Pamela Vaughan's guest appearances

Pamela Vaughan

The Agents of Change Digital Marketing Podcast

Louder Than Words | Creative Talks with John Bonini

Metrics & Chill

Joanna Wiebe

Scott Belsky

Jason Fried

Marcus Sheridan

Meghan Keaney Anderson

Rand Fishkin

Jay Acunzo

Andy Crestodina

Joe Pulizzi

Ann Handley

Oli Gardner

Chris Savage

Chris Brogan

Jason Zook

Austin Kleon

OwlTail

Ever wonder how HubSpot approaches its own growth marketing? Pamela Vaughan, who has been with the company since 2008, gives us an inside look at the things that helped grow the HubSpot Blog to &gt;4M monthly visitors, as well as their approach to testing and optimization that continues to help them grow at scale.

2: Pamela Vaughan / HubSpot's Approach to Growth & Optimization

So you've got yourself a blog, and like everyone else with a blog, you're looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough? It's true, new content is important. But what happens to the older posts you've written, do you just let them collect dust and keep moving forward? The answer is "no!" By revisiting and carefully optimizing your older posts, you're taking advantage of the content that might still be generating traffic by invigorating new life into it, while at the same time providing great search results by updating information that very possibly has changed since it was originally written. Pamela Vaughan is HubSpot's blog optimization expert. Over the last year she has helped HubSpot double their conversion rates by optimizing their historical (older) posts. Her creative and innovative ideas on the topic can help your business’s blog do the same thing.   www.agentsofchangecon.com/149

So you've got yourself a blog, and like everyone else with a blog, you're looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough? It's true, new content is important. But what happens to the older posts you've written, do you just let them collect dust and keep moving forward? The answer is "no!" By revisiting and carefully optimizing your older posts, you're taking advantage of the content that might still be generating traffic by invigorating new life into it, while at the same time providing great search results by updating information that very possibly has changed since it was originally written. Pamela Vaughan is HubSpot's blog optimization expert. Over the last year she has helped HubSpot double their conversion rates by optimizing their historical (older) posts. Her creative and innovative ideas on the topic can help your business’s blog do the same thing. <a href="http://www.agentsofchangecon.com/149" rel="nofollow" target="_blank">www.agentsofchangecon.com/149</a>

How to Optimize Old Blog Posts for Search & Conversions - with Pamela Vaughan

The HubSpot Blog has grown to drive 2 million monthly views. There aren't many people more responsible for this growth than Pamela Vaughan, manager of optimization and growth of HubSpot Content.In this candid interview, Pamela discusses how she joined HubSpot in 2008, how the landscape has changed since, and how other marketers and bloggers could achieve similar growth.

The HubSpot Blog has grown to drive 2 million monthly views. There aren't many people more responsible for this growth than Pamela Vaughan, manager of optimization and growth of HubSpot Content. In this candid interview, Pamela discusses how she joined HubSpot in 2008, how the landscape has changed since, and how other marketers and bloggers could achieve similar growth.

Pamela Vaughan: How the HubSpot Blog Drives 2 Million Monthly Views