Cham Tang's guest appearances

Cham Tang

Business Brain Food

Small Business Talk Cathy Smith

ScaleHQ Podcast

Paul Higgins

John Livesay

John Lee Dumas

Alex Pirouz

Mike Michalowicz

John Abbott

Ross Jeffries

John Demartini

Steve Sims

Bob Burg

Sue Daley

Julian Mather

Joshua Belanger

Margie Warrell

Cathy Smith

OwlTail

How do you get more customers in the door?   This week, Cham Tang breaks down his 3-Step Process to boost customer acquisition.  At the end of the day, the thing that keeps your business afloat is your customers, they are the ones who provide the money that drives your business.   One of the most important things to master in order to scale, is customer acquisition.   If you want to do that, you need to know how to build trust with your potential audience as first they have to like you, then trust you, then they'll buy from you.  This week I interview Cham Tang, marketing master and Co-Founder of Authentic Education.  Together we break down the secret science of customer acquisition, using Cham's 3-Step Process that you need to know to convert clicks into loyal customers.  Here are the highlights of this weeks episode: 08:11 - What is Cham’s Framework for customer acquisition? 13:44 - What do you have to get right to convert customers? 17:28 - The Seven Marketing Methods 26:21 - How to quickly build trust with your target customer 33:25 - What does a good conversion rate look like? 43:27 - How should you present your offer?  ------------------------------------------------------ Watch or listen to full episodes on: Spotify: https://loom.ly/NuK50WA Apple: https://loom.ly/-oy8jL4 YouTube: https://loom.ly/u_vibuw ScaleHQ website: www.ScaleHQ.com.au/podcast/83 Visit our guest: Cham's Linkedin: https://www.linkedin.com/in/chamtang/?originalSubdomain=au Authentic Education Special Offer: www.authentic.com.au/scaleup  #customeracquisition #buildingtrust #marketingstrategy

How do you get more customers in the door? This week, Cham Tang breaks down his 3-Step Process to boost customer acquisition. At the end of the day, the thing that keeps your business afloat is your customers, they are the ones who provide the money that drives your business. One of the most important things to master in order to scale, is customer acquisition. If you want to do that, you need to know how to build trust with your potential audience as first they have to like you, then trust you, then they'll buy from you. This week I interview Cham Tang, marketing master and Co-Founder of Authentic Education. Together we break down the secret science of customer acquisition, using Cham's 3-Step Process that you need to know to convert clicks into loyal customers. Here are the highlights of this weeks episode: <a href="https://www.youtube.com/watch?v=fhk5xUOGtnA&amp;t=491s" rel="nofollow" target="_blank">08:11</a> - What is Cham’s Framework for customer acquisition? <a href="https://www.youtube.com/watch?v=fhk5xUOGtnA&amp;t=824s" rel="nofollow" target="_blank">13:44</a> - What do you have to get right to convert customers? <a href="https://www.youtube.com/watch?v=fhk5xUOGtnA&amp;t=1048s" rel="nofollow" target="_blank">17:28</a> - The Seven Marketing Methods <a href="https://www.youtube.com/watch?v=fhk5xUOGtnA&amp;t=1581s" rel="nofollow" target="_blank">26:21</a> - How to quickly build trust with your target customer <a href="https://www.youtube.com/watch?v=fhk5xUOGtnA&amp;t=2005s" rel="nofollow" target="_blank">33:25</a> - What does a good conversion rate look like? <a href="https://www.youtube.com/watch?v=fhk5xUOGtnA&amp;t=2607s" rel="nofollow" target="_blank">43:27</a> - How should you present your offer? ------------------------------------------------------ Watch or listen to full episodes on: Spotify: <a href="https://loom.ly/NuK50WA" rel="nofollow" target="_blank">https://loom.ly/NuK50WA</a> Apple: <a href="https://loom.ly/-oy8jL4" rel="nofollow" target="_blank">https://loom.ly/-oy8jL4</a> YouTube: <a href="https://loom.ly/u_vibuw" rel="nofollow" target="_blank">https://loom.ly/u_vibuw</a> ScaleHQ website: <a href="http://www.ScaleHQ.com.au/podcast/83" rel="nofollow" target="_blank">www.ScaleHQ.com.au/podcast/83</a> Visit our guest: Cham's Linkedin: <a href="https://www.linkedin.com/in/chamtang/?originalSubdomain=au" rel="nofollow" target="_blank">https://www.linkedin.com/in/chamtang/?originalSubdomain=au</a> Authentic Education Special Offer: <a href="http://www.authentic.com.au/scaleup" rel="nofollow" target="_blank">www.authentic.com.au/scaleup</a> #customeracquisition #buildingtrust #marketingstrategy

83 — Simple But Effective 3-Step Process for Scaling Your Customer Acquisition - Cham Tang

This week we get some great marketing takeaways from someone who’s really been there and done it. Cham Tang is the head of marketing and co-founder of Authentic Education; a BRW Fast100-company no less. He is also a great friend of MaxMyProfit - we’ve done a lot of work with him in the past and we know just how good he is. Can you believe that Cham has spent over two million AUD of his own money on marketing? This is the kind of guy you want to be giving you marketing advice! See some of Trent’s top tips below:  Most marketing skills can be taught. Don’t assume you can’t do it.  It’s okay for people not to like you sometimes. One negative shouldn’t skew your instinctive way of doing things.  Beware of developing negative belief systems. Often the most negative beliefs become subconscious and very difficult to shift.  People are generally more happy with the progress during the journey than they are with the outcome of the journey. This means that getting out of your comfort zone to learn something new can be more enjoyable than you think.  Think of your perfect customer/client avatar. Zone in on that instead of watering down your offering to please too many people.  Just because ‘no one else is doing it’ doesn’t make it a good business idea. In this episode of Business Brain Food you will learn:  The work of Authentic Education  How to transition from back office to becoming a front man  How to develop winning beliefs  The myth of the passive-income goal  The cost of acquiring a new client V appealing to existing ones  The three Ps explained Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Cham will be hosting a series of events across Australia in the new year. Go to http://www.authentic.com.au for more info  Go here an exclusive offer for BBF listeners: Cham’s webinar of the 7 Best Marketing Strategies for Small Business  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a great quote from Henry Ford that Cham shared with us during the show. “Nothing is terribly difficult if you break it into small pieces.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

This week we get some great marketing takeaways from someone who’s really been there and done it. Cham Tang is the head of marketing and co-founder of Authentic Education; a BRW Fast100-company no less. He is also a great friend of MaxMyProfit - we’ve done a lot of work with him in the past and we know just how good he is. Can you believe that Cham has spent over two million AUD of his own money on marketing? This is the kind of guy you want to be giving you marketing advice! See some of Trent’s top tips below: Most marketing skills can be taught. Don’t assume you can’t do it. It’s okay for people not to like you sometimes. One negative shouldn’t skew your instinctive way of doing things. Beware of developing negative belief systems. Often the most negative beliefs become subconscious and very difficult to shift. People are generally more happy with the progress during the journey than they are with the outcome of the journey. This means that getting out of your comfort zone to learn something new can be more enjoyable than you think. Think of your perfect customer/client avatar. Zone in on that instead of watering down your offering to please too many people. Just because ‘no one else is doing it’ doesn’t make it a good business idea. In this episode of Business Brain Food you will learn: The work of Authentic Education How to transition from back office to becoming a front man How to develop winning beliefs The myth of the passive-income goal The cost of acquiring a new client V appealing to existing ones The three Ps explained Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Cham will be hosting a series of events across Australia in the new year. Go to <a href="http://www.authentic.com.au" rel="nofollow" target="_blank">http://www.authentic.com.au</a> for more info Go here an exclusive offer for BBF listeners: Cham’s webinar of the 7 Best Marketing Strategies for Small Business All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: We’ll end with a great quote from Henry Ford that Cham shared with us during the show. “Nothing is terribly difficult if you break it into small pieces.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF246: Everything becomes easy when you break it into small pieces with Cham Tang

The first tip is What is the competition doing? It sounds counterintuitive, but one of the first things you should do is to see what the competition is doing when it comes to Facebook ads. And there’s a very little known but an extremely useful thing that Facebook brought out. So, Facebook was pushing for more transparency on who’s placing ads and what people are advertising and they created this thing called the Facebook ads library. Who Is Seeing Your Ad? Listen to Small Business Talk Podcast Episode 41 to get all 10 of Cham's get tips on Facebook Marketing.See omnystudio.com/listener for privacy information.

The first tip is What is the competition doing? It sounds counterintuitive, but one of the first things you should do is to see what the competition is doing when it comes to Facebook ads. And there’s a very little known but an extremely useful thing that Facebook brought out. So, Facebook was pushing for more transparency on who’s placing ads and what people are advertising and they created this thing called the Facebook ads library. Who Is Seeing Your Ad? <a href="https://smallbusinesstalk.com.au/041" rel="nofollow" target="_blank">Listen to Small Business Talk Podcast Episode 41 to get all 10 of Cham's get tips on Facebook Marketing.</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

10 Facebook Advertising Tips For Small Businesses With Cham Tang