Pet Circle
6 Podcast Episodes
Last click strikes back: Bupa, Pet Circle marketers say inflation, cost cuts will push CMOs, brands down funnel – so brace for search-social price spikes, but here’s how to protect budgets
Last click strikes back: Bupa, Pet Circle marketers say inflation, cost cuts will push CMOs, brands down funnel – so brace for search-social price spikes, but here’s how to protect budgets
Last click attribution is back. Tightening wallets, soaring inflation and a VC focus on profitability over growth is pro... Read more
20 Oct 2022
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48mins
Savings hacks and budgeting tips for pet owners, with Dr Tegan Lever from Pet Circle
Savings hacks and budgeting tips for pet owners, with Dr Tegan Lever from Pet Circle
In today’s episode I am sharing some top tips for pet owners on budgeting and money management for your furry family mem... Read more
13 Apr 2022
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34mins
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James Edwards: Data and people in a $1B ecommerce business (CDO at Pet Circle)
James Edwards: Data and people in a $1B ecommerce business (CDO at Pet Circle)
Today we learn about the role that trusted data played to scale an eCommerce business to $1B and beyond with James Edwar... Read more
3 Mar 2022
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1hr 2mins
‘I invite my CFO to creative pitches’: Pet Circle CMO John Wild says hiring analysts, using data bridges destructive divide between finance and marketing, protects budgets
‘I invite my CFO to creative pitches’: Pet Circle CMO John Wild says hiring analysts, using data bridges destructive divide between finance and marketing, protects budgets
John Wild, the Chief Marketing Officer for Pet Circle, invites his CFO to creative pitches and hires analysts with bette... Read more
23 Sep 2021
•
53mins
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Pet Circle – Instagram and Subscriptions
Pet Circle – Instagram and Subscriptions
SUMMARY This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pi... Read more
19 Mar 2021
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31mins
Dog food, deliberate decisions and durable growth w/ Mike Frizell and James Edwards, co-founders of Pet Circle [S3.E2]
Dog food, deliberate decisions and durable growth w/ Mike Frizell and James Edwards, co-founders of Pet Circle [S3.E2]
Mike Frizell and James Edwards, co-founders of Pet Circle, are the quiet achievers of the Australian consumer business s... Read more
21 Oct 2020
•
56mins
