Matt Baglia's guest appearances

Matt Baglia

Actionable Marketing Podcast

Marketing Trends

Dan McGaw

Nick Runyon

Randy Frisch

Stephanie Cox

Jonathan Silver

Travis Chambers

Garrett Mehrguth

Melissa Sargeant

Judd Marcello

Grant Johnson

Russ Perry

Craig Hewitt

Kieran Flanagan

Stu Heinecke

Joanna Wiebe

OwlTail

Text message marketing is a powerful tool — after all no other channel provides marketers with the same level of one-to-one communication that you get by sending a simple text. But just because you have the ability to press send, doesn’t mean you always should.“You need to think to yourself before you send any text message, ‘Is this message providing value? Is the person on the other end of this going to look at this and say, yes, I want to save this.’ If it's not the case, you probably shouldn't be sending it because you've got this unicorn right now, and this way to communicate to your customer is so direct, you want to hold it in the highest regard and respect it as much as possible.” On this episode of Marketing Trends, Matt Baglia, the co-founder and CEO of SlickText, dives into the dos and don’ts of text messaging marketing, and touches on the main reason marketers should approach this channel with extreme caution. Matt also explains some of the best practices that will set up any marketer for success. Enjoy this episode.Main TakeawaysSeeking Approval: You always need to know that the information that you are sending to customers is the information that they have opted into. If you don’t have a user's permission to send them content, don’t. If you send materials to a user that didn’t ask for them, you won’t only be breaking privacy laws, but you also run the risk of your materials being perceived as spam, thus creating a negative image for the brand.Set Expectations: When users opt in to your service, you must be explicit about what materials the user is signing up for. This does not mean that you need to provide a long explanation of every message a user will receive, but if a customer is expecting tracking information for a product, that is all they should be receiving.Don’t Hit Send Too Often: Make sure you have a consistent strategy for how often you send your users messages. Nobody wants to read an excessive amount of text messages from your business or organization. A good rule of thumb in most cases is 2-6 messages per month.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Text message marketing is a powerful tool — after all no other channel provides marketers with the same level of one-to-one communication that you get by sending a simple text. But just because you have the ability to press send, doesn’t mean you always should.“You need to think to yourself before you send any text message, ‘Is this message providing value? Is the person on the other end of this going to look at this and say, yes, I want to save this.’ If it's not the case, you probably shouldn't be sending it because you've got this unicorn right now, and this way to communicate to your customer is so direct, you want to hold it in the highest regard and respect it as much as possible.” On this episode of Marketing Trends, <a href="https://www.linkedin.com/in/mattbaglia" rel="nofollow" target="_blank">Matt Baglia</a>, the co-founder and CEO of <a href="https://www.slicktext.com/" rel="nofollow" target="_blank">SlickText</a>, dives into the dos and don’ts of text messaging marketing, and touches on the main reason marketers should approach this channel with extreme caution. Matt also explains some of the best practices that will set up any marketer for success. Enjoy this episode.Main Takeaways<ul><li>Seeking Approval: You always need to know that the information that you are sending to customers is the information that they have opted into. If you don’t have a user's permission to send them content, don’t. If you send materials to a user that didn’t ask for them, you won’t only be breaking privacy laws, but you also run the risk of your materials being perceived as spam, thus creating a negative image for the brand.</li><li>Set Expectations: When users opt in to your service, you must be explicit about what materials the user is signing up for. This does not mean that you need to provide a long explanation of every message a user will receive, but if a customer is expecting tracking information for a product, that is all they should be receiving.</li><li>Don’t Hit Send Too Often: Make sure you have a consistent strategy for how often you send your users messages. Nobody wants to read an excessive amount of text messages from your business or organization. A good rule of thumb in most cases is 2-6 messages per month.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>.

The Power of Text: Text Message Marketing Best Practices with SlickText CEO, Matt Baglia

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make a loyalty program work as a growth lever.   Some of the highlights of the show include:  Why loyalty programs matter? 20% of company’s customers make 80% revenue Brand Champions: Pay attention to their interests, what they’re buying or not What is a loyalty program? Distinct difference w/two purposes—register, rewards Customer Behavior: Value-add messages give customers a reason to return Getting Started with a Loyalty Program:  Step 1: Understand clientele Step 2: Incentivize customers Step 3: Talk and listen to customers Step 4: Select a loyalty service   Growing a Loyalty Program:  Interaction: Ask, are you a member of our loyalty program yet? Incentivize: Join loyalty program by providing value Integration: Plugin pop-ups and other online opportunities for information   Marketing Metrics: Subscription velocity, click-thru links, opt-out rates, check-ins Do’s/Don’ts: Get permission to send messages, or face legal ramifications    Links:  Matt Baglia on LinkedIn SlickText Ben Sailer on LinkedIn CoSchedule    Quotes: “Research shows that 20 percent of a company’s customers will typically make up about 80 percent of their revenue.” Ben Sailer “You have a small cohort of your best customers, and it’s really important that we’re paying attention to what they’re doing, what their interests are, what they’re buying, what they’re not buying, how they’re buying, and make sure that we communicate and market to them appropriately.” Matt Baglia “When we think, loyalty program, we actually think, ‘Register for our loyalty program and earn points towards rewards’.” Matt Baglia “The value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.” Matt Baglia

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make a loyalty program work as a growth lever. Some of the highlights of the show include: <ul> <li>Why loyalty programs matter? 20% of company’s customers make 80% revenue</li> <li>Brand Champions: Pay attention to their interests, what they’re buying or not</li> <li>What is a loyalty program? Distinct difference w/two purposes—register, rewards</li> <li>Customer Behavior: Value-add messages give customers a reason to return</li> <li>Getting Started with a Loyalty Program: <ul> <li>Step 1: Understand clientele</li> <li>Step 2: Incentivize customers</li> <li>Step 3: Talk and listen to customers</li> <li>Step 4: Select a loyalty service</li> </ul> </li> <li>Growing a Loyalty Program: <ul> <li>Interaction: Ask, are you a member of our loyalty program yet?</li> <li>Incentivize: Join loyalty program by providing value</li> <li>Integration: Plugin pop-ups and other online opportunities for information</li> </ul> </li> <li>Marketing Metrics: Subscription velocity, click-thru links, opt-out rates, check-ins</li> <li>Do’s/Don’ts: Get permission to send messages, or face legal ramifications</li> </ul> Links: <ul> <li><a href="https://www.linkedin.com/in/mattbaglia" rel="noopener nofollow" target="_blank">Matt Baglia on LinkedIn</a></li> <li><a href="https://slicktext.com" rel="noopener nofollow" target="_blank">SlickText</a></li> <li><a href="https://www.linkedin.com/in/ben-sailer-b05a9528" rel="noopener nofollow" target="_blank">Ben Sailer on LinkedIn</a></li> <li><a href="https://coschedule.com/" rel="noopener nofollow" target="_blank">CoSchedule</a></li> </ul> Quotes: “Research shows that 20 percent of a company’s customers will typically make up about 80 percent of their revenue.” Ben Sailer “You have a small cohort of your best customers, and it’s really important that we’re paying attention to what they’re doing, what their interests are, what they’re buying, what they’re not buying, how they’re buying, and make sure that we communicate and market to them appropriately.” Matt Baglia “When we think, loyalty program, we actually think, ‘Register for our loyalty program and earn points towards rewards’.” Matt Baglia “The value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.” Matt Baglia

AMP 216: How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText