Sandro Catanzaro's guest appearances

Sandro Catanzaro

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This week on JobMakers, host Denzil Mohammed talks with Sandro Catanzaro, who started several businesses in his native Peru but had no idea he’d end up helping NASA go to Mars, or that he’d use that same technology to plan and buy video ad campaigns. Now Head of Publisher Services Strategy for Roku, which acquired the company he founded, dataxu, in 2019, Mr. Catanzaro is an emblem of ingenuity and inventiveness. His demand-side platform, device graph technology and analytics platform help accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. But he’s not done yet! Guest: Sandro Catanzaro is the former founder and Chief Innovation Officer of Dataxu, which was acquired by Roku in 2019. He is now the Head of Advanced Solutions and Partnerships at Roku, and previously held positions at Bain &amp; Company and NASA. He co-invented the real-time optimization algorithm at the core of the DataXu platform. Catanzaro is an industry thought leader and speaks at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has influenced the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes AOL, FOX, Havas, IPG and Omnicom Media Group. Catanzaro holds an MS from the MIT Sloan School of Management, an MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever. Join the conversation and comment on this podcast episode: https://ricochet.com/podcast/jobmakers/sandro-catanzaro-takes-his-american-dream-to-mars-and-back/.Now become a Ricochet member for only $5.00 a month! Join and see what you’ve been missing: https://ricochet.com/membership/.Subscribe to JobMakers in Apple Podcasts (and leave a 5-star review, please!), or by RSS feed. For all our podcasts in one place, subscribe to the Ricochet Audio Network Superfeed in Apple Podcasts or by RSS feed. Follow JobMakers on Send any suggestions, tips, and fan mail to denzil@jobmakerspodcast.org.

This week on JobMakers, host Denzil Mohammed talks with Sandro Catanzaro, who started several businesses in his native Peru but had no idea he’d end up helping NASA go to Mars, or that he’d use that same technology to plan and buy video ad campaigns. Now Head of Publisher Services Strategy for Roku, which acquired the company he founded, dataxu, in 2019, Mr. Catanzaro is an emblem of ingenuity and inventiveness. His demand-side platform, device graph technology and analytics platform help accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. But he’s not done yet! Guest: Sandro Catanzaro is the former founder and Chief Innovation Officer of Dataxu, which was acquired by Roku in 2019. He is now the Head of Advanced Solutions and Partnerships at Roku, and previously held positions at Bain &amp; Company and NASA. He co-invented the real-time optimization algorithm at the core of the DataXu platform. Catanzaro is an industry thought leader and speaks at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has influenced the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes AOL, FOX, Havas, IPG and Omnicom Media Group. Catanzaro holds an MS from the MIT Sloan School of Management, an MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever. Join the conversation and comment on this podcast episode: <a href="https://ricochet.com/podcast/jobmakers/sandro-catanzaro-takes-his-american-dream-to-mars-and-back/" rel="nofollow" target="_blank">https://ricochet.com/podcast/jobmakers/sandro-catanzaro-takes-his-american-dream-to-mars-and-back/</a>. Now become a Ricochet member for only $5.00 a month! Join and see what you’ve been missing: <a href="https://ricochet.com/membership/" rel="payment nofollow" target="_blank">https://ricochet.com/membership/</a>. Subscribe to <a href="https://podcasts.apple.com/us/podcast/jobmakers/id1558561647" rel="nofollow" target="_blank">JobMakers in Apple Podcasts</a> (and <a href="https://ricochet.com/kb/leave-5-star-podcast-review-itunes/" rel="nofollow" target="_blank">leave a 5-star review</a>, please!), or by <a href="https://ricochet.com/series/jobmakers/feed" rel="nofollow" target="_blank">RSS feed</a>. For all our podcasts in one place, subscribe to the <a href="https://itunes.apple.com/us/podcast/the-ricochet-audio-network-superfeed/id960814054?mt=2" rel="nofollow" target="_blank">Ricochet Audio Network Superfeed in Apple Podcasts</a> or by <a href="https://ricochet.com/superfeed/" rel="nofollow" target="_blank">RSS feed</a>. Follow JobMakers on Send any suggestions, tips, and fan mail to denzil@jobmakerspodcast.org.

E3. Sandro Catanzaro Takes His American Dream to Mars and Back

Con la aparición de empresas innovadoras que apuestan por una manera diferente de consumir televisión como Netflix, Amazon TV, Hulu o quizá de tener una nueva manera de tener cable en casa con Sling TV, el consumo de televisión en los hogares cambió, mucho más aún con la aparición de los streaming devices como lo son Roku, Fire stick y Chromecast, esta industria se vió impactada por muchas situaciones al mismo tiempo . , es una empresa de software, basada en Boston, especialmente diseñada para la automatización en la televisión. Es una solución de TV avanzada completa que permite la planificación basada en audiencias, la compra dirigida y la medición a través de CTV, televisores lineales y direccionables. En este episodio nos acompaño , es el co fundador de la empresa y además Chief Innovation Officer de la empresa. Durante la conversación que mantuvimos con Sandro en los headquarters aquí en Boston, compartió sus puntos de vista de como Dataxu, al ser una plataforma Digital Marketing Management permite a los anunciantes aprovechar todos sus datos en todas las etapas del proceso, desde la identificación de sus mejores clientes hasta el cierre de clientes potenciales.

Ep. 193 La Televisión Digital en la actualidad con Sandro Catanzaro - Co Fundador de Dataxu

Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.

Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices.  In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.

Radio ITVT: Sandro Catanzaro, Co-Founder and Chief Innovation Officer, dataxu