel Peralta is the Senior Director of Project Green House by Footlocker. Project Greenhouse is an incubator that finds new designers and pairs them with established brands to create exclusive products that push culture from concept to inception that lives on the Greenhouse APP. The position with this think tank is natural for Mel, as he has also co-founder of FLud watches, has a licensing company that has put out countless collaborative brand initiatives throughout his tenure in streetwear and contemporary culture.     Don’t forget to SUBSCRIBE to the show!!! 🍿🍿  ___ ► FOLLOW PELNYC http://pelnyc.com http://instagram.com/pelnyc Now available on iTunes, Spotify and Google Play, Youtube and IGTV 📲 ► FOLLOW PROJECT GREEN HOUSE and download the app https://www.projectgreenhouse.com/ https://www.instagram.com/greenhouse/ https://mobile.twitter.com/greenhouseapp ___ ◈Music 🔊: @MOHDALSOUL - Lovergy

Mel Peralta is the Senior Director of Project Green House by Footlocker. Project Greenhouse is an incubator that finds new designers and pairs them with established brands to create exclusive products that push culture from concept to inception that lives on the Greenhouse APP. The position with this think tank is natural for Mel, as he has also co-founder of FLud watches, has a licensing company that has put out countless collaborative brand initiatives throughout his tenure in streetwear and contemporary culture.   Don’t forget to SUBSCRIBE to the show!!! 🍿🍿 ___ ► FOLLOW PELNYC <a href="https://www.youtube.com/redirect?redir_token=gvzwor2MgaA6TqlE7Ml5cZavQAF8MTU4NjQ0MTczNUAxNTg2MzU1MzM1&amp;v=bekNselaCYU&amp;q=http%3A%2F%2Fpelnyc.comw&amp;event=video_description" rel="nofollow noopener" target="_blank">http://pelnyc.com</a> <a href="https://www.youtube.com/redirect?redir_token=gvzwor2MgaA6TqlE7Ml5cZavQAF8MTU4NjQ0MTczNUAxNTg2MzU1MzM1&amp;v=bekNselaCYU&amp;q=http%3A%2F%2Finstagram.com%2Fpelnyc&amp;event=video_description" rel="nofollow noopener" target="_blank">http://instagram.com/pelnyc</a> Now available on iTunes, Spotify and Google Play, Youtube and IGTV 📲 ► FOLLOW PROJECT GREEN HOUSE and download the app <a href="https://www.projectgreenhouse.com/" rel="nofollow" target="_blank">https://www.projectgreenhouse.com/</a> <a href="https://www.instagram.com/greenhouse/" rel="nofollow" target="_blank">https://www.instagram.com/greenhouse/</a> <a href="https://mobile.twitter.com/greenhouseapp" rel="nofollow" target="_blank">https://mobile.twitter.com/greenhouseapp</a> ___ ◈Music 🔊: @MOHDALSOUL - Lovergy

Mel Peralta - Senior Director of Project Green House by Footlocker  🌱👟

Whatever the challenges of Mel Peralta's job, he has an honest customer keeping him on track."Kids don't lie to you," Peralta said on the Glossy Podcast. "They'll let you know if they think your stuff is whack or your stuff is dope."Peralta is head of the new Foot Locker-owned brand incubator known as Greenhouse, which partners with both established labels in the sneaker game -- like Fila and K-Swiss -- and up-and-comers who might create the youth market's next cult product. Accordingly, the retailer changed its mission statement last year, saying it aimed "to inspire and empower youth culture."In Peralta's words, "Project Greenhouse is Foot Locker's incubator to find what's next." The company wants to do that by being involved with designs from square one. "Because we are a product creation hub -- and we're not just launching other people's things -- we have to be involved with every single project at the very beginning," Peralta said.The incubator's products are mostly sold via its own app, but they've also been sold at Foot Locker events, at boutiques and, one time, at a restaurant in Paris.Peralta talked about his longtime love for footwear, the passion of the sneakerhead community and the SpongeBob-branded shoe that's all the rage with kids.

Whatever the challenges of Mel Peralta's job, he has an honest customer keeping him on track."Kids don't lie to you," Peralta said on the Glossy Podcast. "They'll let you know if they think your stuff is whack or your stuff is dope."Peralta is head of the new Foot Locker-owned brand incubator known as Greenhouse, which partners with both established labels in the sneaker game -- like Fila and K-Swiss -- and up-and-comers who might create the youth market's next cult product. Accordingly, the retailer changed its mission statement last year, saying it aimed "to inspire and empower youth culture."In Peralta's words, "Project Greenhouse is Foot Locker's incubator to find what's next." The company wants to do that by being involved with designs from square one. "Because we are a product creation hub -- and we're not just launching other people's things -- we have to be involved with every single project at the very beginning," Peralta said.The incubator's products are mostly sold via its own app, but they've also been sold at Foot Locker events, at boutiques and, one time, at a restaurant in Paris.Peralta talked about his longtime love for footwear, the passion of the sneakerhead community and the SpongeBob-branded shoe that's all the rage with kids.

Foot Locker's Mel Peralta: 'You want to be able to stop the scroll'