Dion Hughes's guest appearances

Dion Hughes

The Social Entrepreneurship & Innovation Podcast

What's Wrong With: The Podcast

Footprint Futures

Brands In Action

LeBron James

Rishi Manchanda

Paul Hawken

Andrew Morgan

John McCrea

Phoebe Yu

Jaime Derringer

Jeremy Jones

Rand Fishkin

Dylan Thomas

Mike Indursky

Tara-Nicholle Nelson

Branden Harvey

Davis Smith

Victor Lytvinenko

OwlTail

During the episode we approach: - How to position a zero-waste product in the market- The main challenges when launching a zero-waste beauty product- How to overcome challenges in formulating and manufacturing your products- The importance of giving a purpose and vision to your brand- How to overcome challenges of finding audiences in the US- How to overcome challenges in retailing distribution, by staying true to yourselves - How to better educate customers about free-plastic consumption- A piece of advice to small eCommerces that wish to go into retail. Footprint Futures is the podcast where we interview forward-thinking ecropreneurs and change-makers on how to accelerate the world towards a sustainable future.

During the episode we approach: - How to position a zero-waste product in the market- The main challenges when launching a zero-waste beauty product- How to overcome challenges in formulating and manufacturing your products- The importance of giving a purpose and vision to your brand- How to overcome challenges of finding audiences in the US- How to overcome challenges in retailing distribution, by staying true to yourselves - How to better educate customers about free-plastic consumption- A piece of advice to small eCommerces that wish to go into retail. Footprint Futures is the podcast where we interview forward-thinking ecropreneurs and change-makers on how to accelerate the world towards a sustainable future.

#15 | Dion Hughes | Positioning of a new sustainable beauty brand.

Dion Hughes isn’t just a brilliant advertising and marketing mind, he’s put his money where his mouth is by creating a successful, sustainable, personal hair care brand called HiBAR. This new company aims to take on the issue of ocean plastics while delivering an optimistic start to your day. There’s no plastic in their products or in Dion’s personality.00:18 - Dion Intro01:42 - Why did you start Hibar03:12 - Forging a different path with advertising08:14 - How did freelance lead to Hibar12:21 - Who is the competition15:19 - Stance on sharing plastic free technology19:11 - Is Hibar a new category20:16 - Articulation of the brand look25:48 - Intention driving interaction with the right people30:24 - What are your challenges32:03 - You are the brand33:41 - How do you go up against beliefs about liquid products36:10 - Purpose of lathering37:43 - 10 years from now what kind of client is Hibar41:53 - Where can you find Hibar42:42 - How can clients find you at Persuasion43:26 - Helping brands articulate45:58 - How do you think about your brand’s purpose

Dion Hughes isn’t just a brilliant advertising and marketing mind, he’s put his money where his mouth is by creating a successful, sustainable, personal hair care brand called HiBAR. This new company aims to take on the issue of ocean plastics while delivering an optimistic start to your day. There’s no plastic in their products or in Dion’s personality.00:18 - Dion Intro01:42 - Why did you start Hibar03:12 - Forging a different path with advertising08:14 - How did freelance lead to Hibar12:21 - Who is the competition15:19 - Stance on sharing plastic free technology19:11 - Is Hibar a new category20:16 - Articulation of the brand look25:48 - Intention driving interaction with the right people30:24 - What are your challenges32:03 - You are the brand33:41 - How do you go up against beliefs about liquid products36:10 - Purpose of lathering37:43 - 10 years from now what kind of client is Hibar41:53 - Where can you find Hibar42:42 - How can clients find you at Persuasion43:26 - Helping brands articulate45:58 - How do you think about your brand’s purpose

Dion Hughes / HiBAR

Nora Schaper

📄 Full Show Notes &amp; Episode Bonuses 🌍Better World Weekly Newsletter 🎬Subscribe on YouTube Today, we welcome Dion Hughes and Nora Schaper, co-founders of plastic-free shampoo and conditioner brand HiBar. Founded in 2017 after a trip to Mexico where founder Dion saw entire beaches covered in plastic, HiBAR was created to increase accessibility to salon-quality, plastic-free shampoo and conditioner. In addition to their mission of reducing ocean plastic, HiBAR aspires to show other industries how to reimagine their products to be plastic-free.  In our Episode with Dion and Nora, we discuss:  HiBar's origin story The development journey of creating plastic-free, all-natural shampoo and conditioner bars for all hair types The planet-loving philosophy behind Hibar's unique product shapes and packaging How Dion and Nora view "competition" in the space Tips for going plastic-free  Links from the Episode:   HiBAR on Instagram, Twitter, and Facebook Bite Toothpaste Blue Planet Series on BBC  Zero Waste Home by Bea Johnson  Plastic: A Toxic Love Story by Susan Freinkel Eating Up Easter Documentary   Mudlarking: In Search of London’s Past Along the River Thames by Laura Maiklem  Full Show Notes &amp; Episode Bonuses: https://growensemble.com/plastic-free-shampoo-conditioner Connect with Grow Ensemble on Social:   YouTube Twitter LinkedIn Instagram 

📄 <a href="https://growensemble.com/plastic-free-shampoo-conditioner" rel="nofollow" target="_blank">Full Show Notes &amp; Episode Bonuses</a> 🌍<a href="https://growensemble.com/newsletter/" rel="nofollow" target="_blank">Better World Weekly Newsletter</a> 🎬<a href="https://www.youtube.com/channel/UCnkEPD9stzO2dpg-B5gfjgw?sub_confirmation=1" rel="nofollow" target="_blank">Subscribe on YouTube</a> Today, we welcome Dion Hughes and Nora Schaper, co-founders of plastic-free shampoo and conditioner brand HiBar. Founded in 2017 after a trip to Mexico where founder Dion saw entire beaches covered in plastic, HiBAR was created to increase accessibility to salon-quality, plastic-free shampoo and conditioner. In addition to their mission of reducing ocean plastic, HiBAR aspires to show other industries how to reimagine their products to be plastic-free.  In our Episode with Dion and Nora, we discuss: <ul> <li>HiBar's origin story</li> <li>The development journey of creating plastic-free, all-natural shampoo and conditioner bars for all hair types</li> <li>The planet-loving philosophy behind Hibar's unique product shapes and packaging</li> <li>How Dion and Nora view "competition" in the space</li> <li>Tips for going plastic-free</li> </ul> Links from the Episode: <ul> <li><a href="https://hellohibar.com/?utm_source=google&amp;utm_medium=paid&amp;utm_campaign=brand&amp;gclid=CjwKCAiA-_L9BRBQEiwA-bm5fsefbBKEu21grvl1XP-VK-1AucJKKfdOwZ-lQKHf4ugH7wTh68gdzhoC2f0QAvD_BwE" rel="nofollow" target="_blank"> HiBAR</a> on <a href="https://www.instagram.com/hellohibar/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://twitter.com/hellohibar" rel="nofollow" target="_blank">Twitter</a>, and <a href="https://www.facebook.com/hellohibar" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="https://bitetoothpastebits.com/" rel="nofollow" target="_blank">Bite Toothpaste</a></li> <li><a href="https://www.bbcearth.com/shows/blue-planet/" rel="nofollow" target="_blank">Blue Planet</a> Series on BBC</li> <li><a href="https://bookshop.org/books/zero-waste-home-the-ultimate-guide-to-simplifying-your-life-by-reducing-your-waste/9781451697681" rel="nofollow" target="_blank"> Zero Waste Home</a> by Bea Johnson</li> <li><a href="https://bookshop.org/books/plastic-a-toxic-love-story-9781690513506/9780547152400" rel="nofollow" target="_blank"> Plastic: A Toxic Love Story</a> by Susan Freinkel</li> <li><a href="https://eatingupeaster.com/" rel="nofollow" target="_blank">Eating Up Easter</a> Documentary </li> <li><a href="https://bookshop.org/books/mudlark-in-search-of-london-s-past-along-the-river-thames/9781631494963" rel="nofollow" target="_blank"> Mudlarking: In Search of London’s Past Along the River Thames</a> by Laura Maiklem</li> </ul> Full Show Notes &amp; Episode Bonuses: <a href="https://growensemble.com/plastic-free-shampoo-conditioner" rel="nofollow" target="_blank">https://growensemble.com/plastic-free-shampoo-conditioner</a> Connect with Grow Ensemble on Social: <ul> <li><a href="https://www.youtube.com/channel/UCnkEPD9stzO2dpg-B5gfjgw?sub_confirmation=1" rel="nofollow" target="_blank"> YouTube</a></li> <li><a href="https://twitter.com/growensemble" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/company/35503750" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.instagram.com/grow_ensemble/" rel="nofollow" target="_blank">Instagram</a></li> </ul>

#136 - Plastic Free Shampoo and Conditioner: A Revolution in Hair Care to Reduce Ocean Plastic with Dion Hughes and Nora Schaper, Co-Founders of HiBAR

Follow HiBAR on Instagram, Twitter, Facebook.Created by SOUR, this podcast is part of the studio's "Future of X,Y,Z" research, where the collaborative discussion outcomes serve as the base for the futuristic concepts built in line with the studio's mission of solving urban, social and environmental problems through intelligent designs.Find out what today’s guest and former guests are up to by following What’s Wrong With on Instagram and on Twitter. Make sure to visit our website - podcast.whatswrongwith.xyz - and subscribe to the show on Apple Podcasts, Spotify, or Google Podcasts so you never miss an episode. If you found value in this show, we would appreciate it if you could head over to iTunes to rate and leave a review – or you can simply tell your friends about the show!Don’t forget to join us next week for another episode. Thank you for listening!

Follow HiBAR on <a href="https://www.instagram.com/hellohibar/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://twitter.com/hellohibar" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.facebook.com/hellohibar" rel="nofollow" target="_blank">Facebook</a>. Created by <a href="http://sour.studio/" rel="nofollow" target="_blank">SOUR</a>, this podcast is part of the studio's "Future of X,Y,Z" research, where the collaborative discussion outcomes serve as the base for the futuristic concepts built in line with the studio's mission of solving urban, social and environmental problems through intelligent designs.Find out what today’s guest and former guests are up to by following What’s Wrong With on <a href="https://www.instagram.com/whatissour/" rel="nofollow" target="_blank">Instagram</a> and on <a href="https://twitter.com/thisissour" rel="nofollow" target="_blank">Twitter</a>.  Make sure to visit our website - <a href="https://dashboard.simplecast.com/shows/e4bc60a6-16e4-4918-9c39-87a25bfdf051/episodes/150ca77d-8c29-4f30-a7c1-fc38e0ffe6ad/podcast.whatswrongwith.xyz" rel="nofollow" target="_blank">podcast.whatswrongwith.xyz</a> - and subscribe to the show on Apple Podcasts, Spotify, or Google Podcasts so you never miss an episode. If you found value in this show, we would appreciate it if you could head over to iTunes to rate and leave a review – or you can simply tell your friends about the show!Don’t forget to join us next week for another episode. Thank you for listening!