Sophie Lovejoy's guest appearances

Sophie Lovejoy

The Small Business Big Marketing Podcast with Timbo Reid

21st Century Women

Naomi Simson

Peter Lorimer

Seth Godin

Jonathan Brown

Jeff Bezos

Rebecca Coomes

Chris Lucas

Nathan Chan

Michael Klim

Gwyneth Paltrow

Paul Greenberg

Julie Mathers

Nick Molnar

Calvin Klein

Stu Heinecke

OwlTail

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way.  And guess how much it cost her?   $50,000? $500,000? $5,000,000?   Nope. It cost her absolutely nothing!   A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen. Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent!   In this candid interview Sant and Abel’s Sophie shares:  How and why share started an online pyjama brand Why she loves the Beverly Hills Hotel so much! How she managed to get the world’s most famous reality TV family in the Kardashians to wear her pyjamas And plenty more ...    “The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&amp;A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel   Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy:  “Jump in the deep-end then work it out.” I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to? And I love Sophie’s enthusiasm towards networking … starting with being a regular at the Beverly Hills Hotel!    “Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel   Sophie Lovejoy Interview Transcription   Tim Sophie Lovejoy welcome to the small business big marketing show.   Sophie Thank you. Timbo It's a pleasure to be here.   Tim Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty? Click Here To Download Full Transcription   Resources mentioned:  Sant and Abel’s official website Sant and Abel on Facebook Sant and ABel on Instagram    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]See omnystudio.com/listener for privacy information.

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way.  And guess how much it cost her? $50,000? $500,000? $5,000,000? Nope. It cost her absolutely nothing! A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen. Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent! In this candid interview Sant and Abel’s Sophie shares: <ul> <li>How and why share started an online pyjama brand</li> <li>Why she loves the Beverly Hills Hotel so much!</li> <li>How she managed to get the world’s most famous reality TV family in the Kardashians to wear her pyjamas</li> <li>And plenty more ...</li> </ul> “The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&amp;A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy: <ol> <li>“Jump in the deep-end then work it out.”</li> <li>I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to?</li> <li>And I love Sophie’s enthusiasm towards networking … starting with being a regular at the Beverly Hills Hotel!</li> </ol> “Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel Sophie Lovejoy Interview Transcription Tim Sophie Lovejoy welcome to the small business big marketing show. Sophie Thank you. Timbo It's a pleasure to be here. Tim Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty? <a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/03/Sophie-Lovejoy-Interview-Transcription.pdf" rel="noopener noreferrer nofollow" target="_blank">Click Here To Download Full Transcription</a> Resources mentioned: <ul> <li><a href="https://santandabel.com/" rel="nofollow" target="_blank">Sant and Abel’s official website</a></li> <li><a href="https://www.facebook.com/santandabel/" rel="nofollow" target="_blank">Sant and Abel on Facebook</a></li> <li><a href="https://www.instagram.com/santandabel/" rel="nofollow" target="_blank">Sant and ABel on Instagram</a></li> </ul> Please support the following businesses who make this show possible: <a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" rel="nofollow" target="_blank">American Express Business Explorer Credit Card</a> Let your business expenses reward you. Every year. <a href="https://www.yellow.com.au/" rel="nofollow" target="_blank">Yellow</a> Partner with Australia’s #1 online business directory for all your digital marketing needs. <a href="https://www.switchnode.com.au/" rel="nofollow" target="_blank">Switchnode</a> Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s <a href="https://smallbusinessbigmarketing.com/podcast-2/" rel="nofollow" target="_blank">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG" rel="nofollow" target="_blank">Small Business Big Marketing</a>]See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How to get the Kardashians to endorse your product with Sant and Abel’s Sophie Lovejoy | #453

One hot Sydney summer in 2011, a luxury sleepwear collection made from lightweight, breathable super fine cotton called Sant and Abel was born.  Aussie girl,Sophie Lovejoy has taken these colourful, classic prints from a hot dreamy night far beyond one Sydney bedroom. Sant and Abel is now available online all over the world and sold in stores throughout Australia and the US.With socialites and celebrities like the Kardashians wearing Sant &amp; Abel and not just to bed, but at lunches and baby showers .... but I don't blame them, the designs are fun, edgy, and super comfy,  it's no wonder Soph has taken off!

One hot Sydney summer in 2011, a luxury sleepwear collection made from lightweight, breathable super fine cotton called Sant and Abel was born. Aussie girl, Sophie Lovejoy has taken these colourful, classic prints from a hot dreamy night far beyond one Sydney bedroom. Sant and Abel is now available online all over the world and sold in stores throughout Australia and the US. With socialites and celebrities like the Kardashians wearing Sant &amp; Abel and not just to bed, but at lunches and baby showers .... but I don't blame them, the designs are fun, edgy, and super comfy, it's no wonder Soph has taken off!

021: Aussie Girl, Sophie Lovejoy takes on the world with her world class pyjamas Sant & Abel