Rik Nauta's guest appearances

Rik Nauta

B2B Growth

Christopher Lochhead

David Campbell

Whitney Johnson

Sheryl Sandberg

Blair Enns

Mike McDerment

Vanessa Van Edwards

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

OwlTail

B2B sales has taken a major shift. Cold emails are not providing high response rates and content marketing is losing traction. The reason? B2B companies are missing the mark by not focusing on highly targeted lead generation. In this episode, Rik Nauta, CEO and Founder of SpyJack.io, walks us through three mistakes that B2B sales teams are making and how to solve them.

B2B sales has taken a major shift. Cold emails are not providing high response rates and content marketing is losing traction. The reason? B2B companies are missing the mark by not focusing on highly targeted lead generation. In this episode, Rik Nauta, CEO and Founder of <a href="http://spyjack.io" rel="nofollow" target="_blank">SpyJack.io</a>, walks us through three mistakes that B2B sales teams are making and how to solve them.

43: 3 Mistakes B2B Sales Teams are Making w/ Rik Nauta