Craig Benner's guest appearances

Craig Benner

OOH Insider

Digital & Dirt

Rick Robinson

Sam Keywanfar

Jonathan Gudai

Amanda Dorenberg

James Orsini

Michael Provenzano

Ian Dallimore

Jay Johnson

Adam Morgan

Dan Dawson

Bud Torcom

Sam Mallikarjunan

Stephanie Gutnik

Chris Meade

Douglas Lusted

OwlTail

In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder &amp; CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comHow Craig got Started: 3:35-12:33Accretive Outcome Analytics: 12:40-21:06How to have the 1-to-1 Convo: 21:22-23:20IOS14: 23:28-28:53How Measurement Leads to More spending: 28:54-33:34Realtime Optimization: 33:35-39:05

In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder &amp; CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- <a href="https://programmatic.lamar.com/posts/craig-benner" rel="nofollow" target="_blank">Programmatic.lamar.com</a> How Craig got Started: 3:35-12:33 Accretive Outcome Analytics: 12:40-21:06 How to have the 1-to-1 Convo: 21:22-23:20 IOS14: 23:28-28:53 How Measurement Leads to More spending: 28:54-33:34 Realtime Optimization: 33:35-39:05

Closing the Media Gap with Measurement with Craig Benner

Craig Benner is back!Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry.Make sure to check out Accretive Media at...https://accretiveads.com/And connect with Craig at...https://www.linkedin.com/in/craigbenner/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media at... <a href="https://accretiveads.com/" rel="nofollow" target="_blank">https://accretiveads.com/</a> And connect with Craig at... <a href="https://www.linkedin.com/in/craigbenner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/craigbenner/</a>Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: <a href="https://www.troweco.com/" rel="nofollow" target="_blank">https://www.troweco.com/</a>

Episode 053 - Craig Benner (Accretive Media) on DOOH and Connected TV.

Today's guest is Craig Benner, Founder and CEO of Accretive Media.Accretive is responsible for connecting brands with the right customers by leveraging over 175,000 digital screens across the country.Their I-SEA methodology combines expertise and technology, keeping measurement at the forefront of the conversation for their clients. Craig knows what it takes to get the job done and to keep clients coming back for more. If you've wanted to learn about how programmatic digital out of home works, then this is the primer you've been looking for. Craig comes from the digital marketing world and brings intangible experience that makes understanding big, complex ideas easy for anyone.To connect with Craig, you can find him here on LinkedIn...https://www.linkedin.com/in/craigbenner/Check out Accretive Media at...https://accretiveads.com/And as always, show your ❤️ for OOH by repping your squad with swag at...OOHSWAG.COMUse promo code INSIDER for 10% off your first purchase!As always, best place to find me is on LinkedIn at...https://www.linkedin.com/in/troweactual/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Today's guest is Craig Benner, Founder and CEO of Accretive Media. Accretive is responsible for connecting brands with the right customers by leveraging over 175,000 digital screens across the country. Their I-SEA methodology combines expertise and technology, keeping measurement at the forefront of the conversation for their clients.  Craig knows what it takes to get the job done and to keep clients coming back for more.  If you've wanted to learn about how programmatic digital out of home works, then this is the primer you've been looking for. Craig comes from the digital marketing world and brings intangible experience that makes understanding big, complex ideas easy for anyone. To connect with Craig, you can find him here on LinkedIn... <a href="https://www.linkedin.com/in/craigbenner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/craigbenner/</a> Check out Accretive Media at... <a href="https://accretiveads.com/" rel="nofollow" target="_blank">https://accretiveads.com/</a> And as always, show your ❤️ for OOH by repping your squad with swag at... <a href="http://OOHSWAG.COM" rel="nofollow" target="_blank">OOHSWAG.COM</a> Use promo code INSIDER for 10% off your first purchase! As always, best place to find me is on LinkedIn at... <a href="https://www.linkedin.com/in/troweactual/" rel="nofollow" target="_blank">https://www.linkedin.com/in/troweactual/</a>Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: <a href="https://www.troweco.com/" rel="nofollow" target="_blank">https://www.troweco.com/</a>