Alistair Wickens's guest appearances

Alistair Wickens

Marketing and Finance (MAF) Podcast

Live, Work and Play: Creating Communities

Good Business Talking

Chris Ducker

David Smith

Chris Fox

Russ Roberts

Ryan Hanley

Jo Chidley

Daniel Crosby

Kate Russell

Andrew Warner

Jeff McMahon

Janet Murray

Chris Dayley

David Wright

Brian Taylor

Dylis Guyan

OwlTail

How do you go about addressing housing inequality, and in the process create over 4,400 new houses, inject £125M into the local economy, create 300 jobs for those in need and build a business with over £500M in assets and £0 debt?  That's the path Goscombe Group are on.  Join me as I speak to CEO Alastair Wickens on what drove him to set and take on this challenge and how his perspective on the role of business has changed.

How do you go about addressing housing inequality, and in the process create over 4,400 new houses, inject £125M into the local economy, create 300 jobs for those in need and build a business with over £500M in assets and £0 debt?  That's the path Goscombe Group are on.  Join me as I speak to CEO Alastair Wickens on what drove him to set and take on this challenge and how his perspective on the role of business has changed.

Alistair Wickens - CEO and Founder of Goscombe Group

Alistair Wickens is the CEO of Goscombe Group Limited. He is the founder behind one of the UK's most innovative housing companies, pioneering ways to leverage home-building as a vehicle to deliver powerful social impact, whilst addressing housing inequality using an innovative funding model originally deployed by TOMS® Shoes.

Alistair Wickens is the CEO of Goscombe Group Limited. He is the founder behind one of the UK's most innovative housing companies, pioneering ways to leverage home-building as a vehicle to deliver powerful social impact, whilst addressing housing inequality using an innovative funding model originally deployed by TOMS® Shoes.

S1.02: Alistair Wickens On Reversing Housing Inequality

MPAF73 – Alistair Wickens on Totally Digital Businesses What is a totally digital business? Certainly not one an "old style" one with a cool website superimposed over the front end. In this episode I talk to Alistair Wickens who's just transformed his company from a traditional to a totally digital business. A fascinating story, it's both scary and packed with lessons and insights. Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business. That's all right here in Episode 73 of the Marketing Protection and Finance Podcast. Who is Alistair Wickens? Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm. He's recently overseen Road To Health's transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option. Links and Show Notes. For links to the books and apps mentioned by Alistair, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards.  A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

MPAF73 – Alistair Wickens on Totally Digital Businesses What is a totally digital business? Certainly not one an "old style" one with a cool website superimposed over the front end. In this episode I talk to Alistair Wickens who's just transformed his company from a traditional to a totally digital business. A fascinating story, it's both scary and packed with lessons and insights. Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business. That's all right here in Episode 73 of the Marketing Protection and Finance Podcast. Who is Alistair Wickens? Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm. He's recently overseen Road To Health's transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option. Links and Show Notes. For links to the books and apps mentioned by Alistair, please visit <a href="http://rogeredwards.co.uk/MPAF" rel="nofollow" target="_blank">http://rogeredwards.co.uk/MPAF</a> for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from <a href="http://rogeredwards.co.uk/MPAF" rel="nofollow" target="_blank">http://rogeredwards.co.uk/MPAF</a>, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. <a href="http://rogeredwards.co.uk/itunes" rel="nofollow" target="_blank">http://rogeredwards.co.uk/itunes</a> Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href="http://rogeredwards.co.uk" rel="nofollow" target="_blank">http://rogeredwards.co.uk</a>

MPAF73 – Alistair Wickens on Totally Digital Businesses