Pam Sanderson's guest appearances

Pam Sanderson

Everybody Hates Self-Publishing

The Localist  with Carrie Rollwagen

Susan Rollwagen

Kelly Cummings

Andrew Thomson

Elisa Munoz

Michelle Phillips

Carrie Rollwagen

Amanda Blake

Katie Kelly

Brian Teasley

Derek Brown

Megan Cain

Deb Miller

Morgan Johnston

Betsy Teter

Will Mason

OwlTail

Pam Sanderson, director of account development at Infomedia, is back on the podcast by popular demand! Last time, Pam and Carrie discussed how to make your website better overall, and this time they do a deep dive into ecommerce. The pandemic has forced many businesses to pivot to online sales whether they were prepared or not, and Pam and Carrie give excellent tips to up your ecommerce game. They start out with common pitfalls in ecommerce, the value in testing your website (don’t forget mobile!), and the importance of having well defined conversion goals to measure success. Google Analytics can seem intimidating, but Pam breaks it down and tells us the most valuable metrics to look at. Pam and Carrie both have extensive experience in website development and give great guidance on product entry, product photos, and different shipping methods. They wrap up with their preferred ecommerce platforms and how you can start working with Pam at Infomedia.  Mentioned in this episode:  Pam Sanderson  Infomedia  Make Your Website Better with Pam Sanderson on The Localist Podcast  The Bookshelf   Annie B. Jones of The Bookshelf on The Localist Podcast   Connor Knapp of Piper &amp; Leaf Tea Co. on The Localist Podcast Piper &amp; Leaf Tea Co.  Shopify WordCamp  Google Dev Tools  Church Street Coffee and Books   The Owners of Golden Age Wine on The Localist Podcast  @WileyPots on Instagram WooCommerce  BigCommerce  Infomedia Contact Form

Pam Sanderson, director of account development at Infomedia, is back on the podcast by popular demand! Last time, Pam and Carrie discussed how to make your website better overall, and this time they do a deep dive into ecommerce. The pandemic has forced many businesses to pivot to online sales whether they were prepared or not, and Pam and Carrie give excellent tips to up your ecommerce game. They start out with common pitfalls in ecommerce, the value in testing your website (don’t forget mobile!), and the importance of having well defined conversion goals to measure success. Google Analytics can seem intimidating, but Pam breaks it down and tells us the most valuable metrics to look at. Pam and Carrie both have extensive experience in website development and give great guidance on product entry, product photos, and different shipping methods. They wrap up with their preferred ecommerce platforms and how you can start working with Pam at Infomedia.  Mentioned in this episode:  <a href="https://infomedia.com/our-team/pamela-sanderson/" rel="nofollow" target="_blank">Pam Sanderson</a> <a href="https://infomedia.com/" rel="nofollow" target="_blank">Infomedia </a> <a href="https://carrierollwagen.com/podcasts/pam-sanderson/" rel="nofollow" target="_blank">Make Your Website Better with Pam Sanderson on The Localist Podcast</a> <a href="https://www.bookshelfthomasville.com/" rel="nofollow" target="_blank">The Bookshelf</a> <a href="https://carrierollwagen.com/podcasts/the-new-cost-of-doing-business-from-shipping-prices-to-cleaning-supplies-with-annie-b-jones/" rel="nofollow" target="_blank"> Annie B. Jones of The Bookshelf on The Localist Podcast</a> <a href="https://carrierollwagen.com/podcasts/online-sales-save-the-day-for-piper-leaf-tea-co/" rel="nofollow" target="_blank"> Connor Knapp of Piper &amp; Leaf Tea Co. on The Localist Podcast</a> <a href="https://piperandleaf.com/" rel="nofollow" target="_blank">Piper &amp; Leaf Tea Co.</a> <a href="https://www.shopify.com/" rel="nofollow" target="_blank">Shopify</a> <a href="https://central.wordcamp.org/" rel="nofollow" target="_blank">WordCamp </a> <a href="https://developer.chrome.com/docs/devtools/" rel="nofollow" target="_blank">Google Dev Tools</a> <a href="https://churchstreetshop.com/" rel="nofollow" target="_blank">Church Street Coffee and Books </a> <a href="https://carrierollwagen.com/podcasts/lobbying-lawmakers-and-drinking-in-the-streets-with-golden-age-wine/" rel="nofollow" target="_blank"> The Owners of Golden Age Wine on The Localist Podcast </a> <a href="https://www.instagram.com/wileypots/" rel="nofollow" target="_blank">@WileyPots on Instagram</a> <a href="https://woocommerce.com/" rel="nofollow" target="_blank">WooCommerce </a> <a href="https://www.bigcommerce.com/" rel="nofollow" target="_blank">BigCommerce </a> <a href="https://infomedia.com/contact/" rel="nofollow" target="_blank">Infomedia Contact Form</a>

Strengthening Your Ecommerce Website with Pam Sanderson

This week on the Localist, Pam Sanderson, Director of Account Development at Infomedia, joins Carrie to talk about everything you need to know about websites. Pam and Carrie dive in with where you should start when evaluating your website, and how to assess your goals. One of Pam’s best tips is to focus on your customers and your content first, and she gives you a road map to follow from there. Pam and Carrie then discuss the best ways to strike a balance between your users, good design, and Google’s algorithm (hint: consistent, quality content is a good place to start!). Content is truly king in the world of websites, and Pam and Carrie give great tips on how to create, utilize, and get the most out of your content. They wrap up the conversation with when to seek help with your website, and what you can expect if you work with a web developer.  Mentioned in this episode:  Carrie’s Ecommerce Webinar Signup Pam Sanderson Infomedia WordPress Drupal Wix SquareSpace Church Street Coffee and Books  One Quick Question Podcast   Pam on One Quick Question Infomedia’s Contact Form

This week on the Localist, Pam Sanderson, Director of Account Development at Infomedia, joins Carrie to talk about everything you need to know about websites. Pam and Carrie dive in with where you should start when evaluating your website, and how to assess your goals. One of Pam’s best tips is to focus on your customers and your content first, and she gives you a road map to follow from there. Pam and Carrie then discuss the best ways to strike a balance between your users, good design, and Google’s algorithm (hint: consistent, quality content is a good place to start!). Content is truly king in the world of websites, and Pam and Carrie give great tips on how to create, utilize, and get the most out of your content. They wrap up the conversation with when to seek help with your website, and what you can expect if you work with a web developer.  Mentioned in this episode:  <a href="https://infomedia.mykajabi.com/ecommercewebinar" rel="nofollow" target="_blank">Carrie’s Ecommerce Webinar Signup</a> <a href="https://infomedia.com/our-team/pamela-sanderson/" rel="nofollow" target="_blank">Pam Sanderson</a> <a href="https://infomedia.com/" rel="nofollow" target="_blank">Infomedia</a> <a href="https://wordpress.com/" rel="nofollow" target="_blank">WordPress</a> <a href="https://www.drupal.org/" rel="nofollow" target="_blank">Drupal</a> <a href="https://www.wix.com/" rel="nofollow" target="_blank">Wix</a> <a href="https://www.squarespace.com/" rel="nofollow" target="_blank">SquareSpace</a> <a href="https://churchstreetshop.com/" rel="nofollow" target="_blank">Church Street Coffee and Books</a> <a href="http://infomedia.com/quickquestion" rel="nofollow" target="_blank">One Quick Question Podcast</a> <a href="https://infomedia.com/one-quick-question/posts/google-analytics" rel="nofollow" target="_blank"> Pam on One Quick Question</a> <a href="https://infomedia.com/contact/" rel="nofollow" target="_blank">Infomedia’s Contact Form</a>

Make Your Website Better with Pam Sanderson

This week on the Localist, Pam Sanderson, Director of Account Development at Infomedia, joins Carrie to talk about everything you need to know about websites. Pam and Carrie dive in with where you should start when evaluating your website, and how to assess your goals. One of Pam’s best tips is to focus on your customers and your content first, and she gives you a road map to follow from there. Pam and Carrie then discuss the best ways to strike a balance between your users, good design, and Google’s algorithm (hint: consistent, quality content is a good place to start!). Content is truly king in the world of websites, and Pam and Carrie give great tips on how to create, utilize, and get the most out of your content. They wrap up the conversation with when to seek help with your website, and what you can expect if you work with a web developer.  Mentioned in this episode:  <a href="http://carrierollwagen.com/podcasts/pam-sanderson/" rel="nofollow" target="_blank">Carrie’s Ecommerce Webinar Signup</a> <a href="https://infomedia.com/our-team/pamela-sanderson/" rel="nofollow" target="_blank">Pam Sanderson</a> <a href="https://infomedia.com/" rel="nofollow" target="_blank">Infomedia</a> <a href="https://wordpress.com/" rel="nofollow" target="_blank">WordPress</a> <a href="https://www.drupal.org/" rel="nofollow" target="_blank">Drupal</a> <a href="https://www.wix.com/" rel="nofollow" target="_blank">Wix</a> <a href="https://www.squarespace.com/" rel="nofollow" target="_blank">SquareSpace</a> <a href="https://churchstreetshop.com/" rel="nofollow" target="_blank">Church Street Coffee and Books</a> <a href="http://infomedia.com/quickquestion" rel="nofollow" target="_blank">One Quick Question Podcast</a> <a href="https://infomedia.com/one-quick-question/posts/google-analytics" rel="nofollow" target="_blank"> Pam on One Quick Question</a> <a href="https://infomedia.com/contact/" rel="nofollow" target="_blank">Infomedia’s Contact Form</a>