Ira Maher's guest appearances

Ira Maher

Marketing Mistakes (And How To Avoid Them)

Adtech Unfiltered

J Scott

Lola Wright

Drew McLellan

Eric Anderson

Josh Elledge

Steve Gordon

John Jantsch

Brian Watson

Matt Johnson

Tom Goodwin

Dana Malstaff

Lane Kawaoka

Papa John

Clay Clark

Arthur Joseph

OwlTail

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns.  The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketing Mistakes podcast  EP139: Make The Campaign Work For Your Brand With Susana Yee | Digital Everything EP 75: How To Launch An Influencer Marketing Campaign That Works EP238: Creating and Maintaining Company Culture with Ian Drummond | Hollywood Branded  You can check out our playlist here Hollywood Branded  Content Marketing Case Studies The following content marketing case studies below provide even more insights.  How Entertainment Marketing Is Different Than Advertising... or PR Top 50 Black Male Celebrities For Endorsement Campaigns In 2020 How To #12: 6 Steps To Create A Celebrity Social Media Campaign   ---   Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns.  The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes. <a href="https://hollywoodbranded.com/maximizing-long-term-business-outcomes/" rel="nofollow" target="_blank">Check here for some notes</a> Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketing Mistakes podcast <ul> <li><a href="https://hollywoodbranded.com/make-the-campaign-work-for-your-brand-with-susana-yee-digital-everything/" rel="nofollow" target="_blank">EP139: Make The Campaign Work For Your Brand With Susana Yee | Digital Everything</a></li> <li><a href="https://hollywoodbranded.com/ep-75-how-to-launch-an-influencer-marketing-campaign-that-works/" rel="nofollow" target="_blank">EP 75: How To Launch An Influencer Marketing Campaign That Works</a></li> <li><a href="https://hollywoodbranded.com/creating-and-maintaining-company-culture/" rel="nofollow" target="_blank">EP238: Creating and Maintaining Company Culture with Ian Drummond | Hollywood Branded</a></li> </ul> <a href="https://hollywoodbranded.com/podcast" rel="nofollow" target="_blank">You can check out our playlist here</a> Hollywood Branded  Content Marketing Case Studies The following content marketing case studies below provide even more insights. <ul> <li><a href="https://blog.hollywoodbranded.com/how-entertainment-marketing-is-different-than-advertising...-or-pr" rel="nofollow" target="_blank">How Entertainment Marketing Is Different Than Advertising... or PR</a></li> <li><a href="https://blog.hollywoodbranded.com/top-50-black-male-celebrities-for-endorsement-campaigns-in-2020" rel="nofollow" target="_blank">Top 50 Black Male Celebrities For Endorsement Campaigns In 2020</a></li> <li><a href="https://blog.hollywoodbranded.com/detonating-the-celebrity-social-media-campaign" rel="nofollow" target="_blank">How To #12: 6 Steps To Create A Celebrity Social Media Campaign</a></li> </ul> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/hollywood-branded/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/hollywood-branded/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/hollywood-branded/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/hollywood-branded/support</a>

Maximizing Long-Term Business Outcomes with Ira Maher | The Basement

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering. As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account. In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering. As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account. In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

How to Make Ads an Experience (with Ira Maher)